Digital and Social Media ClassSocial TechnologyLSPR Summer Workshop 2012By Andi Primaretha, M.Si
Nama       : Andi PrimarethaPosition   : Social Media Head at VCEmail      : andi.primaretha@gmail.comTwitter    : @primar...
3.337 views31 comments
Emerging Trends• Social Web(Facebook & Twitter)• Social Intelligence(Social Monitoring)•   Social Organization•   Social T...
What’s the difference??
Information Networking   Social Networking     Desired Identity       Real Identity
Social   InterestGraph     Graph
Who You KnowWhat You Like
Social Graph
FamilyFriends on                         Friends on   High                          Campus  School             MeColleague...
How aboutInterest Graph??
Ambil peranmu di Kelas InspirasiHari Inspirasi: 25 April 2012Serentak diadakan di 25 SD diJakarta dan sekitarnya"Langkah m...
Interest            GraphInterest              Interest Graph                 Graph           Social           Graph
Interest          GraphSocial              LocationGraph                Graph         Personal          Graph
GamificationAugmented  Reality                   SoLoMo
Augmented Reality
Geosocial   AugmentedNetworking     Reality
www.wikitude.com
Future of Augmented Reality Browser
Don’t TellDon’t Show but Play!
Areas of Gamification
What is Gamification?“ Gamification applies the mechanics of gaming to non-game activities to change people’s behavior”
Game Mechanics & Game Dynamics• Game Mechanics  The various actions, behaviors, and control  mechanisms that are used to “...
Game Mechanics & Game DynamicsGame Mechanics               Game Dynamics• Points                     • Reward• Levels     ...
Points as Reward
Levels as Status
Challenges for Achievement
Virtual goods and spaces as Self-           Expression
Leaderboards as Competition
Gifts and Charity for       Altruism
Worldwide Fanpage
Local Fanpage
www.facebook.com/about/timeline
Facebook Timeline for Fanpage
Pinned PostsImportant posts can be“pinned” to the top of pageand it will last for 7 days.Size are 846 x 403 pixels.
Starred Posts (More Visuals)The space is much larger and gives a heavier focus to the visual (postswith eye-catching pictu...
MilestonesUse the star feature to save posts and stories you love, and add milestonesby clicking on the center line or add...
Twitter Heat Map: http://aworldoftweets.frogdesign.com/@ Indonesia                                                   3rd m...
Twitter Heat Map: http://aworldoftweets.frogdesign.com/                                                   3rd most active ...
17.00%                      Twitter: Indonesian does not stop          16.00%                      tweeting on weekends   ...
7.00%6.00%           Jan - Jun5.00%4.00%                                                                       Avg. 53,880...
13.30%     11.68%           11.31%                  10.34%                        10.02%                                 9...
API Apps, 0.92%                         Web, 12.10%Mobile, 86.98%Choice of Twitter Platform: Jan - Jun 2011Source: SalingS...
TwitterMobile ApplicationsSource: SalingSilang.com
Is  Social  Media    a  NewAddiction?
What’s the difference??
“EVERYONE HAS INFLUENCE”
Who is influential in social network?
Influencer Marketing• Market Reach• Quantity of Impact• Quality of Impact• Closeness to Decision
What’s your Klout Score?
Brand and    CelebrityMedia
1.   True Reach2.   Amplification     Probability3.   Network     Impact
How far has your content been spread across Twitter?
How likely are you to be retweeted?Are your tweets effective generating new followers?
How influential are the people who interact with you?
What’s yourKlout Style?
Real-Time Klout Score on    Twitter Timeline
Engage with potential     influencer
Social Intelligence
In 2011 the volume of     available data is predicted to continue  along its exponential   growth curve to 1.8       zetta...
Era of Big Data  • Volume  • Velocity  • Variety
Own The Data, Own The Future
Welcoming The Conceptual AgeIndustrial   Information   Conceptual   Age           Age          Age
The Worker RevolutionTraditional   Knowledge   Conceptual Worker        Worker      Innovator
Hindsight – Historical Data• The ability to reflect and learn from the past dataInsight – Real-Time Data• The ability to i...
