SlideShare a Scribd company logo
Offerial converts hotel website visitors
through personalized marketing
Started Sep. 2012

Got funded Aug. 2013
60k PJ + IQbility

3 founders + 2 seniors pt
bizdev / data / dev

3 interns

bizdev / data

Advisors
Problem
Direct
Channel

Indirect
Channel

Hotel Website
Booking Engine

3-5%

15-30%
Solution
Hotel Website
Personalized
Call-To-Action

Booking Engine
>>

Personalized
Offers
Hotel Website
Call-To-Action
A
Personalized trigger

B

Affordable 3-day packages with perks
Suite + Breakfast from 100 USD/night

Personalized features

Social proof and trust
Personalized price
recommendation
Booking Engine
Personalized offers
User Profile

Hotel website

Booking Engine
Big Data
Hotel
Website

+

Booking
Engine

+

Third Party
Data
The more visitors, the better the conversions

4,0%

3,5%

Your
website
visitors
conversion
once you
add our
product

Learning
We understand
visitors patterns
from your analytics

3,0%

2,5%

Trial
Demonstrate
impact with A/B

3%
Hotel industry’s
good performance

2,0%

1,5%

1,0%

0,5%

1k

4k

8k

12k

16k

20k

24k

28k

32k

36k

40k

Visitors to your website

44k

48k …. >>>
Vision
Personalize every single hotel booking in the world
regardless where it happens
Vision
Personalize every single hotel booking in
the world regardless where it happens
Join us
offerial.com/jobs

Senior & Junior Data Scientists

Senior & Junior Web Developers
UX/UI designer
Senior Business Development Manager
Thank you
offerial.com

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Offerial at Open Coffee Athens December 2013