This presentation consists of amul ads

1. Whom do you think is
The Real
MISS INDIA

2. The Real
MISS INDIA

3. This articles is taken from THE HINDU MAGAZINE published on
29/07/2012.
Written by SHASHI BALIGA
This article states states what RAHUL DA CUNHA and MANISH
JHAVERI the two out of three creators of these ads say and feel
These ads have played a significant role in taking AMUL to top 10
Indian brands in Asia’s top 1000 brands.
When they started off the ads were mostly in English, after the tussle
between Sonia Gandhi, Narsimha Rao and Arjun Singh, they came
up with Hinglish cartoon saying “Party, Patni aur Woh” instead of
“Pati, Patni aur Who”

4. The technique is to pick well known hindi word or phrase tweak it with a
word or two, may be in english or hindi.
Phrases are picked up randomly from anywhere made to relate.
Follow thumb Rule not exceed 5 words, preferably 3.
One liners not always work but depends on situations and should be
topical.
Jayant Rane the cartoonist of Amul girl tried changing the girl but the
campaigners rejected but approved only some detailings.
Focus is on expressions.

5. Successful
Not that
Popular

6. From campaigns every week the average now inches to everyday
now.
Lot of inspirations are being taken from these campaigns and being
adopted by advertisers
One Day Mataram was created by Amul but adopted by various
radio stations and news channels.
Biggest Challenge is to be Fast, Bright and Stronger.

12. UTTERLY
BUTTERLY