These slides were prepared by Gautier Gauchaud under the supervision of Prof. Sameer Mathur.

1. EVERYBODY
NOBODY IS
LISTENING TO

2. Julian Treasure
“PAYATTENTIONTOTHESOUNDSTHATSURROUNDUS”
How to
use sound?

3. INTRODUCTION
Voice is the most
powerful instrument
in the world

5. BAD HABITS
1. Gossip
2. Judging
3. Negativity
4. Complaining
5. Excuses
6. Embroidery
7. Dogmatism

6. BAD HABITS
GOSSIP Person gossiping five minutes later will be gossiping about
you
JUDGING Being judged
NEGATIVITY Hard to listen to
COMPLAINING Viral misery
EXCUSES Do not take responsibility for their actions
EMBROIDERY Exaggeration thus lying
DOGMATISM Confusion of facts with opinions

7. HAIL To greet or acclaim enthusiastically
•H: Honesty
•A: Authenticity
•I: Integrity
•L: Love
Be clear and
straight
Be
yourself
Be your word
Wish them
all

8. REGISTER
TIMBER
PROSODYPACE
VOLUME
THE TOOLBOX
How to
increase the
power of
your
speaking?

9. THE TOOLBOX
• If you want weight, your voice has to go down
from your throat to your chestREGISTER
• We prefer rich, smooth, warm voicesTIMBRE
• Prosody is the sing-song to impart meaning. No
monotonic tone and no repetitive prosody (every
sentence ending as a question)
PROSODY
• You can get very excited by saying something
really quickly or slow down to emphasize.
Silence is powerful.
PACE
• You can get really excited by using volume or
you can have people paying attention by getting
very quiet
VOLUME

10. RECAP
What would the world be
like?

11. TO GO FURTHER . . .
5WAYSTOLISTENBETTER

12. CREDITS
• http://www.vebidoo.com/julian+treasure
• http://dev.easypeach.com/digital-download-tags.php?id=529ef296ef825&tag=Gramophone
• http://www.mediascitoyens.eu/category/medias-2/reflexion/
• http://www.ambiance-sticker.com/sticker-bouche-ouverte-xml-3392_3358-9037.html
• http://www.clipartpanda.com/categories/green-cheer-megaphone-clipart
• http://www.hamptonsaudiovisualrentals.com/microphone-rental.htm
• http://www.clipartlord.com/category/home-clip-art/tools-clip-art/toolbox-clip-art/
• http://www.cultofmoney.com/2012/03/15/complaining-the-art-of-getting-what-you-want/
• http://www.care2.com/greenliving/dealing-with-negativity.html
• http://bocamag.com/blog/2014/08/12/judging-the-judges-lake-slime-puppy-mill-worries/
• http://foolishwisdom.com/are-you-a-gossip/

13. Sameer Mathur
Marketing Professor 2009 – 2013
Ph.D. and M.S. (Marketing) 2003 – 2009
Marketing Professor 2013 –
Indian Institute of Management,
Lucknow
Gautier Gauchaud
Indian Institute of Management,
Lucknow
MBA Student