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PRESENTATION
ON
REBRANDING OF BHARTI AIRTEL
BY-
SYED SAMI UDDIN
ARJIT SINGHAL
ASHISH VERMA
SANDEEP BHIST
NISHANT
HISTORY
 IN 1995 BHARTI TELE-VENTURES LAUNCHED SERVICE IN DELHI.
 BHARTI ENTERPRISES ACQUIRED CONTROL OF JT HOLDINGS,
SK...
INTRODUCTION TO COMPANY
 AIRTEL WAS BORN AS JOINT VENTURE BETWEEN BHARTI GROUP
AND SINGTEL OF SINGAPORE.
 IT HAS OVER 20...
REASONS FOR SUCEESS OF AIRTEL IN INDIA
 BETTER NETWORK COVERAGE THAN ANY OTHER COMPANY.
 BETTER NETWORK CLARITY.
 FOCUS...
RE-BRANDING
THE NEW AIRTEL LOGO
YOUTHFUL,
INTERNATIO
NAL,
INCLUSIVE
AND
DYNAMIC
ENERGY
AND
LIVELINES
S
LIVING
OBJECT
RECOGNITON
FOR HU...
NEED FOR REBRANDING
 FROM A LOCAL TO A GLOBAL PLAYER .
 NEED FOR A SINGLE AND UNIFIED FACE FOR CUSTOMERS.
 TARGETING YO...
SURVEY
 SAMPLE SIZE WAS 25
 RESPONDENTS ARE LOCALS FROM
LUCKNOW
24%
48%
12%
16%
ACCORDING TO YOU WITH NUMBER PORTABILITY
LAUNCHED WHY WOULD CONSUMERS GO FOR AIRTEL?
Coverage Network clar...
56%
44%
DO YOU HAVE AIRTEL CONNECTION?
YES NO
48%
8%
16%
28%
HOW HAS REBRANDING OF AIRTEL BENEFITED YOU?
NETWORK TALK TIME VALUE ADDED SERVICES CUSTOMER CARE
56%
44%
DOE S THE NEW LOGO FEELS GOOD ?
YES NO
52%
48%
ARE YOU SATISFIED WITH AIRTEL?
YES NO
THANK YOU ALL FOR
PATIENCE LISTENING
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Airtel re branding

  1. 1. PRESENTATION ON REBRANDING OF BHARTI AIRTEL BY- SYED SAMI UDDIN ARJIT SINGHAL ASHISH VERMA SANDEEP BHIST NISHANT
  2. 2. HISTORY  IN 1995 BHARTI TELE-VENTURES LAUNCHED SERVICE IN DELHI.  BHARTI ENTERPRISES ACQUIRED CONTROL OF JT HOLDINGS, SKYCELL COMMUNICATIONS, SPICE CELL IN CALCUTTA.  IN 2003, THE CELLULAR PHONE OPERATIONS WERE REBRANDED UNDER THE SINGLE AIRTEL BRAND.  IN 2009, AIRTEL LAUNCHED ITS FIRST INTERNATIONAL MOBILE NETWORK IN SRI LANKA. IN 2010
  3. 3. INTRODUCTION TO COMPANY  AIRTEL WAS BORN AS JOINT VENTURE BETWEEN BHARTI GROUP AND SINGTEL OF SINGAPORE.  IT HAS OVER 207.8 MILLION SUBSCRIBERS.  IT IS THE 3RD LARGEST IN-COUNTRY MOBILE OPERATOR BY SUBSCRIBER BASE.  IN 2010 WITH ACQUISATION OF ZAIN TELECOM AIRTEL BECAME THE 5TH LARGEST MOBILE COMPANY IN THE WORLD .  OPERATES IN 19 COUNTRIES ACROSS THE GLOBE.  FIRST INDIAN TELECOM SERVICE PROVIDER TO ACHIEVE CISCO GOLD CERTIFICATION. 
  4. 4. REASONS FOR SUCEESS OF AIRTEL IN INDIA  BETTER NETWORK COVERAGE THAN ANY OTHER COMPANY.  BETTER NETWORK CLARITY.  FOCUS ON RURAL MARKET.  STRONG DISTRIBUTION CHANNEL.  CUSTOMER CARE.  HEAVY ADVERTISEMENTS AND SALES PROMOTIONS.  HEAVY SPENDING ON NETWORK STRENGTHENING
  5. 5. RE-BRANDING
  6. 6. THE NEW AIRTEL LOGO YOUTHFUL, INTERNATIO NAL, INCLUSIVE AND DYNAMIC ENERGY AND LIVELINES S LIVING OBJECT RECOGNITON FOR HUMAN VALUES “TOUCH TOMORROW”
  7. 7. NEED FOR REBRANDING  FROM A LOCAL TO A GLOBAL PLAYER .  NEED FOR A SINGLE AND UNIFIED FACE FOR CUSTOMERS.  TARGETING YOUTHS IN RESPECTIVE MARKETS.  THE NEED TO SPEAK INTERNATIONALLY TO DIFFERENT COUNTRIES.  HOST OF NEW GENERATION SERVICES .  TO REFLECT LEADERSHIP, PERFORMANCE AND DYNAMISM
  8. 8. SURVEY  SAMPLE SIZE WAS 25  RESPONDENTS ARE LOCALS FROM LUCKNOW
  9. 9. 24% 48% 12% 16% ACCORDING TO YOU WITH NUMBER PORTABILITY LAUNCHED WHY WOULD CONSUMERS GO FOR AIRTEL? Coverage Network clarity Better offers Customer care
  10. 10. 56% 44% DO YOU HAVE AIRTEL CONNECTION? YES NO
  11. 11. 48% 8% 16% 28% HOW HAS REBRANDING OF AIRTEL BENEFITED YOU? NETWORK TALK TIME VALUE ADDED SERVICES CUSTOMER CARE
  12. 12. 56% 44% DOE S THE NEW LOGO FEELS GOOD ? YES NO
  13. 13. 52% 48% ARE YOU SATISFIED WITH AIRTEL? YES NO
  14. 14. THANK YOU ALL FOR PATIENCE LISTENING
  • ShivaniTyagi26

    Jul. 29, 2016

Eplains the Reasons for Rebranding of Airtel , old mba presentation may be of use to anyone of you Guy.

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