1. CYBERTREKING.COM
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2. CYBERTREKING.COM
Paul Ormonde-James
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POWER OF DATA SCIENTISTS
• GAINING GREATER INSIGHTS INTO COMPLEX DATA
• ABILITY TO LEVERAGE SOPHISTICATED MATHEMATICAL TOOLS AND ALGORITHMS TO ANALYSE DATA
• ABILITY TO CREATE COMPLEX MODELS TO LOOK AT FACETS OF DATA
• ABILITY TO CORRELATE AND PREDICT BASED ON COMPLEX ALGORITHMS
• …..ABILITY TO COMMUNICATE?

3. CYBERTREKING.COM
Paul Ormonde-James
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WHAT COULD BE THE DOWN SIDE?
• UNDERSTANDING THE FINDINGS FROM THE DATA SCIENTIST HYPOTHESIS AND RECOMMENDATIONS
• TRUSTING THE RECOMMENDATIONS AND FINDINGS
• GETTING TO THE OUTPUT AND ACTION REQUIRED WITHOUT BEING A DATA SCIENTIST
• CONVEYING SOMETIMES COMPLEX CONCEPTS SIMPLY TO A VARYING AUDIENCE
• GAINING CREDIBILITY VIA SIMPLICITY
• TRUSTING "THE BLACK BOX" – TRUST ME I'M A DATA SCIENTIST!

4. CYBERTREKING.COM
Paul Ormonde-James
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THE INTUITIVE VISUALISATION
• DATA STORY TELLING – USING THE POWER OF NARRATIVE TO COMMUNICATE FINDINGS IN A WAY THAT RESONATES
WITH STAKEHOLDERS
• DELIVERING A STORY THAT CONNECTS THE DOTS – SOMETIMES DS JUMP STEPS!
• GUIDES THE VIEWER THROUGH THE PROCESS OF FORMULATING A QUESTION AND LEADS AUDIENCE TOWARDS THE
DESIRED CONCLUSION – VIA DATA.
• PRODUCING GUIDED NARRATIVE WITH PICTURES AND WORDS, THOUGHTS AND CONCEPTS TO CONCLUSIONS AND
RECOMMENDATIONS.

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Paul Ormonde-James
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FIRST STEP – A GOOD STORY
• WHAT IS THE QUESTION YOU ARE TRYING TO SOLVE? DOES EVERYONE AGREE?
• EXPRESS IT SIMPLY IN STAKEHOLDER TERMS – LEAVE OUT THE COMPLEX ANALYTICS TERMINOLOGY
• REMOVE ANY ITEMS THAT DOES NOT SPECIFICALLY RELATE TO THE ISSUE – STAY ON TRACK
• REMEMBER THE TOAST MASTERS APPROACH
• SET THE SCENE
• RISING ACTION
• CLIMAX
• FALLING ACTION
• COMPELLING CONCLUSION

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Paul Ormonde-James
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WHAT CONTENT IS NEEDED?
• SETTING THE SCENE
• THE REAL ISSUE BEING CONSIDERED, WHY?
• RISING ACTION
• BUILDING UP THE QUESTIONS AND THE ACTUAL DATA REQUIRED – THE INVESTIGATION FOLLOWING THE CLUES
• WHAT IS HAPPENING, TO WHOM?, WHERE , WHEN,, HOW
• CLIMAX
• THE PIVOTAL DISCOVERY – THE AH AH MOMENT, THE LIGHT BULB SWITCHING ON!
• THE CLUES COME TOGETHER TO REVEAL THE ANSWERFALLING ACTION
• THE ULTIMATE SOLUTION AND ALTERNATIVES
• CONCLUSION
• THE RECOMMENDATION

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Paul Ormonde-James
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MAKE IT PERSONAL AND GIVE IT LIFE
• TRY TO TELL THE STORY THROUGH THE EYES OF SOMEONE – A CUSTOMER, A VENDOR, A ACTUAL GROUP
• POINT OUT THE MOTIVATIONS OF THE CHARACTER TO BRING IT TO LIFE
• SHOW SUGGESTED ACTION THE COMPANY MAY TAKE IN THE SCENARIO
• MAKE THE AUDIENCE IMAGE THEMSELVES IN THE ROLE

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Paul Ormonde-James
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TECHNIQUES OF STORY TELLING
• A PRIME EXAMPLE IS IN AGILE MANAGEMENT IN STORY BOARDS – SHOW THE JOURNEY
• BUILD THE RIGHT VISUALISATION – PICTURES TELL A 1000 WORDS
• VISUALISATIONSMUST HAVE STRONG DATA TO SUPPORT
• THE BEST VISUALISATIONS ARE THE SIMPLE ONES THAT THE STAKEHOLDER WILL ASSOCIATE WITH
• KEEP IT SIMPLE STUPID
• EMPATHY – THINK LIKE THE STAKEHOLDER

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Paul Ormonde-James
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DIFFERENCES SUPPORT CONCEPTS
• USE OF BAR CHARTS, PIE CHARTS, LINE GRAPHS, LOCATION MAPS, DIFFERENCE CHARTS ETC
• ASSURE THE VISUALISATION IS NOT AMBIGUOUS AND IS OBVIOUS – TO ALL
• NO GRAPHIC TRICKS – LIES , DAM LIES, & STATISTICS

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Paul Ormonde-James
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THE PRESENTATION
• AGAIN THE TOAST MASTERS SKILLS
• VERY TONE FOR EMPHASIS
• VERBAL AND NON VERBAL QUEUES
• EXPRESSION TO BRING THE AUDIENCE ALONG
• SPEAK WITH CONVICTION

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Paul Ormonde-James
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OBJECTIVE OF OUR ANALYSIS
• TO USE DATA AS THE TOOL TO SHOW INSIGHTS THAT PEOPLE HAVE NOT SEEN BEFORE
• TO ADD VALUE THROUGH OUR SKILLS IN OBSERVATION, CURIOSITY, UNDERSTANDING, DATA
MANIPULATION AND "JOINING THE DOTS"
• TO BOLDLY GO WHERE NO ONE HAS GONE BEFORE – BIT TREKY !

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Paul Ormonde-James
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USES
• STORY TELLING IS NOT JUST FOR ANALYTICS
• APPLICATIONS I HAVE USED THIS TECHNIQUE
• DATA GOVERNANCE
• ADVANCED PREDICTIONS
• COMPETITIVE INTELLIGENCE
• SCENARIO ANALYSIS
• RISK ANALYSIS
• SITUATION ANALYSIS

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Paul Ormonde-James
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CONCLUSIONS
• ANALYTICS IS MORE THAN NUMBERS
• ANALYTIC & DATA LEADERS MUST COMMUNICATE BY TELLING STORIES
• STORIES HAVE BEEN THE ESSENCE OF KNOWLEDGE TRANSFER FOR TIME IMMEMORIAL
• STORIES IGNITE THE IMAGINATION AND CONVEY THE KNOWLEDGE GAINED TO ALL
• BECOME A STORY TELLER AND FLOURISH IN THE WORLD OF DATA
Paul Ormonde-James
https://www.linkedin.com/in/ormondejames