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Developing a Social Community Strategy

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This presentation is from the AAFKC Community Manager Wednesday Accelerations breakfast, December 2010.

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Developing a Social Community Strategy

  1. 1. Developing a Social Community Strategy<br />Presented by Patrick Padley<br />#AAFKC #wedacc<br />
  2. 2. Who is this guy?<br />Patrick Padley (@ppadley)<br />Social Influence Specialist (@nicholsonkovac)<br />Email: ppadley@nicholsonkovac.com<br />Blogs at: PatrickPadley.com and NicholsonKovac.com<br />#AAFKC<br />#wedacc<br />
  3. 3. Determineyour<br />social media needs<br />#AAFKC<br />#wedacc<br />
  4. 4. Define your<br />measurableobjective<br />#AAFKC<br />#wedacc<br />
  5. 5. Listen<br />to your target audience<br />#AAFKC<br />#wedacc<br />
  6. 6. Form your strategy<br />#AAFKC<br />#wedacc<br />
  7. 7. Content Development<br />Decide channels<br />Client/agency workflow<br />Develop key messages & content calendar<br />Launch (kick start with seeding or contest)<br />#AAFKC<br />#wedacc<br />
  8. 8. Engage in conversation<br />#AAFKC<br />#wedacc<br />
  9. 9. Integrate<br />with existing marketing<br />#AAFKC<br />#wedacc<br />
  10. 10. Create a crisis plan<br />#AAFKC<br />#wedacc<br />
  11. 11. Measureyour return<br />#AAFKC<br />#wedacc<br />
  12. 12. Test and refine<br />#AAFKC<br />#wedacc<br />
  13. 13. Check out our SM white paper: <br />NicholsonKovac.com/white-papers<br />Let’s connect on Twitter @ppadley<br />Thanks<br />#AAFKC<br />#wedacc<br />

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