Pragna Chakravarti is a former cosmetics executive who now runs her own consulting firm and remains active in the cosmetics industry. A recent article discussed the distinction between natural and high-tech skincare products, though this is an oversimplification as many products use natural and synthetic ingredients. Natural liquid crystalline emulsifiers, first used in the 1990s, can match the performance of synthetic emulsifiers like polyethylene glycol while offering superior moisturizing and active ingredient delivery. However, their full potential is often not realized because manufacturers do not optimize them through an aqueous heating phase in production.