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Midterm review


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Midterm review

  1. 1. Powerpoint Jeopardy Brands Travel Organization/ Change Advertising Money 10 10 10 10 10 20 20 20 20 20 30 30 30 30 30 40 40 40 40 40 50 50 50 50 50
  2. 2. If clients are not familiar with a brand, the company should work on raising ___________.
  3. 3. Using apple products in TV shows and movies is an example of ____________.
  4. 4. We use the present simple to: a)give factual information b)talk about ongoing situations c)talk about temporary situations d)link the past to the present
  5. 5. Which time expression use the present continuous? a) usually b) every day c) nowadays d) often
  6. 6. Describe and give examples of: a)brand image b)product launch c)market segment
  7. 7. USE BRITISH ENGLISH: After I arrived at the airport, I headed directly to the _______ by taxi on the _______. a) car park , public toilet b) downtown, freeway c) underground , subway d) city centre , motorway
  8. 8. A: We’ve chosen a creative team name. B: Really? What _____ (you / call) yourselves? (use the tense for what we intend to do or have already decided to do)
  9. 9. Fill in the blank with the correct tense (present continuous or present simple) 1. We _______ (stay) at the Hyatt for the sales conference. 2. What ______ (you + do) after the midterm? 3. The timetable says that the train ________ (depart) at 4:00 pm.
  10. 10. What are the four tenses we can use to talk about the future?
  11. 11. Call one of your team mates and rearrange your plans to study for the midterm.
  12. 12. A company which is at least half owned by another company is called a _____________.
  13. 13. Which of the following is NOT a method of creating a noun combination? a)one noun used as a verb b)phrases with of c)compound nouns forming 1 word d)‘s possessive
  14. 14. Which time expression uses present perfect? a) In 2003 b) Ever c) Last year d) Six months ago
  15. 15. Listen and complete the extract: The company was _______ in 1978. It’s organized into three ______. We have over 6,000 ________; we’ve got our _______ in Frankfurt and _______ in over 20 countries – we’re pretty big.
  16. 16. Role Play: You and a team mate are in a meeting. Make proposals, reject proposals, and clarify suggestions on the best method of studying for the midterm.
  17. 17. Which of the following are all NOT advertising media? a) free samples, Internet, slogan b) press, posters, public transport c) publicize, slogan, sponsor
  18. 18. We use a/an: a) to introduce new information b) when we think our listener will know what we are talking about c) for the names of most countries
  19. 19. Celebrity __________ is an expensive yet popular form of advertising at the moment.
  20. 20. Add the missing articles to the paragraph (5 points): Student studied hard for midterm by reviewing PowerPoint presentations and reading textbook from class. It was good strategy because university would not be happy if students failed.
  21. 21. Use the useful language for giving presentations to describe a viral marketing campaign for a hamburger franchise.
  22. 22. What is the difference between the selling price of a product and the cost of producing it called? a) recession b) investment c) share d) profit margin
  23. 23. Read out this number: 1,203,009.234
  24. 24. Sales have increased ______ $3,402,304 ____ $1,302,304,039.
  25. 25. Shout out 8 verbs of change we use to describe trends.
  26. 26. Create an explanation for this graph and be sure to use the ‘describing trends’ language from class.