Advertising does not always mean
spending a huge amount of money
across as much channels as you
can think of.
Social media can be leveraged for
targeted audiences with reduced
costs. Also, SEO friendly content
on your site, re
A growing number of websites use
structured data to get better
scores when indexed by search
engines like Google, Bing etc.
Like any other modern day business, an ecommerce site may need funding
after a period of time.
It’s important to convert an ecommerce site into a brand that people can find
relatable, while discussing certain products and/or purchases.
Companies can sponsor and organize events, and participate in tech meetups,
intending to reach out to the larger crowd.
While making a purchase (offline or online), a detailed information about the
product is required.
If the information fails to appease customers, they can move to a different
website or a store outlet.
This can be improved by having better item descriptions and details so that a
customer binded with interest and information. Including product images,
and short videos can prove useful in several folds.
PR team is a must-have for brand building.
The team needs to have a constant check on any content that is posted online
pertaining to the company or the industry, focus on managing untoward
incidents and scenarios that can taint the brand image.
Disgruntled customers often take to social media to express against brands and
can post images and other proofs supporting their opinions.
Finding amiable solutions to such instances would be the prime job of a PR
“Move fast and break things.” is a credo to thrive in a fast pace digital world
and e-commerce marketplaces are no exception.
As an e-commerce platform, you need to focus on niche products, to
generate a sense of faith that for a specific line of products among
Some other issues include:
Some of the common issues faced during checkout
Item is unavailable.
Item cannot be delivered to the location that you
Extra delivery fee added to the final bill.
Extra tax/other charges added to the final bill.
Higher shipping time is shown in the final checkout
A 2017 study infers that
nearly 70% of all online
cards are abandoned. Of
the remaining 30%, half
gets abandoned during
checkout stage; that can be
attributed to bad checkout
When customers find crucial information at the end, they feel cheated and hence
leave the cart abandoned immediately.
These can be mitigated by making the customers aware of the extra charges,
shipping charges, and other information even before they ends up in the checkout
Increasing customer trust is a never-ending process.
E-commerce platforms should listen to every query, and make sure
that no untoward issue gets overlooked without the customer
receiving a proper compensation.
This creates a bond of trust with customers, for which customers
will be ready to pay an extra amount, as a token of appreciation for
It is better to sell 1000
cellphones of the
same model than 5 of
Having more products
Therefore, it is better
for e-commerce sites
to focus on the most
popular and choosing
quality over quantity.
This can help in
operational costs and
making it easier for
customers to find the
products they are
When customers add a product to their shopping
carts, e-commerce platforms display some other
products that go well with the first product.
For example, when a customer adds a mobile phone
to a shopping cart, he/she is suggested products like
phone cases and screen guards, which is like a
secondary utility. This is called cross selling.
Such a technique can increase per order value and
lower down operational costs considerably.
Searching for a product
and loading of the product
page, can take a lot of time.
It further gets more time
consuming for the product
image and description to
load. Such instances cause
deterrence for the buyers.
can be used so that
customers can remain
engaged while the product
pages loads with all the
text and images.
People like better discounts when
they buy in bulk. In fact, it is also
cheaper for ecommerce sites to
buy items in bulk.
In case when someone is making a
bulk purchase, they can be offered
discounts. Many ecommerce sites
maintain a separate email to
inquire about bulk orders.
This helps companies in providing
customized approach when a
customer needs to place a bulk
Such extra features not only help
you build a better customer base
but could increase your revenue
and market share considerably.
While simple search and track functionalities can be taken care of by
an AI chat engine, you would also need human chat-help for people
with more complex problems which trained bots can’t answer.
E-commerce platforms should make automated scripts to take care of
people facing nominal problems like product or money returns,
shipment tracking, and more.
Human customer care officials on the other hand, should take over
the circumstances in case of complex scenarios.
Referrals help bring more customers to websites without spending more
amount of money for acquisition.
It is a scheme that can help companies get exponential growth, by using
its existing customers.
The existing customers are prompted of conveying an app/service among
their acquaintances for which they are rewarded on/by the platform.
Verified reviews are as important as product descriptions.
Keeping a reward system in place that gives users a point for every 10 verified
reviews or something like that, can encourage more people who buy products
on your website, to write honest reviews.
Also, people who come searching for goods will get a better picture of what
they are about to buy, triggering a direct boost to the sales.
Inventory records are important for ecommerce websites. Also,
they are not only meant for internal use. These metrics should be
displayed on product pages, for two main reasons:
• Customers should know when a product is out of stock, not at
the time he is checking out.
• Displaying the number of inventory item in the stock can create a
sense of urgency among buyers to make faster purchases.
E-commerce businesses can partner with different types of
existing sites to boost sales- such as affiliate marketing websites,
advertising websites, review websites, blogs, coupon websites, and
Smartphones are becoming
faster and producing a better
user experience than earlier.
As per Statista’s 2018 report,
almost 53% of the web traffic
was through mobile phones.
The figure will continue to grow
as smartphones and internet
data become cheaper.
Therefore, to increase sales for
businesses need to optimize
mobile viewing experience to
take forward all the features
that are available when
accessing it from a desktop to
Fake products from obscure
sellers spoil the brand name of
big ecommerce companies.
In order to keep customers’
trust intact and increase sales
ecommerce businesses should
maintain a robust onboarding
system for sellers.
If shipping costs are added at the end of the checkout process, all of
a sudden, customers tend to feel dissatisfied.
It is therefore advised to display the shipping cost for every
product below the price so that customers do not feel surprised in
the final stage and end up abandoning the cart.
Cart abandonment plagues ecommerce businesses the most.
Companies should invest in understanding customer patterns and
know the points where customers abandon the cart and leave your
This could decrease cart abandonment percentages and increase
It is not such a task that
can be done in a day. It
data, human and machine
intelligence to analyze.
If anything in the website
can indeed be changed to
make fewer people leave
suddenly after adding
items to their cart.
A pioneer is custom and large-scale web data extraction.
www.promptcloud.com | firstname.lastname@example.org