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Big data, big revenue

Finding value in Big Data.

What are the data governance implications?

Visit http://www.masterdata.co.za/index.php/big-data

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Big data, big revenue

  1. 1. BIG DATA, BIG REVENUE Why big data should be changing the way we market Enabling the Data & Information Culture
  2. 2. Improve customer retention!
  3. 3. Half the money I spend on advertising is wasted; the trouble is I don’t know which half. John Wanamaker
  4. 4. Buying Influences are Different
  5. 5. “…when it comes to purchasing decisions, the most influential recommendations come from people we actually know…” Josh Cantone, Who are the real online influencers? Reach Resonance Relevance
  6. 6. SmartSet.ca
  7. 7. How ‘social intelligence’ can guide decisions; McKinsey Nov 2012
  8. 8. Avis Lifetime value = current + potential value Develop Retain 360° view Maintain Nurture Current Value Potential Value
  9. 9. £ (million) Supply Chain Inventory Management Cooling 6 100 50 100 60 40 20 20 80 0 Tesco Demand Management Annual Savings
  10. 10. Tesco’s Data Journey
  11. 11. “We’ll be sending you coupons for things you want before you even know you want them.” Andrew Pole, Target
  12. 12. Target
  13. 13. OfficeMax
  14. 14. Big data = lots of small data
  15. 15. Exponentially larger VOLUME
  16. 16. Exponentially larger VELOCITY
  17. 17. Exponentially larger VARIETY
  18. 18. “Building out Big Data capabilities too often becomes the end goal itself”. What you need to make Big Data work: The pencil: Matt Ariker, Forbes CMO Network Article
  19. 19. “…most significant obstacle to big data efforts… is the gap between the need and the ability to articulate measurable business value” Analytics: The real-world use of big data in financial services
  20. 20. Finding the value
  21. 21. “ … the key is to focus on the big decisions for which if you had better data, … you’d make more money.” David Court, McKinsey, 2013
  22. 22. Focus on objectives, not tools
  23. 23. Who can do what? When? Where? How?
  24. 24. Make it manageable
  25. 25. http://www.linkedin.com/company/master-data-management @Gary_allemann gary@masterdata.co.za +27 11 485 4856 www.masterdata.co.za

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