"What makes up a marketing intelligence system?" helps manager to understand market environment. MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER (14 EDITION)__ CHAPTER 3 [SCANNING THE MARKETING ENVIRONMENT, FORECASTING DEMAND, AND CONDUCTING MARKETING RESEARCH] DISCLAIMER These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com) Presentation By: AJEET KUMAR

1. WHAT MAKES
UP A MARKETING
INTELLIGENCE
SYSTEM?

2. A MARKETING INTELLIGENCE
SYSTEM IS A SET OF PROCEDURES
AND SOURCES THAT MANAGERS
USE TO OBTAIN EVERYDAY
INFORMATION ABOUT
DEVELOPMENTS IN THE
MARKETING ENVIRONMENT.

3. 7
POSSIBLE
ACTION TO IMPROVETHE
QUANTITY AND QUALITY OF
MARKETING INTELLIGENCE.

4. TRAIN AND MOTIVATE THE SALES
FORCE TO SPOT AND REPORT NEW
DEVELOPMENTS.

5. MOTIVATE DISTRIBUTORS,
RETAILERS, AND OTHER
INTERMEDIARIES TO PASS
ALONG THE IMPORTANT
INTELLIGENCE.

6. HIRE EXPERT
OPINION
TO COLLECT INFORMATION.

7. NETWORK EXTERNALLY
AND INTERNALLY.

8. SETUP
A CUSTOMER
ADVISORY PANEL.

9. TAKE ADVANTAGE
OF GOVERNMENT
DATA RESOURCES.

10. PURCHASE
INFORMATION
FROM OUTSIDE
SUPPLIERS.

11. MARKETING
INTELLIGENCE
ON THE
INTERNET

12. INDEPENDENT CUSTOMER GOODS AND SERVICE REVIEW
FORUMS.
DISTRIBUTOR OR SALES AGENT FEEDBACK SITES.
COMBO SITES OFFERING CUSTOMER REVIEWS AND
EXPERT OPINIONS.
CUSTOMER COMPLAINT SITES.
PUBLIC BLOGS.
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




13. Marketing intelligence system
Marketing intelligence on internet.

14. CREDIT
Philips kotler
Marketing Management : a south Asian perspective
Google Image Search



Prof. Sameer Mathur IIM-L
Marketing Management : DR. Ajeet Kumar Shukla
Slideshare.net

15. PRESENTATION BY
B. COM, MAHATMA GANDHI KASHI VIDYAPITH
VARANASI
INTERN IIM-L (MARKETING MANAGEMENT)
MENTOR: PROF. SAMEER MATHUR
kumarajeet50@gmail.com

16. THANK
YOU