Social Intelligence  Listening                      Knowledge                    IntelligenceShare of Media       S       ...
Communication Knowledge                Interpersonal            Communication   Group                            MassCommu...
Digital Specialist                Website               Strategist                              OnlineSocial Media        ...
www.virtual.co.id/blog
Thank    youAndi Primaretha, M.Si@primaretha
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  1. 1. Digital and Social Media ClassSocial TechnologyLSPR Summer Workshop 2012By Andi Primaretha, M.Si
  2. 2. Nama : Andi PrimarethaPosition : Social Media Head at VCEmail : andi.primaretha@gmail.comTwitter : @primarethaInstagram : @primarethaBlog : virtual.co.id/blogPhone : 08151817144
  3. 3. 3.337 views31 comments
  4. 4. Emerging Trends• Social Web(Facebook & Twitter)• Social Intelligence(Social Monitoring)• Social Organization• Social TV• Social Game• Social Network Analysis
  5. 5. What’s the difference??
  6. 6. Information Networking Social Networking Desired Identity Real Identity
  7. 7. Social InterestGraph Graph
  8. 8. Who You KnowWhat You Like
  9. 9. Social Graph
  10. 10. FamilyFriends on Friends on High Campus School MeColleagues Neighbors Coworkers
  11. 11. How aboutInterest Graph??
  12. 12. Ambil peranmu di Kelas InspirasiHari Inspirasi: 25 April 2012Serentak diadakan di 25 SD diJakarta dan sekitarnya"Langkah menjadi panutan, Ujarmenjadi pengetahuan,Pengalaman menjadi inspirasi"Kriteria:1. Memiliki pengalaman bekerjaminimal 1 tahun.2. Bersedia cuti pada HariInspirasi.
  13. 13. Interest GraphInterest Interest Graph Graph Social Graph
  14. 14. Interest GraphSocial LocationGraph Graph Personal Graph
  15. 15. GamificationAugmented Reality SoLoMo
  16. 16. Augmented Reality
  17. 17. Geosocial AugmentedNetworking Reality
  18. 18. www.wikitude.com
  19. 19. Future of Augmented Reality Browser
  20. 20. Don’t TellDon’t Show but Play!
  21. 21. Areas of Gamification
  22. 22. What is Gamification?“ Gamification applies the mechanics of gaming to non-game activities to change people’s behavior”
  23. 23. Game Mechanics & Game Dynamics• Game Mechanics The various actions, behaviors, and control mechanisms that are used to “gamify” an activity – the aspects that, taken together, create a compelling, engaging user experience.• Game Dynamics The compelling, motivational nature of the experience is, in turn, the result of desires and motivations.
  24. 24. Game Mechanics & Game DynamicsGame Mechanics Game Dynamics• Points • Reward• Levels • Status• Challenges • Achievement• Virtual goods and spaces • Self-expression• Leaderboards • Competition• Gifts and charity • Altruism The Rules The Fun
  25. 25. Points as Reward
  26. 26. Levels as Status
  27. 27. Challenges for Achievement
  28. 28. Virtual goods and spaces as Self- Expression
  29. 29. Leaderboards as Competition
  30. 30. Gifts and Charity for Altruism
  31. 31. Worldwide Fanpage
  32. 32. Local Fanpage
  33. 33. www.facebook.com/about/timeline
  34. 34. Facebook Timeline for Fanpage
  35. 35. Pinned PostsImportant posts can be“pinned” to the top of pageand it will last for 7 days.Size are 846 x 403 pixels.
  36. 36. Starred Posts (More Visuals)The space is much larger and gives a heavier focus to the visual (postswith eye-catching pictures).
  37. 37. MilestonesUse the star feature to save posts and stories you love, and add milestonesby clicking on the center line or adding them in where you would post dailycontent.
