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Chapter 3 Technology Adoption and Diffusion Technology Strategy for Managers and Entrepreneurs

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Learning Objectives

Distribution of Adopters ,[object Object]

The Normal Distribution of Adopters

Groups of Adopters Innovators: adopt new technology immediately Early adopters: follow the innovators Early majority: adopt new technology just before the average for the market Late majority: adopt after other customers have adopted the technology successfully Laggards: prefer to avoid adoption as long as possible

S-Curves of Adoption ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Crossing the Chasm ,[object Object],[object Object]

Identifying the Take-off Stage ,[object Object],[object Object]

How to Cross the Chasm ,[object Object],[object Object],[object Object]

Choosing the Customer ,[object Object],[object Object],[object Object]

Beachhead Strategy ,[object Object]

Demand Forecasts ,[object Object],[object Object],[object Object],[object Object],[object Object]

Forecasting Demand ,[object Object],[object Object],[object Object]

Information Diffusion Models ,[object Object],[object Object]

How Not To Do It ,[object Object],[object Object],[object Object]

The Bass Model ,[object Object],[object Object],[object Object],[object Object]

Bass Model Limitations ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Delphi Technique ,[object Object],[object Object],[object Object],[object Object]

The Delphi Technique Major Weaknesses ,[object Object],[object Object],[object Object]

The Process for Using the Delphi Method

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product Diffusion Models

The Importance of Complementary Technologies ,[object Object]

Substitution ,[object Object],[object Object],[object Object],[object Object]

Time to 90 Percent Substitution

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