The unquenchable thirst of human race for discovery, innovation and development has paved the way for unprecedented growth in the elevator and escalator (E&E) industry worldwide. The very E&E market is among those industries which have heavily capitalized on account of rapid technological evolution. Elevator is a type of vertical transport equipment that efficiently moves people or goods between floors or levels of a building, vessel or any other structure. The major product segments of elevators include: Gearless; Geared hydraulic elevators; and Machine-room-less (MRL). On the other hand, Escalator is a moving staircase or a conveyor transport device for carrying people between floors of a building. Globally, the E&E market revenue structure is divided in 3 segments viz. New Elevator, Service, and Others. This report discuses the global E&E market, covering the segments including revenue structure, installed bases and new installations. Also, regional markets of China; Japan & Korea; EMEA; Rest of Asia Pacific; North America; and Latin America are discussed in detail. The report elicits the various market dynamics including the industry trends, growth drivers and challenges. The key factors which are poised to drive the E&E industry growth include the rapidly expanding architectural/construction activities; ageing population; increasing urbanization and urban residents’ number; and improving economic scenario. On the competition front, the global E&E industry is fiercely contentious with numerous international and domestic players vying for the market share. The elevator and escalator manufacturers are becoming more and more conscious about meliorating and enhancing their product offerings in terms of energy efficiency and maintenance cost in order to utilize the growth opportunities present in the market. The leading industry players include OTIS, KONE, Schindler and ThyssenKrupp. The global E&E competitive landscape, China’s market contention along with the profiles of chief manufacturers is included herein.

1. Global Elevator & Escalator Market Report
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2013
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2. Executive Summary
The unquenchable thirst of human race for discovery, innovation and development has paved the way for unprecedented growth in
the elevator and escalator (E&E) industry worldwide. The very E&E market is among those industries which have heavily capitalized
on account of rapid technological evolution.
Elevator is a type of vertical transport equipment that efficiently moves people or goods between floors or levels of a building, vessel
or any other structure. The major product segments of elevators include: Gearless; Geared hydraulic elevators; and Machine-room-
less (MRL). On the other hand, Escalator is a moving staircase or a conveyor transport device for carrying people between floors of a
building.
Globally, the E&E market revenue structure is divided in 3 segments viz. New Elevator, Service, and Others. This report discuses the
global E&E market, covering the segments including revenue structure, installed bases and new installations. Also, regional markets
of China; Japan & Korea; EMEA; Rest of Asia Pacific; North America; and Latin America are discussed in detail. The report elicits the
various market dynamics including the industry trends, growth drivers and challenges. The key factors which are poised to drive the
E&E industry growth include the rapidly expanding architectural/construction activities; ageing population; increasing urbanization and
urban residents’ number; and improving economic scenario.
On the competition front, the global E&E industry is fiercely contentious with numerous international and domestic players vying for
the market share. The elevator and escalator manufacturers are becoming more and more conscious about meliorating and
enhancing their product offerings in terms of energy efficiency and maintenance cost in order to utilize the growth opportunities
present in the market. The leading industry players include OTIS, KONE, Schindler and ThyssenKrupp. The global E&E competitive
landscape, China’s market contention along with the profiles of chief manufacturers is included herein.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of
the industry. We employed various significant variables that have an impact on this industry and created regression models with
SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several
independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables
and tests.
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3. Elevator is a type of vertical transport equipment that efficiently moves people or goods between floors or
levels of a building, vessel or any other structure. ..
Globally, the E&E market revenue structure is divided into 3 segments
viz. New Elevator, Service, and Others. Out of these three, revenues
from the services segment claimed the highest share as it contributed
about………%. New Elevators segment is the other key contributor with
……..% share
The global market for E&E new installations was valued at
US$.........billion in 2007, which increased at a CAGR of ……..% to
reach US$............ billion in 2011.
Globally, the E&E installed base kept growing at a reasonable pace as
the volume reached …………. million units in 2012 from …… million
units in 2009. In y-o-y terms, the increase marked over 2011 volume
was ….million units or ……% approximately. The CAGR recorded over
the 3 year period cited was…….%.
2007 2008 2009 2010 2011 2012 2013
US$Billion
Global Elevator Market Revenue Structure
Global E&E New Installation Revenues (2007-2013)
New Elevator Service Others
2009 2010 2011 2012
MillionUnits
Global E&E Installed Base (2009-2012)

