SlideShare a Scribd company logo
1 of 37
Download to read offline
MARKETING EXCELLENCE
Requires excellence in 3 broad areas
STRATEGIC
CONCEPT
Top
Management
commitment
I SOLEMNLY SWEAR AND DECLARE THAT EVERY
CUSTOMER THAT COMES WITHIN 10 FEET OF MINE,
I WILL SMILE, LOOK THEM IN THE EYE AND GREET THEM.
- SAM WALTON
HIGH
standards
Profit tiers
MONITORING
SYSTEMS
SATISFYING
CUSTOMER
COMPLAINTS
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services

More Related Content

More from Sameer Mathur

(MBASkills.IN) Good Year
(MBASkills.IN) Good Year(MBASkills.IN) Good Year
(MBASkills.IN) Good YearSameer Mathur
 
(MBASkills.IN) Marlboro
(MBASkills.IN) Marlboro(MBASkills.IN) Marlboro
(MBASkills.IN) MarlboroSameer Mathur
 
(MBASkills.IN) Marlboro
(MBASkills.IN) Marlboro(MBASkills.IN) Marlboro
(MBASkills.IN) MarlboroSameer Mathur
 
(MBASkills.IN) Disney
(MBASkills.IN) Disney(MBASkills.IN) Disney
(MBASkills.IN) DisneySameer Mathur
 
(MBASkills.IN) Disney
(MBASkills.IN) Disney(MBASkills.IN) Disney
(MBASkills.IN) DisneySameer Mathur
 
(MBASkills.IN) Building Brand Communities
(MBASkills.IN) Building Brand Communities(MBASkills.IN) Building Brand Communities
(MBASkills.IN) Building Brand CommunitiesSameer Mathur
 
(MBASkills.IN) Building Brand Communities
(MBASkills.IN) Building Brand Communities(MBASkills.IN) Building Brand Communities
(MBASkills.IN) Building Brand CommunitiesSameer Mathur
 
(MBASkills.IN) Tata Indica
(MBASkills.IN) Tata Indica(MBASkills.IN) Tata Indica
(MBASkills.IN) Tata IndicaSameer Mathur
 
(MBASkills.IN) Tata Indica
(MBASkills.IN) Tata Indica(MBASkills.IN) Tata Indica
(MBASkills.IN) Tata IndicaSameer Mathur
 
(MBASkills.IN) Updating Betty Crocker
(MBASkills.IN) Updating Betty Crocker(MBASkills.IN) Updating Betty Crocker
(MBASkills.IN) Updating Betty CrockerSameer Mathur
 
(MBASkills.IN) Updating Betty Crocker
(MBASkills.IN) Updating Betty Crocker(MBASkills.IN) Updating Betty Crocker
(MBASkills.IN) Updating Betty CrockerSameer Mathur
 
(MBASkills.IN) Brand Architecture and Band Portfolio
(MBASkills.IN) Brand Architecture and Band Portfolio(MBASkills.IN) Brand Architecture and Band Portfolio
(MBASkills.IN) Brand Architecture and Band PortfolioSameer Mathur
 
(MBASklls.IN) Managing Brand Extensions
(MBASklls.IN) Managing Brand Extensions(MBASklls.IN) Managing Brand Extensions
(MBASklls.IN) Managing Brand ExtensionsSameer Mathur
 
(MBASkills.IN) Brand Judgments
(MBASkills.IN) Brand Judgments(MBASkills.IN) Brand Judgments
(MBASkills.IN) Brand JudgmentsSameer Mathur
 
(MBASkills.IN) Brand Resonance Pyramid and Sub-dimensions
(MBASkills.IN) Brand Resonance Pyramid and Sub-dimensions(MBASkills.IN) Brand Resonance Pyramid and Sub-dimensions
(MBASkills.IN) Brand Resonance Pyramid and Sub-dimensionsSameer Mathur
 
(MBASkills.IN) Brand Imagery
(MBASkills.IN) Brand Imagery(MBASkills.IN) Brand Imagery
(MBASkills.IN) Brand ImagerySameer Mathur
 
(MBASkills.IN) Brand Feelings
(MBASkills.IN) Brand Feelings(MBASkills.IN) Brand Feelings
(MBASkills.IN) Brand FeelingsSameer Mathur
 
