Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

20 Best Tactics to Boost your eCommerce Sales

Speed up your e-commerce business with these 20 best practices.

  • Be the first to comment

  • Be the first to like this

20 Best Tactics to Boost your eCommerce Sales

  1. 1. 20 Best Tactics to Boost Ecommerce Sales
  2. 2. Intelligent Advertising
  3. 3. Advertising does not always mean spending a huge amount of money across as much channels as you can think of. Social media can be leveraged for targeted audiences with reduced costs. Also, SEO friendly content on your site, re A growing number of websites use structured data to get better scores when indexed by search engines like Google, Bing etc. Key Elements
  4. 4. Brand Awareness
  5. 5. Like any other modern day business, an ecommerce site may need funding after a period of time. It’s important to convert an ecommerce site into a brand that people can find relatable, while discussing certain products and/or purchases. Companies can sponsor and organize events, and participate in tech meetups, intending to reach out to the larger crowd.
  6. 6. Improving product descriptions
  7. 7. While making a purchase (offline or online), a detailed information about the product is required. If the information fails to appease customers, they can move to a different website or a store outlet. This can be improved by having better item descriptions and details so that a customer binded with interest and information. Including product images, and short videos can prove useful in several folds.
  8. 8. Public Relations
  9. 9. PR team is a must-have for brand building. The team needs to have a constant check on any content that is posted online pertaining to the company or the industry, focus on managing untoward incidents and scenarios that can taint the brand image. Disgruntled customers often take to social media to express against brands and can post images and other proofs supporting their opinions. Finding amiable solutions to such instances would be the prime job of a PR team.
  10. 10. Become industry specific
  11. 11. “Move fast and break things.” is a credo to thrive in a fast pace digital world and e-commerce marketplaces are no exception. As an e-commerce platform, you need to focus on niche products, to generate a sense of faith that for a specific line of products among customers.
  12. 12. Making the checkout process easier
  13. 13. Some other issues include: Some of the common issues faced during checkout are: Item is unavailable. Item cannot be delivered to the location that you have chosen. Extra delivery fee added to the final bill. Extra tax/other charges added to the final bill. Higher shipping time is shown in the final checkout page A 2017 study infers that nearly 70% of all online cards are abandoned. Of the remaining 30%, half gets abandoned during checkout stage; that can be attributed to bad checkout experience.
  14. 14. When customers find crucial information at the end, they feel cheated and hence leave the cart abandoned immediately. These can be mitigated by making the customers aware of the extra charges, shipping charges, and other information even before they ends up in the checkout page.
  15. 15. Increase customer trust
  16. 16. Increasing customer trust is a never-ending process. E-commerce platforms should listen to every query, and make sure that no untoward issue gets overlooked without the customer receiving a proper compensation. This creates a bond of trust with customers, for which customers will be ready to pay an extra amount, as a token of appreciation for your services.
  17. 17. Highlight top products
  18. 18. It is better to sell 1000 cellphones of the same model than 5 of 50. Having more products means more warehouse space, more advertisements and costs. Therefore, it is better for e-commerce sites to focus on the most popular and choosing quality over quantity. This can help in bringing down operational costs and making it easier for customers to find the products they are looking for.
  19. 19. Cross selling
  20. 20. When customers add a product to their shopping carts, e-commerce platforms display some other products that go well with the first product. For example, when a customer adds a mobile phone to a shopping cart, he/she is suggested products like phone cases and screen guards, which is like a secondary utility. This is called cross selling. Such a technique can increase per order value and lower down operational costs considerably.
  21. 21. Make faster functioning websites
  22. 22. Searching for a product and loading of the product page, can take a lot of time. It further gets more time consuming for the product image and description to load. Such instances cause deterrence for the buyers. Transitional animations can be used so that customers can remain engaged while the product pages loads with all the text and images.
  23. 23. Discounts on bundles or bulk purchase
  24. 24. People like better discounts when they buy in bulk. In fact, it is also cheaper for ecommerce sites to buy items in bulk. In case when someone is making a bulk purchase, they can be offered discounts. Many ecommerce sites maintain a separate email to inquire about bulk orders. This helps companies in providing customized approach when a customer needs to place a bulk order. Such extra features not only help you build a better customer base but could increase your revenue and market share considerably.
  25. 25. Live chat and intelligent customer care
  26. 26. While simple search and track functionalities can be taken care of by an AI chat engine, you would also need human chat-help for people with more complex problems which trained bots can’t answer. E-commerce platforms should make automated scripts to take care of people facing nominal problems like product or money returns, shipment tracking, and more. Human customer care officials on the other hand, should take over the circumstances in case of complex scenarios.
  27. 27. Referral Discounts
  28. 28. Referrals help bring more customers to websites without spending more amount of money for acquisition. It is a scheme that can help companies get exponential growth, by using its existing customers. The existing customers are prompted of conveying an app/service among their acquaintances for which they are rewarded on/by the platform.
  29. 29. Rewarding verified reviewers
  30. 30. Verified reviews are as important as product descriptions. Keeping a reward system in place that gives users a point for every 10 verified reviews or something like that, can encourage more people who buy products on your website, to write honest reviews. Also, people who come searching for goods will get a better picture of what they are about to buy, triggering a direct boost to the sales.
  31. 31. Maintaining and displaying inventory records
  32. 32. Inventory records are important for ecommerce websites. Also, they are not only meant for internal use. These metrics should be displayed on product pages, for two main reasons: • Customers should know when a product is out of stock, not at the time he is checking out. • Displaying the number of inventory item in the stock can create a sense of urgency among buyers to make faster purchases.
  33. 33. Partnering with other businesses
  34. 34. E-commerce businesses can partner with different types of existing sites to boost sales- such as affiliate marketing websites, advertising websites, review websites, blogs, coupon websites, and more!
  35. 35. Optimizing mobile experience
  36. 36. Smartphones are becoming faster and producing a better user experience than earlier. As per Statista’s 2018 report, almost 53% of the web traffic was through mobile phones. The figure will continue to grow as smartphones and internet data become cheaper. Therefore, to increase sales for ecommerce website, businesses need to optimize mobile viewing experience to take forward all the features that are available when accessing it from a desktop to handy devices.
  37. 37. Avoiding fake products by verifying suppliers
  38. 38. Fake products from obscure sellers spoil the brand name of big ecommerce companies. In order to keep customers’ trust intact and increase sales ecommerce businesses should maintain a robust onboarding system for sellers.
  39. 39. Keeping shipping costs transparent
  40. 40. If shipping costs are added at the end of the checkout process, all of a sudden, customers tend to feel dissatisfied. It is therefore advised to display the shipping cost for every product below the price so that customers do not feel surprised in the final stage and end up abandoning the cart.
  41. 41. Studying points of cart abandonment
  42. 42. Cart abandonment plagues ecommerce businesses the most. Companies should invest in understanding customer patterns and know the points where customers abandon the cart and leave your website. This could decrease cart abandonment percentages and increase overall sales.
  43. 43. It is not such a task that can be done in a day. It requires considerable data, human and machine intelligence to analyze. If anything in the website can indeed be changed to make fewer people leave suddenly after adding items to their cart.
  44. 44. A pioneer is custom and large-scale web data extraction. |