Product Ideation Process for startups.

1. P E N C Y L
[ C O N N E C T . L E A R N . S H A R E ]
NOW
PRODUCT IDEATION PROCESS

2. U S E R S [ C O N N E C T . L E A R N . S H A R E ]
NOW
IDENTIFY TARGET USERS

3. E M P A T H Y M A P [ C O N N E C T . L E A R N . S H A R E ]
NOW
PAIN
THINK AND FEEL
GAIN
SAY AND DO
SEE HEAR
What Users

4. S C E N A R I O S [ C O N N E C T . L E A R N . S H A R E ]
NOW
IN WHAT CONTEXT USER
NEEDS THE FEATURES

5. C O M P E T I T I O N [ C O N N E C T . L E A R N . S H A R E ]
NOW
How SIMILAR. HOW DIFFERENT

6. W I R E F R A M E S [ C O N N E C T . L E A R N . S H A R E ]
NOW
WIRERAMES TO TEST
FLOW AND NAVIGATION
FOR THE SCENARIOS
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Password
Username
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About
Product
Contact

7. U S E R T E S T I N G [ C O N N E C T . L E A R N . S H A R E ]
NOW
GET USER FEEDBACK
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Password
Username
Forgot my password
Home
About
Product
Contact

8. V I S U A L D E S I G N [ C O N N E C T . L E A R N . S H A R E ]
NOW
VISUAL DESIGN
Menu Item 1
Menu Item 1
Menu Item 1
Menu Item 1
Menu Item 1

9. B U I L D M V P [ C O N N E C T . L E A R N . S H A R E ]
NOW
BUILD MVP