This document provides an overview of token types, business models, and guidelines for token sales and investments. It describes three main types of tokens (equity, tickets, and currency/utility), and examines token architectures, flow models, characteristics, and common allocation structures. The document also offers best practices for token sellers, such as staging offerings and prioritizing legal compliance. Finally, it provides tips for token buyers, such as diversifying investments across many projects and managing personal information and finances securely.