11. 10 princípios de Bom Design para Dieter Rams : Good design is innovative (é inovador) Good design makes a product useful (torna o produto útil) Good design is aesthetic (é estético) Good design helps us to understand a product (ajuda a entender um produto) Good design is unobtrusive (é discreto) Good design is honest (é honesto) Good design is durable (é durável) Good design is consequent to the last detail (é resultado de cada detalhe) Good design is concerned with the environment (é preocupado com o ambiente) Good design is as little design as possible (é tão pouco design quanto possível)