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Why You Should Care About Social Media. A Discussion.

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Why You Should Care About Social Media. A Discussion.

  1. 1. © 2010 SAP AG. All rights reserved. / Page 1 Why You Should Care About Social Media. A Discussion. Natascha.Thomson@sap.com Social Media Audience Marketing SAP @nathomson
  2. 2. © 2010 SAP AG. All rights reserved. / Page 2 Three Reasons Why You Should Care  It’s happening with or without you  What are people saying about you?  You Don’t have to do it all on your own  SAP Community Network  “TechEd” example  It could help your bottom line  “Marketing” (ouch, the bad word) yourself  “Marketing”(ouch, still hurts) brand, products & services
  3. 3. © 2010 SAP AG. All rights reserved. / Page 3 What Are People Saying About You?
  4. 4. © 2010 SAP AG. All rights reserved. / Page 4 Three Reasons Why You Should Care  It’s happening with or without you  Do you know what people are saying about your company?  You Don’t have to do it all on your own  SAP Community Network  “TechEd” Example  It could help your bottom line  “Marketing” (ouch, the bad word) yourself  “Marketing”(ouch, still hurts) brand, products & services
  5. 5. © 2010 SAP AG. All rights reserved. / Page 5 Social Networks Make Life Easier
  6. 6. © 2010 SAP AG. All rights reserved. / Page 6 The Power of Social Media (Twitter, IdeaPlace, SAP Mentors…)
  7. 7. © 2010 SAP AG. All rights reserved. / Page 7 Three Reasons Why You Should Care  It’s happening with or without you  Do you know what people are saying about your company?  You Don’t have to do it all on your own  SAP Community Network  “TechEd” Example  It could help your bottom line  “Marketing” (ouch, the bad word) Yourself  “Marketing”(ouch, still hurts) brand, products & services
  8. 8. © 2010 SAP AG. All rights reserved. / Page 8 Build Your Reputation
  9. 9. © 2010 SAP AG. All rights reserved. / Page 9 Promote Your Business, Products, Events…
  10. 10. © 2010 SAP AG. All rights reserved. / Page 10 More Details on Creating Social Media Campaigns  APPENDIX
  11. 11. © 2010 SAP AG. All rights reserved. / Page 11 Question to Ask Before Starting A Social Media Campaign ?  What are the campaign goals & metrics?  How can social media support these goals?  Who is the target audience? Where to find this audience?  What are the existing relevant social media channels?  Are there other appropriate social media channels?  What are the goals and success metrics for each channel?  What resources are required to execute and what resources do I have?

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