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MARKETING EXCELLENCE
Requires excellence in 3 broad areas
STRATEGIC
CONCEPT
Top
Management
commitment
I SOLEMNLY SWEAR AND DECLARE THAT EVERY
CUSTOMER THAT COMES WITHIN 10 FEET OF MINE,
I WILL SMILE, LOOK THEM IN THE EYE AND...
HIGH
standards
Profit tiers
MONITORING
SYSTEMS
SATISFYING
CUSTOMER
COMPLAINTS
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
How can goods marketers improve customer support services
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How can goods marketers improve customer support services

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How can goods marketers improve customer support services

  1. 1. MARKETING EXCELLENCE
  2. 2. Requires excellence in 3 broad areas
  3. 3. STRATEGIC CONCEPT
  4. 4. Top Management commitment
  5. 5. I SOLEMNLY SWEAR AND DECLARE THAT EVERY CUSTOMER THAT COMES WITHIN 10 FEET OF MINE, I WILL SMILE, LOOK THEM IN THE EYE AND GREET THEM. - SAM WALTON
  6. 6. HIGH standards
  7. 7. Profit tiers
  8. 8. MONITORING SYSTEMS
  9. 9. SATISFYING CUSTOMER COMPLAINTS

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