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Data plays a vital role in the fashion industry. It is used to drive decisions and strategy that generate sales, gain a better understanding of customers, and boost overall profit. Fashion designers and companies use data on a daily basis run a successful fashion business. However, the commonly perceived data used by fashion designers differ from the standard mathematical statistics commonly associated with the term “data”. Hence, data is not usually associated with the word fashion.
But, today’s top fashion houses are deploying several ways to use emerging analytical technologies in fashion retail today. We explore how the modern fashion industry uses data.