(MBASkills.IN) Customer Based Brand Equity
(MBASkills.IN) Customer Based Brand Equity(MBASkills.IN) Customer Based Brand Equity
(MBASkills.IN) Customer Based Brand EquitySameer Mathur
 

More from Sameer Mathur (20)

(MBASkills.IN) Good Year
(MBASkills.IN) Good Year(MBASkills.IN) Good Year
(MBASkills.IN) Good Year
 
(MBASkills.IN) Marlboro
(MBASkills.IN) Marlboro(MBASkills.IN) Marlboro
(MBASkills.IN) Marlboro
 
(MBASkills.IN) Marlboro
(MBASkills.IN) Marlboro(MBASkills.IN) Marlboro
(MBASkills.IN) Marlboro
 
(MBASkills.IN) Disney
(MBASkills.IN) Disney(MBASkills.IN) Disney
(MBASkills.IN) Disney
 
(MBASkills.IN) Disney
(MBASkills.IN) Disney(MBASkills.IN) Disney
(MBASkills.IN) Disney
 
(MBASkills.IN) Nike
(MBASkills.IN) Nike(MBASkills.IN) Nike
(MBASkills.IN) Nike
 
(MBASkills.IN) Nike
(MBASkills.IN) Nike(MBASkills.IN) Nike
(MBASkills.IN) Nike
 
(MBASkills.IN) Building Brand Communities
(MBASkills.IN) Building Brand Communities(MBASkills.IN) Building Brand Communities
(MBASkills.IN) Building Brand Communities
 
(MBASkills.IN) Building Brand Communities
(MBASkills.IN) Building Brand Communities(MBASkills.IN) Building Brand Communities
(MBASkills.IN) Building Brand Communities
 
(MBASkills.IN) Tata Indica
(MBASkills.IN) Tata Indica(MBASkills.IN) Tata Indica
(MBASkills.IN) Tata Indica
 
(MBASkills.IN) Tata Indica
(MBASkills.IN) Tata Indica(MBASkills.IN) Tata Indica
(MBASkills.IN) Tata Indica
 
(MBASkills.IN) Updating Betty Crocker
(MBASkills.IN) Updating Betty Crocker(MBASkills.IN) Updating Betty Crocker
(MBASkills.IN) Updating Betty Crocker
 
(MBASkills.IN) Updating Betty Crocker
(MBASkills.IN) Updating Betty Crocker(MBASkills.IN) Updating Betty Crocker
(MBASkills.IN) Updating Betty Crocker
 
(MBASkills.IN) Brand Architecture and Band Portfolio
(MBASkills.IN) Brand Architecture and Band Portfolio(MBASkills.IN) Brand Architecture and Band Portfolio
(MBASkills.IN) Brand Architecture and Band Portfolio
 
(MBASklls.IN) Managing Brand Extensions
(MBASklls.IN) Managing Brand Extensions(MBASklls.IN) Managing Brand Extensions
(MBASklls.IN) Managing Brand Extensions
 
(MBASkills.IN) Brand Judgments
(MBASkills.IN) Brand Judgments(MBASkills.IN) Brand Judgments
(MBASkills.IN) Brand Judgments
 
(MBASkills.IN) Brand Resonance Pyramid and Sub-dimensions
(MBASkills.IN) Brand Resonance Pyramid and Sub-dimensions(MBASkills.IN) Brand Resonance Pyramid and Sub-dimensions
(MBASkills.IN) Brand Resonance Pyramid and Sub-dimensions
 
(MBASkills.IN) Brand Imagery
(MBASkills.IN) Brand Imagery(MBASkills.IN) Brand Imagery
(MBASkills.IN) Brand Imagery
 
(MBASkills.IN) Brand Feelings
(MBASkills.IN) Brand Feelings(MBASkills.IN) Brand Feelings
(MBASkills.IN) Brand Feelings
 
(MBASkills.IN) Customer Based Brand Equity
(MBASkills.IN) Customer Based Brand Equity(MBASkills.IN) Customer Based Brand Equity
(MBASkills.IN) Customer Based Brand Equity
 

Recently uploaded

Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerAmirNasiruog
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxelizabethella096
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxVikasTiwari846641
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessVarn
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCall girl Jaipur
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?riteshhsociall
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Richard Ingilby
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 

Recently uploaded (20)

Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 

How can goods marketers improve customer support services