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20 30
Blockchain
Token Types &
Business Models
David Siegel
20 30
20 30
TheTokenHandbook.com
20 30
Agenda
Tokens and Offerings Today
A New Token Framework
Guidelines for Sellers
Guidelines for Buyers
20 30
1 Tokens and Offerings
Coins and Token Types
System Architecture
Token Flow Models
Token Characteristics
Token Allocation
Token Type Matrix
20 30
Coin Token
Is a general purpose
fundamental unit of
value in a system
Represents a unit of value
in (or access to) a system. It
has a specific purpose in
that system.
20 30
20 30
20 3020 30
20 3020 30
20 30
Currency System/
Utility
Other
Asset
Coins
Tokens
Equity
Tickets
Three types of Tokens
20 30
20 30 Token Architecture
Tokenize the Keys
Store keys on blockchain
with only user access
Centralize the Services
High performance servers or
smart contracts
Atomize the value
Decentralized or centralized encrypted
storage
20 30
Goes in a circle (currency)
Goes in a straight line

and back to the exchange
Goes from source to sink
Token Flow Models
20 30
Forks
Monetary Policy
Fiscal Policy
Token Sale Structures
Token Characteristics
Role: Active/Passive
Supply: Limited/Unlimited
Source: Open/Closed
Fungibility
Transferability
Token Flow Models
Function
Payloads
Divisibility
Physical/System Policy
Rail
Unit of account
Stable coin
Liquidity
Metatoken
Market
20 30
Air drop
Marketing
Founders
“Cash”sale
Presale
Main sale
Future sales
}100%
Token Allocation
Unsold tokens get burned or frozen
20 30
Active Passive
Transferable
Fixed Unlimited Fixed Unlimited
Nontransferable
Memberships
Utility tokens
(API keys)
Securities
Equity
Currencies
Tickets
Appointments
Kilowatt secs
Assets
Products
Identity
Airline tickets
Entry/access
Prescriptions
Gov’t services
Airline miles
Award points
Records
Token Types
20 30
2 A New Token Framework
Multi-Stage Offerings
Fundamental Tokens for Industries
20 30 Three types of Tokens
Equity
(%)
Ticket
(1)
System
($)
40%50% 10%
20 30
ICO
20-40%
1-year
lockup
Second
round
10-30%
1-year
later
Third
round
10-30%
As
possible
…
Equity Token Model
Liquid
markets
All rounds dilute - normal venture economics apply
Lock up tokens between rounds
All investors accredited
International tradability still an open issue
20 30
Initial offering 25%
Second round 15%
Fourth round 15%
Reserve 10%
Founders 10%
Requires a clear monetary policy
Cash sale 5%
Presale 10%
Equity Token Model
Third round 15%
20 30
First
batch
…
Kickstarter Model for Tickets
Continuous
Issue
Premium vs discount
Second
batch
Third
batch
20 30
Initial offering 25%
Third round 15%
Reserve 10%
Founders 10%
Requires a clear monetary policy
Cash sale 5%
Presale 10%
Second round 15%
Open-Source Utility Tokens
20 30 Industry rails
Energy: one KwS
Art: one work
Prescriptions: one prescription
Airlines: one seat on one flight
Shipping: one container
Supply chain: one item
P2P Storage: one MBMinute?
Cars: one person-kilometer?
20 30 The Industry Token Stack
Protocol token: Blockchain
Metatokens
Service tokens: verbs
Fundamental token: noun
(nonprofit)
System/
Currency
Tickets
Equity, tickets
Tickets
20 30
3 Guidelines for Sellers
Industry Best Practices
Clean Communications
20 30 Principles for Projects …
Stage your offering
Go for $10m or less, ship, raise, repeat
If it’s a company, sell equity
All documents are legal documents
Don’t give information to individuals
Deep discounts -> desperation
Take responsibilities to token holders seriously
Community is more valuable than money
20 30
CC
CC
CC
CC
Clean Communication Project
You must declare any conflicts of interest in
social media.
I am compensated in product (restricted)
I am compensated in cash
I am compensated in equity or options
I receive no compensation from the company
CC I am compensated in product (unrestricted)YouTube,
LinkedIn,
Facebook,
Blogs,
Steem,
Bitcoin Talk,
Reddit,
forums,
Slack,
Telegram,
Pinterest,
etc. …
Contact me if you want to work on this.
20 30
4 Guidelines for Buyers
Build a smart portfolio
Don’t be a victim
20 30 For Investors …
95% or more will be worthless
Do not pre-pay for world domination
No raises over $20 million ($5-10m is better)
Expect pivots
20 tokens per portfolio = 1 winner
Flat weighting - don’t play favorites
20 30
ICO wallet
GDPR wallet
CryptX index
ICO platform for equity, funds,
alt investments
Whitelist exchange
20 30
david@2030.io
@pullnews
2030.io
pillarproject.io
decentralstation.com
thetokenhandbook.com
20 30

