Atosho - NOAH13 London


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Introduction to Atosho - Presentation by Simon Goldschmidt, Founder & CEO of Atosho at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

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  • Consumers
    Get inspired at the publishers sites, but have no easy way of making a desicion without being taking away from the place they have chosen to be in and where they get inspired
    With falling advertising revenue, publishers have tried to get a share of the transactional revenue
    With a growing competition to reach the consumer and increasing costs of traffic, with a distributed ecommerce solution, the retailer can get a new reach and position its offers on the best high street corners of the internet.
  • Atosho - NOAH13 London

    1. 1. Distributed eCommerce 1 2013
    2. 2. Distributed Ecommerce - The ecosystem & the pains Publisher Struggling to monetize content without sending the users away 2 Consumer Is redirected to finalize the purchase Long search and compare process Retailer Increasing costs of traffic Need of scale and new customer acquisition 2013
    3. 3. Enabling people to shop wherever they get inspired Publisher & Categories: · Parentdish (mom&baby) · MyDaily (fashion) · Thehuffingtonpost (Entertainment) 3 2013
    4. 4. Platform for Distributed eCommerce – the platform Online product catalogue Storefront distribution Retailers Channel Partners Order Management System 4 2013
    5. 5. Commissions & revenue model Commissions Rates by Category Product Category Commission Personal Computer Atosho’s Revenue Model 6% Consumer Consumer Electronics 7% Auto & Motorcycle parts 12% Tools & Home Improvement 12% Music Instruments & Accessories 1 12% Clothing, Accessories & Luggage Atosho collects the payment from the consumer 3 Atosho settles the payments to the channel partner and the retailer 20% Other categories 2 17% Jewellery The transaction is made between the consumer and the retailer 15% Retailer Channel partner ncluding the value of freight and VAT, other fees are excluding freight and VAT 5 2013 2013
    6. 6. Distributed eCommerce: Fulfilling demand wherever it’s created Traffic generating services Advertising Distribution services (Service distributed on 3rd party URLs) Interactive images Search Destination services (Service provided on a designated URL owned by the service provider) 6 Affiliate marketing Transactional services Distributed eCommerce Display marketing Search Engines Aggregators Marketplaces: Price comparison 2013
    7. 7. Status 7 2013
    8. 8. Looking to scale... Phase 1 Phase 2 EUR 2m EUR 6 m Create first level scale 2014 Build proven revenue 2014-2015 Phase 3 TBD Win global markets 2016-> Objectives: Show scale with selective partners Strategy: Further adaptation with selective partners Scale-up business model Create global profitable business Further automation of the platform and build European sales organisation Build additional storefronts and establish a global sales organisation GTM focus: Nordic, UK, France Pan-European EMEA, US, Asian Editorial Editorial, Search, Market Places, Email-Provisions Editorial, Social, Search, Market Places, QR, TV/Radio, Mobil phone shopping, Banners, Email-provisions 8 2013 2013