This presentation throws light on the possible ways to enhance Twitter presence of the budding table-booking platform in India, EVF.

1. Eveningflavors:
Twitter Marketing
Freelancer,
Social Media and Content Marketing
@mohapatrapratik
Pratik Mohapatra

2. • More than 29% of people are active online when in a
restaurant/lounge
• 47% people aged 18-32 tweet/share/upload photo while they eat
• 40% people learn about food/offers from website/app
• 24% people converse/text/socialize over food/drink discussions
Food on the Internet
Statistics courtesy Flowtown, in partnership with Column Five

3. Competitors rocking Twitter

4. Marketing Plan: EVF Twitter
Pratik Mohapatra: @mohapatrapratik

5. • Twitter handle requirements: @EVFIND
• Change in images/bio
• Change in number of tweets/day
• Change in tone of tweets
(only promotional to informative/humorous)
Twitter Handle

6. • Age group: 18 - 32 Years
• Demographics: Pune, Bangalore, Mumbai, Delhi, Kolkata,
Hyderabad, Jaipur
• Interests:
• Food Blogging
• Food Sharing
• Food Reviews
• Partying
• Get-together/Team Outing
Target Audience

7. • is a DUMB customer
jumps on offers and discounts
• is a FRIENDLY customer
asks friends, other customers for reviews/offers
• is an AVAILABLE customer
has lots of free time, loves to surf food on the web
• is an EVANGELIST
is very outgoing; thinks, eats, lives, breathes food
• is a GROUP
likes partying/dining with team/friends
The Customer

8. • Increase traffic to website
• At least 1 million clicks from Twitter by Dec 2015
• Twitter presence, growth and promotion of brand
• To be among the 3 most active Twitter handles by the end of 2015
• Engage with potential customers
Goals

9. • Food Humour w/wo photo
• Customer Spotlight w photo
• Retweet
• Event Tweet w photo
• Behind-the-scenes Tweet w photo
• Industry News
• Food Tip w/wo photo
• Promotional Tweet w/wo photo
Content Ideas

10. • Enhance Blog. Add Twitter “Follow Me” button
• Follow top foodies/food bloggers and engage with them
• Twitter contests at least once a month (Events/National
Days/Weekends etc.)
• Post about Twitter handle on Facebook once a week
Tactics

11. Monitoring/Measuring
• Buffer: Use for scheduling and sharing the tweets.
• Google Analytics: It shows how many hits have come from the
referral site (Twitter in this case)
• LikeAlyzer: This magic tool will give a list of recommendations with
statistics and insights
• Hootsuite: Monitor different lists, streams and own account

12. Plan. Test. Review. Modify.
Without great content marketing With great content marketing

13. Thank You!
Pratik Mohapatra
Connect with me on Twitter: @mohapatrapratik