Contributo di Puglia Smart Lab per l'evento Smart City Exhibition 2013 di Bologna

1. Adaptive Living Lab:
Puglia Smart Lab proposal
Living Lab Adattativo:
la proposta di Puglia Smart Lab
+ 14
Carlo De Sanctis
carlo.desanctis@dhitech.it
PugliaSmartLab

2. Puglia Smart Lab
PSLab is a newborn LL, a space for innovation in which
citizens, Government and enterprises collaborate together to
co-create services derived from concrete needs in our
territory
PsLab has been created in the context of Puglia@Service, a
research project funded by the Italian Ministry of University
and Research to provide 15 young graduates with the skills
necessary to run start ups in the near future
The project Puglia@Service is supervised by Dhitech
Scarl, a High Tech Technological District (established since
2005 in Puglia)
PSLab joined officially ENoLL, European Network of Living Labs,
as an adherent member, in August 2013 at "The 7th wave of
ENoLL members”
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3. Mission
PSLab represents a real PPPP (People Public Private Partnership) in which every
territorial actor collaborates to achieve the main goal:
To become a
SMART TERRITORY!
Public-Private
Partnership
Public
Partners
Private
Partners
People
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4. PSLab proposal
PSLab “adapts" methods of involvement, communication channels,
technological tools and projects to the target audience
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5. Methodology
Pslab focuses on the
specificity
of
the
neighborhoods in order
to define different
characteristics, e.g.:
• Pedestrian areas
• Bicycle paths
• Infrastructures
• Priority connections
with the city
• Protected crosswalk
• Etc.
Existing pedestrian areas
New pedestrian areas to be
realized
Priority connections with
the city
Crossings protected to be
realised
Existing bicycle paths
New cycle paths to be
realised
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6. Methodology
Mapping inhabitants by:
• Age
• Gender
• Education
• Job
• Needs
• Expectations
• Etc.
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7. Methodology
By means of
outreach
approach in the
neighborhood,
we’ll implement
initiatives and
projects based on
the analysis of
inhabitants’ needs
and expectations.
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8. Experiences
Living Lab is an effective tool for dialogue, but..
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9. …How can we improve
people’s engagement?
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10. Engagement tools
Make the interaction between citizens and Government attractive and playful
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11. Guerrilla Marketing
Unexpected actions
to intrigue the
citizens and attract
them to
the Living Lab
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12. Flash Mob
Collective and viral
actions to make
citizens aware about
the local issues
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13. Gamification
The user is the main character
of the transformation and
improvement of urban areas
and the creation of a synergic
and empathic social network
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14. Conclusions
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15. Conclusions
Let’s play
let’s co-create
let’s build our
Smart City!
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16. www.pugliasmartlab.it
Follow us on
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