What is E-commerce Platform? It is a software technology solution that allows you to build storefronts (a storefront is any customer or business facing proposition relating to the selling of products and services). Some different kinds of E-Commerce Platforms are- Shopify,Magento,Opencart,woo-commerce,Prestashop..

1. WordPress was first introduced in year 2003,Generally it was for the bloggers for
blog posting but now it is used for creating websites.
It is now world largest self-hosted website building tool.
Also, with WordPress platform, you get advanced options, flexibility. It is helpful
for every small business and big organization. Also, with WordPress platform, you
get advanced options, flexibility. It is helpful for every small business and big
organization.

3. • It does not requires any HTML or PHP coding knowledge.
• You can choose your required themes and plugins from thousands of provided
options.
• As it is Search engine friendly that means it will help in SERP
• You can easily customize your website according to the requirement.
• Large number of users community, where you can get support easily.

4. • Coding Knowledge is necessary if the user wants to make any
changes or delete the dates of the posts
• If the user wants to make changes to graphics of templates then one
should require the knowledge of CSS and HTML
• Using too many plug-ins can slower the page load time.
• There’s no offline support for CMS and for that it has received lot of
criticism

5. Magento is powerful open source ecommerce platform and it is world’s fastest
growing ecommerce system
It is now owned by eBay. Magento is self hosted version comes in free and
enterprise versions. Magento is know for its top of the line order security and
product management options that include custom reporting features. With
magneto, it is easy for an online store owner to view periodic transaction history,
change product description add images export reports and add or remove items.

7. • Flexible and customizable
• Fully Loaded with Features (Product Management, Inventory, Marketing,
SEO, etc)
• Multiple storefronts, Languages, currencies, taxes shipment options
• Big community, huge number of extension

8. • Difficult to use (Even for programmers)
• Resource consuming (slow)
• Buggy, Full of Errors
• Official Support and some features are available only with paid editions

9. Presta Shop is a powerful, Dynamic and international ecommerce software
enriched with hundreds of innovative tools to build and manage a successful
online store at no cost. Presta Shop is simple, efficient and intuitive. It enables
users to thrive in a competitive market regardless of size, industry or revenue.
• Powering more than 250,000 online stores
• 310+ powerful built-in features
• Over 850,000 community members
• Active stores in over 200 countries
• Available in 65 languages

11. • Has all the same features as Magento but much easier to use
• Less resource consuming and faster than Magento
• Large number of extensions, module and add-ons
• Every time Full customer support is available

12. • Main problem arises during search engine optimization.
• You can also note the clearly insufficient number of good templates and
plug-ins.
• Not stable after major upgrades.
• Some important extensions are available on additional cost (Social Media).

13. Shopify is a complete, fully hosted, ecommerce solution that enables you to
setup an online store to sell your product. It assists you to organize your
products, customize your storefront, accept credit card payments, track and
respond to orders- all with a few clicks of the mouse.

15. • Integrated blogging platform to create blog posts.
• Process credit card payments directly through Shopify, or other gateway.
• Process in-store purchases with Shopify POS
• Process purchases with your iPhone using Shopify Mobile
• Receive on-boarding support from a shopify

16. • Charges 1-2% commission if you use a third party payment gateway
• Customization needs basic coding
• Migration is not easy on shopify that means it is not easy to move
your store to another platform

17. OpenCart is an e-commerce shopping cart application built with it’s own in-
house framework which uses MVCL (Model, View, Controller and language)
pattern. Thus each module in Opencart also follows the MVCL pattern. The
controller creates logic and gathers data from the model and it passes data to
display in the view.

19. • Open Cart CMS also has good functionality of search optimization internet-store
for search engines,
• Such as the ability Open Cart PHP e-commerce systems can work in best
conjunction with the top grade operating systems such as the MSIIS, Apache,
MySQL, PFP too.
• There are so many extensions options that you can be able to choose from
when you are using the open cart PHP ecommerce System.
• You can merely just choose the country and the currency option as there are so
many currency options inbuilt in the facility as such.

20. • Store accounts are not fully customizable. For example you can give a staff
member access to a set of sections but not a set submenus within that section.
• Shopping cart is not customizable beyond very basic changes.
• Markets like china and India are poorly supported by Open Cart.

21. • Complete UI Customization
• Custom URL Structures for SEO
• More Built in payment options
including PayPal Advanced
• A massive developed community
• Enterprise Security
• Easy to use ADMIN PANEL
• Faster load time-less strain on
server
• Built in features like slideshow
• Much less time consuming to
develop

22. • Complete UI Customization
• Custom URL Structures for SEO
• More Built in payment options
including PayPal Advanced
• A massive developed community
• Enterprise Security
• It is very widely used, so there is
huge support community
• A wide variety of themes and
plugins
• Many themes to get your store to
look and feel different
• Requires some code on occasion to
get things to look as you wish

23. • Effective site management tools
• Search Engine Optimization
• Analytics & Reporting
• Localization/Taxes
• Shipping & Payments
• Easy to use ADMIN PANEL
• Faster load time-less strain on
server
• Built in features like slideshow
• Much less time consuming to
develop
Prestashop

24. If you’ve been searching for an ecommerce platform to run your store, You’ve no doubt seen the name Shopify
before. Out all the current players on the market, Shopify is by far the most popular, with over 400,000 merchants
using it in 175 countries.
It’s the preferred ecommerce platform of Gretta Rose Van Riel, head instructor of the start and Scale course. Gretta
is the founder of SkinnyMe Tea, The 5th, and Drop Bottle, along with brands like Tesla and Black Milk Clothing.
PROS-
• Intuitive and straightforward to get your online store up and running in a short amount of time;
• Over 100 well-designed themes and templates to pick and choose from;
• All the essential features an entrepreneur needs to run an online store, already natively integrated within the
Shopify platform;
• An impressive app store for added customization and features for your site;
• Incredible customer support;
• Multiple payment plan options, depending on your own needs;
• Shopify POS, for those who want a brick-and-mortar business as well, which allows you to update inventory,
orders, and customers from any device.
Shopify

25. Product listing Ads are cost per click (CPC) ads which online merchants purchase
through AdWords These ads appear on google search pages to the left and top of
results.
Product listing Ads are most distinguishable in that they:
1) Feature a product image and
2) Are tailored towards products and product categories (vs. Keywords)
AdWords ads are good option for online merchants, and like product listing ads like
Products listing Ads are managed within the AdWords Login.