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Siegel token types

  • 1. 20 30 Blockchain Token Types & Business Models David Siegel 20 30
  • 3. 20 30 Agenda Tokens and Offerings Today A New Token Framework Guidelines for Sellers Guidelines for Buyers
  • 4. 20 30 1 Tokens and Offerings Coins and Token Types System Architecture Token Flow Models Token Characteristics Token Allocation Token Type Matrix
  • 5. 20 30 Coin Token Is a general purpose fundamental unit of value in a system Represents a unit of value in (or access to) a system. It has a specific purpose in that system.
  • 11. 20 30
  • 12. 20 30 Token Architecture Tokenize the Keys Store keys on blockchain with only user access Centralize the Services High performance servers or smart contracts Atomize the value Decentralized or centralized encrypted storage
  • 13. 20 30 Goes in a circle (currency) Goes in a straight line
 and back to the exchange Goes from source to sink Token Flow Models
  • 14. 20 30 Forks Monetary Policy Fiscal Policy Token Sale Structures Token Characteristics Role: Active/Passive Supply: Limited/Unlimited Source: Open/Closed Fungibility Transferability Token Flow Models Function Payloads Divisibility Physical/System Policy Rail Unit of account Stable coin Liquidity Metatoken Market
  • 15. 20 30 Air drop Marketing Founders “Cash”sale Presale Main sale Future sales }100% Token Allocation Unsold tokens get burned or frozen
  • 16. 20 30 Active Passive Transferable Fixed Unlimited Fixed Unlimited Nontransferable Memberships Utility tokens (API keys) Securities Equity Currencies Tickets Appointments Kilowatt secs Assets Products Identity Airline tickets Entry/access Prescriptions Gov’t services Airline miles Award points Records Token Types
  • 17. 20 30 2 A New Token Framework Multi-Stage Offerings Fundamental Tokens for Industries
  • 18. 20 30 Three types of Tokens Equity (%) Ticket (1) System ($) 40%50% 10%
  • 19. 20 30 ICO 20-40% 1-year lockup Second round 10-30% 1-year later Third round 10-30% As possible … Equity Token Model Liquid markets All rounds dilute - normal venture economics apply Lock up tokens between rounds All investors accredited International tradability still an open issue
  • 20. 20 30 Initial offering 25% Second round 15% Fourth round 15% Reserve 10% Founders 10% Requires a clear monetary policy Cash sale 5% Presale 10% Equity Token Model Third round 15%
  • 21. 20 30 First batch … Kickstarter Model for Tickets Continuous Issue Premium vs discount Second batch Third batch
  • 22. 20 30 Initial offering 25% Third round 15% Reserve 10% Founders 10% Requires a clear monetary policy Cash sale 5% Presale 10% Second round 15% Open-Source Utility Tokens
  • 23. 20 30 Industry rails Energy: one KwS Art: one work Prescriptions: one prescription Airlines: one seat on one flight Shipping: one container Supply chain: one item P2P Storage: one MBMinute? Cars: one person-kilometer?
  • 24. 20 30 The Industry Token Stack Protocol token: Blockchain Metatokens Service tokens: verbs Fundamental token: noun (nonprofit) System/ Currency Tickets Equity, tickets Tickets
  • 25. 20 30 3 Guidelines for Sellers Industry Best Practices Clean Communications
  • 26. 20 30 Principles for Projects … Stage your offering Go for $10m or less, ship, raise, repeat If it’s a company, sell equity All documents are legal documents Don’t give information to individuals Deep discounts -> desperation Take responsibilities to token holders seriously Community is more valuable than money
  • 27. 20 30 CC CC CC CC Clean Communication Project You must declare any conflicts of interest in social media. I am compensated in product (restricted) I am compensated in cash I am compensated in equity or options I receive no compensation from the company CC I am compensated in product (unrestricted)YouTube, LinkedIn, Facebook, Blogs, Steem, Bitcoin Talk, Reddit, forums, Slack, Telegram, Pinterest, etc. … Contact me if you want to work on this.
  • 28. 20 30 4 Guidelines for Buyers Build a smart portfolio Don’t be a victim
  • 29. 20 30 For Investors … 95% or more will be worthless Do not pre-pay for world domination No raises over $20 million ($5-10m is better) Expect pivots 20 tokens per portfolio = 1 winner Flat weighting - don’t play favorites
  • 30. 20 30 ICO wallet GDPR wallet CryptX index ICO platform for equity, funds, alt investments Whitelist exchange 20 30