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How should a company set prices initialy for products & services

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Sameer Mathur
Sameer Mathur

"Developing Pricing Strategies & Programs- How should a company set prices initially for products & services"

Marketing
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• SELECTING THE PRICING OBJECTIVE • DETERMINING DEMAND • ESTIMATING COSTS • ANALYZING COMPETITOR’S COSTS, PRICES & OFFERS • SELECTING THE PRICING METHOD • SELECTING THE FINAL PRICE
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How should a company set prices initialy for products & services