  38. 38. Twitter Heat Map: http://aworldoftweets.frogdesign.com/@ Indonesia 3rd most active country Twitter Twitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available.
  39. 39. Twitter Heat Map: http://aworldoftweets.frogdesign.com/ 3rd most active country Currently, it is estimated that Indonesian produce around of all tweets globally 15%
  40. 40. 17.00% Twitter: Indonesian does not stop 16.00% tweeting on weekends 15.00% 14.00% 13.00% Tweets 12.00% 11.00% 10.00% 9.00% Monday Tuesday Wednesday Thursday Friday Saturday SundayAverage tweets per day: 1,293,131 tweetsTotal tweets in 6 months: 234,056,721 tweetsSource: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 http://salingsilang.com
  41. 41. 7.00%6.00% Jan - Jun5.00%4.00% Avg. 53,8803.00% tweets/hour2.00%1.00% Avg. 3.8m0.00% account / month7.00% Early morning: 11%6.00% Morning: 30%5.00% Jan – Mar Afternoon: 26%4.00% Night time: 33%3.00%2.00%1.00%0.00%Hourly tweets of Indonesian usersSource: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 http://salingsilang.com
  42. 42. 13.30% 11.68% 11.31% 10.34% 10.02% 9.15% Check out Indonesia live tweets map at 7.75% http://salingsilang.com/petatwit 6.53% 6.05% 5.54% 2.88% 2.24% 1.14% 0.94% 0.67% 0.19% 0.16% 0.10% 0.02% Top cities in Indonesia that tweets Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 http://salingsilang.com
  43. 43. API Apps, 0.92% Web, 12.10%Mobile, 86.98%Choice of Twitter Platform: Jan - Jun 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
  44. 44. TwitterMobile ApplicationsSource: SalingSilang.com
  45. 45. Is Social Media a NewAddiction?
  46. 46. What’s the difference??
  47. 47. “EVERYONE HAS INFLUENCE”
  48. 48. Who is influential in social network?
  49. 49. Influencer Marketing• Market Reach• Quantity of Impact• Quality of Impact• Closeness to Decision
  50. 50. What’s your Klout Score?
  51. 51. Brand and CelebrityMedia
  52. 52. 1. True Reach2. Amplification Probability3. Network Impact
  53. 53. How far has your content been spread across Twitter?
  54. 54. How likely are you to be retweeted?Are your tweets effective generating new followers?
  55. 55. How influential are the people who interact with you?
  56. 56. What’s yourKlout Style?
  57. 57. Real-Time Klout Score on Twitter Timeline
  58. 58. Engage with potential influencer
  59. 59. Social Intelligence
  60. 60. In 2011 the volume of available data is predicted to continue along its exponential growth curve to 1.8 zettabytes.(A zettabyte is a trillion gigabyte).
  61. 61. Era of Big Data • Volume • Velocity • Variety
  62. 62. Own The Data, Own The Future
  63. 63. Welcoming The Conceptual AgeIndustrial Information Conceptual Age Age Age
  64. 64. The Worker RevolutionTraditional Knowledge Conceptual Worker Worker Innovator
  65. 65. Hindsight – Historical Data• The ability to reflect and learn from the past dataInsight – Real-Time Data• The ability to interpret and respond to the present dataForesight – Predictive Data• The ability to predict and prepare for the future data
  66. 66. Social Intelligence Listening Knowledge IntelligenceShare of Media S e Trends n Interactions t Motivations Proactive Share ofConversation i Beliefs and Values m e Attitudes Innovative BehaviorsShare of Voice n t On-Going Process to capture and anticipate Social Dynamics
  67. 67. Communication Knowledge Interpersonal Communication Group MassCommunication Communication
  68. 68. Digital Specialist Website Strategist OnlineSocial Media Advertising Strategist Strategist
  69. 69. www.virtual.co.id/blog
  70. 70. Thank youAndi Primaretha, M.Si@primaretha

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