4. Escalator is a moving staircase or a conveyor transport device for carrying people between floors of a
building…
In terms of installed bases, as of 2012, EMEA reined the market
with …% share followed by China with …..% Share. North
America, herein, accounted for a modest share of………%.
The global E&E new installation market rebounding by ….
thousands units in 2010 as compared to 2009 volume. In the year
2012, the market touched the mark of ……… thousand units,
thereby observing a growth of …..thousand units or approximately
………% in comparison with the volume of ……. thousand units
recorded in 2011.
As of 2012, in the terms of regional share, China was at the helm
with a towering 65% share while EMEA claimed a modest 17%
share in the same. The American region did not observe much new
installations in E&E market, thus held miniscule share of 3% only.
E&E New Installation - Regional Share (2012)
Global E&E New Installations by Unit (2007-2012)
)
E&E Installed Base - Regional Share (2012)
2007 2008 2009 2010 2011 2012
‘000units
EMEA China
Japan and Korea Rest of Asia Pacific
North America Latin America
China EMEA Japan and Korea
Rest Asia Pacific Latin America North America

5. The worldwide E&E market is highly correlated with the global economy. Any improvement in the world
economy is certain to affect the performance of the global E&E market. …
E&E new installation in EMEA recorded a steep fall of
…….thousand units, coming down to ….. thousand units in 2010, as
compared to ….thousand units in 2009. In 2012, the market
resumed moving on the growth trajectory, restoring better than
previous volumes by reaching ………..thousand units.
In terms of new installation, China marked a noteworthy increase
of …..thousand units or …….% in 2012 as compared to the previous
year. The market has been growing at an unprecedented annually
compounded rate of…….% over the period cited.
The new installations in Japan and Korea moved in a parabolic
form over the period cited, i.e. continuously declining from 2009,
……….thousand units, till 2011, …….. thousand units. But the
market picked up slightly, reaching ……….thousand units in 2012.
2009 2010 2011 2012
‘000Units
E&E New Installation in EMEA (2009-2012)
E&E New Installation in China (2009-2012)
2009 2010 2011 2012
‘000Units
2009 2010 2011 2012
MillionTonnes
E&E New Installation in Japan and Korea (2009-2012)

6. In China’s elevator market, OTIS and Mitsubishi were the leading players with closely comparable share of
……..% and ………% respectively………..
On the global scale, the E&E market is highly competitive with a handful of players reining the market. Companies like ThyssenKrupp
Elevators compete with focused companies such as Schindler and Kone as well as other elevator and escalator companies which are
part of larger conglomerates, such as United Technologies, Hitachi, Mitsubishi Electric or Toshiba.
In the year 2012, the company at the helm was OTIS with …..% share followed by Schindler and KONE with ……………% and
……….% share respectively. Standing at the ……….. position was ThyssenKrupp with …..% market share.
Given the growth factors like increasing world population; urban population getting more denser; growing number of aged people
requiring improved movement mediums; increased construction spending; and ameliorating world economy among others, the global
market for new installations of the escalators and elevators is anticipated to grow at a compound annual growth rate of ………..% during
the 3 year period spanning from 2012 to 2015. In terms of volume, the market stood at 670 thousand units in 2012, which is estimated
to reach ………thousand units by 2015. This growth in the E&E new installations is also attributable to the increasing need for lifestyle
convenience due to growing urbanization worldwide.
Note: Market attractiveness is inverse of penetration. Low penetration means high attractiveness and vice-versa
OTIS Schindler KONE
ThyssenKrupp Hitachi Mitsubishi Electric
Toshiba Fujitec Hyundai
Others
Global Elevators Market Share by Company (CY2012)
2012A 2013E 2014E 2015E
‘000Units
Global E&E New Installations Market Forecast (2012A-2015E)

