This is summary of how products are created/improved. The product redesign is customer centric. The aim is how to get a job done. The ultimate objective of new product is to be disruptive - to create new industry standards and rules. This presentation is intended for the use of present and future students of the presentor in Entrepreneurship Elective in Ateneo. a leading university in the Philippines for MBA education. Uploading at slideshare would provide convenience and accessibility for the body of knowledge that they acquired while enrolled. This updated lecture would enrich their learning,

1. CREATING AND DESIGNING THE NEW BEST SELLER Mesmerize and Magnetize the Buyers

2. E.G. Product Design Process Flow

3. Product Design – Starting Point of Value Chain Creating Value

5. Product Design is Customer Centric

6. Creative process

7. A new backpack design

8. Car design sells; less dependent on technology

26. Disruptive product

27. Disruptive Product

28. Disruptive – Cebu Pacific

29. Tata Nano - Disruptive

30. Disruptive

31. What’s the new disruptive product from this Class? What is the next blockbuster, bestseller from your imagination?

32. Product Design

33. Corporate Product Design Team

34. Product design drawings

35. Product Design Process

36. Product design drawings

37. Other product design process

38. A new bed design

39. Thank you for watching and listening. [email_address]