Google My Business (GMB) Profiles nedd to include key information about your business ~ Google Maps Marketing is the optimization of your business presence on Google Maps

1. The Complete
Guide to
Google Maps
Marketing

2. The Complete Guide to Google
Maps Marketing
• One of the most important tools for
location-specific businesses
• If it’s a free marketing channel, use it
• Use a Google My Business (GMB)
profile to work with local search
• Local search = queries using “near me”
and location-specific keywords
• Google Maps marketing is direct
communication with the customer
96% of Mobile Search
Traffic is Conducted by
Google
86% Use Google Maps
to Locate a Business
76% Visit a Search
Result That Day
Sources: HubSpot | Junto | Google

3. What is Google Maps Marketing?
• Defined: The
optimization of your
business presence
on Google Maps
• Goal: To rank
higher in searches
• Result: Potential to
significantly
increase traffic and
revenue

4. Google My Business Profile
• Google My Business
(GMB) Profiles include
key information about
your business
• Act as directory listing
in search results
• Used to present
businesses in local
search queries
About 56% of business have not
registered their GMB Profile
-HubSpot Marketing Statistics 2019

5. Why You Should Use Google
Maps Marketing
• If your business isn’t listed, customers can’t see you
• Customers search to find information, Google answers with the
best and most relevant results
• Google uses keywords in GMB profiles to determine best result
• Best results display as a “Local Three-Pack” in search results
• Local Three-Pack listings account for 48% of click activity in a
search

6. Measurable SEO and its associates do not endorse any of
the presented individuals or companies presented. Search
results are for demonstration use only.
• Google displays Local Three-Pack
underneath paid advertisement search
• Top listing incurs 24.5% of all clicks
• Second listing incurs 13.4% of all clicks
• Third listing incurs 10% of all clicks
• Listings 6+ get less than 2% of all clicks
• Having a searchable profile is a necessity
for obtaining new leads
The Local Three-Pack

7. Setting Up Your Google My
Business Profile [Step By Step]
1. Sign into Google and go to
https://www.google.com/bu
siness/
2. Locate or create a listing
for your business through
search
3. Fill out all the information to
the best of your ability
4. Verify or choose the
accurate category for your
business
5. Add a contact
6. Verify your account
• Via phone, email, or
traditional mail
7. Add quality photos
8. Double-check all of your
information
Setting up your account
is totally free.

8. Tips to Optimize Your GMB Profile
• List your options clearly
and simply
• Consider keywords users
might search for and add
them into your description
naturally
• Choose relevant and
common categories
• Add high-quality photos
• Encourage customers to
leave positive reviews

9. Ranking Factors for Google Maps
Marketing
• Geographic Distance
• Category Relevance
• Completion & Accuracy
• Backlinks
• SEO Keywords
• Positive Reviews
• Other
• Click-through rates
• CTA follow through
• Social engagement
• Etc.
19%Geographic Distance
18%CategoryRelevance
16%Completion& Accuracy14%Backlinks
12%PositiveReviews
11%SEOKeyword
10%Other

10. Paid Advertisement
• Listing shows above Local Three-Pack
• Great for increasing leads during slow sales or when facing high
competition seasonally
• See immediate results without time lag for organic search
• Use them to compliment a strong organic effort
• Not a long term strategy on its own
• Works well only when all information on your profile is accurate
• Ensure display in the right searches

11. Tracking Performance
with Google My
Business

12. Tracking Your Google Maps
Marketing Performance
• Analytics are located in
your GMB account profile
• Track behavior of
customer engagement
• Use analytics to gauge
effectiveness of your
profile
• Make better business
decisions based on the
data

13. Traffic Sources
• Where your traffic comes from (Direct vs. Indirect)
• Indicates level of brand recognition

14. Customer Views on Google
• Displays whether customers found your profile
using Google Maps or through web search results

15. Customer Actions
• Evaluate how customers respond to your GMB
profile
• Use data to understand what information users are
looking for when engaging with your business

16. Directions Requests
• Indicates from what location users are requesting
directions from
• Use data to understand what locations respond the
best to your listing
• Discover new market opportunities

17. Photo Views and Photo
Quality
• Displays performance of your
business compared to others
• Shows mix of photos from
you versus customer uploads

18. Conclusions & Key
Takeaways

19. Paid Advertisement
• Google Maps Marketing presents a list of businesses as a
response to local search queries
• Listings rank in order of algorithm recommendation
• Setting up your GMB profile is quick and easy
• Goal: Earning Local Three-Pack status
• Paid advertisement bypass organic rank-–at a price
• Track performance using analytics
• Use data to make more informed business decisions
• Not having a listed or completed GMB profile can make or break
your business!

20. Questions?
I would love to hear from you