The document discusses the importance of analytics and data in navigating an increasingly competitive business environment. It emphasizes that analytics requires considering people, customers, and performance. Additionally, it stresses the value of business intelligence in understanding what has happened, what is happening, and what could happen in the future to guide business decisions. Finally, it highlights the importance of communication and gaining senior support for analytics initiatives to be successful.

1. By Paul Ormonde-James
HR Metrics Summit 2013
Fortifying business decisions with definitive data
26 - 28 AUGUST 2013
Stamford Plaza
MELBOURNE

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It’s WAR
out there

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New Entrants
Substitutes
•Supply Analytics
•Provider Mgt
•Procurement
Competitive Intelligence
Business Intelligence
Competitor
Industry
Our Company
Knowledge Mgt
•CRM Analytics
•Single View
•Customer
•Channel Analysis
Suppliers
•Vendors
•Institutions
•Providers
•etc
Customers
•Memberships
•Members
•Future
members
Competitor
Competitor
NATIONAL
GLOBALLY
Competitor
Competitor
Competitor
Competition

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I’m an
individual
I’m an
individual
I’m an
individual
I’m an
individualI’m an
individual
I’m not
Finding
profitable
customers

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The World Bank
Head of Global Business Intelligence, The World
Bank
Washington DC
USA
• Manage modeling & analysis teams for global
impacts on banking sectors
• Managed global teams collecting data from
182 countries
• Managed predictive analysis teams on
portfolio risks & cash flows
• Built & managed Global teams for end to end
data control & analysis

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We live in a
digital world

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Social Media….
BIG
Data

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Finding the
right customer
data is like
Looking for a
needle in a hay
stack

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Performance

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PEOPLE
CUSTOMER
PERFORMANCE
Analytics is
the triad

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A fool with
a tool
Is still a
fool….

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Processes
give
understanding
of roles and
accountability

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What you
don’t
measure…
Does not
happen

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The
greatest
impact to
P&L is
People

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Business Intelligence deliverables 3 “sights”
What is
Happening
What has
Happened
What might
Happen
Current
Time
1 month 3 month 6 month 12 month
Future
Time
Past
Time 1 month2 month3 month
Decision Point
Looking Forward (Forecasting)
-Proactive
-Considering Issues before they impact
- Manoeuvre before impact
-Time to make more accurate decisions
-Reactive
-Short time to consider decisions
- “Fire Fighting” approach
-Market Follower
Looking Backward
Month
End
Data finalised Compile data Report generation Results analysis
1 week 2 week 3 week 4 week
Manual Processing Delays
Hindsight
Insight
Foresight
The “sights” or I’s (eyes) of BI
(business Intelligence) which
adds value to corporations,
through understanding what
happened, what is happening
and what could happen. This
will take cultural changes

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Predictive
analytics
Guiding the
way

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Analytics is like
algebra it is not
simple
numbers
1a+1b=2c

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HR can make
the difference
Through
PEOPLE

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The Analytics 4 P’s
• Purpose
•Personality
•Performance
• Patronage
4P’s
PEOPLE
For analytics, we have our own 4P’s that
give us levers to manipulate delivery. By
addressing these levers analysts and
analytics can become a welcomed
strategic and tactical tool

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Technical skills
only a part of the
need, must have
people who can
utilize both sides
of the brain

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Data quality
the key to
good
decisions

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ExtrovertIntrovert
Creative
Detailed
Forensic Auditing
Marketing
Performance
in
personality

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Without senior
support your
journey is very
difficult..determin
ation only gets
you so far

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Communications
Critical in
analytics

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AnerdLYTICS
The human
face of
numbers and
analysis

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Convert
aNERDlytics to
ANNA lytics
Ana

27. By Paul Ormonde-James
Twitter: pormondejames
HR Metrics Summit 2013
Fortifying business decisions with definitive data
26 - 28 AUGUST 2013
Stamford Plaza
MELBOURNE