7. Table of Contents
1. Elevators and Escalators: Overview
1.1 Elevator and Escalator (E&E) Industry
1.1.1 Life Cycle
1.1.2 Supply Chain
1.1.3 Value Chain
2. E&E Market Structure
2.1 Global E&E Market
-Market Value
-Installed Base
-New Installations
-Regional Breakdown
2.2 Regional E&E Markets
2.2.1 EMEA
-Installed Base
-New Installations
2.2.2 China
-Installed Base
-New Installations
2.2.3 Japan & Korea
-Installed Base
-New Installations
2.2.4 Rest of Asia Pacific
-Installed Base
-New Installations
2.2.5 North America
-Installed Base
-New Installations
List of Charts & Tables
List of Charts
Life Cycle of the E&E Market Equipments
Supply Chain Analysis
Value Chain Analysis
Global Elevator Market Revenue Structure
Global E&E New Installation Revenues (2007-2013)
Global E&E Installed Base (2009-2012)
E&E Installed Base Regional Share (2012)
Global E&E New Installations by Unit (2007-2012)
E&E New Installation Regional Share (2012)
China’s E&E Market Product Structure (2012)
E&E Installed Base in China (2009-2012)
E&E New Installation in China (2009-2012)
E&E Installed Base in Japan and Korea (2009-2012)
E&E New Installation in Japan and Korea (2009-2012)
E&E Installed Base in EMEA (2009-2012)
E&E New Installation in EMEA (2009-2012)
E&E Installed Base in Rest of Asia Pacific (2009-2012)
E&E New Installation in Rest of Asia Pacific (2009-2012)
E&E Installed Base in North America (2009-2012)
E&E New Installation in North America (2009-2012)
E&E Installed Base in Latin America (2009-2012)
E&E New Installation in Latin America (2009-2012)
Asian Zone E&E New Installation Trend (2013E and 2015E)
New Installation Trend in Asia (2013E and 2015E)
China’s New Equipment Market (2011 and 2012)
Global Construction Spending (2002-2012E)
Global Construction Spending by Countries (2011)
US Construction Spending (2000-2015)
US Residential Construction Spending (2000-2015)
US Non-Residential Construction Spending (2000-2015)
Global GDP (2005-2012)
Global Urban Population (2007-2012)
Global Ageing Population, +65 Years (2007-2012)
Global Elevators Market Share by Company (CY2012)
China’s Elevator Market Share (2012E)

8. 2.2.6 Latin America
-Installed Base
-New Installations
3. Market Dynamics
3.1 Industry Trends and Developments
3.1.1Expanding New Installation Trend
3.1.2 Product Development
3.2 Growth Drivers
3.2.1 Growing E&E Industry in China
3.2.2 Expanding Architectural/Construction Industry
3.2.3 Meliorating Global Economy
3.2.4 Increasing Urban Population
3.2.5 Growing Ageing Population (+65 Years)
3.3 Challenges
3.3.1 Safety and Environmental Concerns
3.3.2 Saturated E&E Market of Developed Countries
4. Competitive Landscape
-Competitive Overview
-Market Share
5. Company Profiles
5.1 United Technologies Corporation
5.1.1 Business Description
5.1.2 Financial Overview
5.1.3 Business Strategies
-Focus on Research & Development
-Inclination towards Energy efficiency
List of Charts
Elevator Business as % of Group Operating Profit (2012)
UTC’s Revenue Share by Business Segments (2012)
UTC’s Revenues and Net Income (2009-2012)
Schindler’s Revenues by Geographic Segments (2012)
Schindler’s Revenues and Net Profit (2009-2012)
KONE’s Revenue Share by Business Segment (2012)
KONE’s Revenues and Net Income (2009-2012)
ThyssenKrupp’s Revenue Share by Business Segments (2011/12)
ThyssenKrupp’s Revenues and Net Income (2008/09-2011/12)
ThyssenKrupp’s Environment Protection Expenditure (2012)
Global E&E New Installations Market Forecast (2012A-2015E)
List of Tables
Major Elevator Projects Under Construction in China (2013-2015)
Dependent & Independent Variables (2007–2012)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output

9. 5.2 Schindler Holding Ltd
5.2.1 Business Overview
5.2.2 Financial Overview
5.2.3 Business Strategies
-Focus on Innovation
-Attractive Product Portfolio
5.3 KONE Corp
5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies
-R&D Activity
-Environment-Caring Outlook
5.4 ThyssenKrupp Group
5.4.1 Business Overview
5.4.2 Financial Overview
5.4.3 Business Strategies
-Environmental Concern
-Focus on Sustainable Growth
6. Market Outlook
6.1 Market Forecast
6.2 Forecast Methodology
6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysis

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