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COST COMPETITIVENESS – ROLE OF 
COST & MANAGEMENT ACCOUNTANTS 
SOFTWARE INDUSTRY PERSPECTIVE
IT INDUSTRY IN 2012 
 The revenue from IT-BPO industry accounted for 7.5% 
of our GDP in 2012. 
 According to NASSCOM, the sector aggregated 
revenues of US$100 billion ( export = US $69.1 billion 
and domestic revenue =US $31.7 billion ). 
 The 4 big IT service providers are Tata Consultancy 
Services, Infosys, Wipro and HCL with revenue of $30 
billion in 2012.
TREMENDOUS SOFTWARE EXPORT 
GROWTH IN 2011-12 :
IT INDUSTRY EXPERIENCES RECESSIONS 
 Global markets shrunk and Software exports 
reduced. 
 Significant drop in clients additions. 
 Clients started negotiating in lower rates with the 
suppliers – budget squeezed. 
 Wage rates rose 10-15% due to skill shortage. 
 Faced difficulty in sustaining with up going prices
NEED OF THE INDUSTRY : 
 In such situation : 
 The role of Cost and Management Accountant 
(CMA) becomes important : 
To suggest the vendor management to improve 
efficiencies and economies with existing 
infrastructure and human capital. 
 Cost competitiveness
COST COMPETITIVENESS 
 The ability of a business to compete with others on the 
basis of its cost of production is COST 
COMPETITIVENESS. 
 When a business able of produce goods or services on 
low cost as compared to its competitors it has 
competitive advantage over the others. 
COST MANAGEMENT 
 Cost management is the process of planning and 
controlling the budget of a business. 
 It helps to predict impending expenditures to help 
reduce the chance of going over budget.
FIXED BID & TIME AND MATERIAL BID 
 In IT industry, vendor takes up new assignment either as 
1. FIXED BID PROJECT 
 Money flows only when project is completed with promised quality. 
 Used when there are well defined requirements and schedules. 
 Span – Few days to months 
2. TIME & MATERIAL BID 
 Funding project till completion – staff & resources 
 Needs keep varying in all stages (Architecture, Analysis, Design) 
 Span – few months to years 
-
ROLE OF CMAS IN IT/BPO SECTOR : 
 A CMA with good knowledge can estimate and cost 
the project well in scientific manner. 
 A CMA can make efficient use of the human capital 
and assets involved in the project. 
 A CMA can do internal costing per resource after 
analyzing the current market. 
 A CMA can help in proper planning and execution. 
The faster the execution, the more the margins.
CONCLUSION 
 In days of crisis, even the IT Industry is in need of 
Cost and Management Accountants (CMAs) to help 
them to survive and sustain. 
 Competitiveness is not an external but internal 
factor which decides ‘Survival of the fittest’. 
 These decisions related to costing cannot be made 
by the team of technical leaders or managers. It 
needs the art of costing and understanding of 
market dynamics.
Cost competitiveness – role of cmas

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Cost competitiveness – role of cmas

  • 1. COST COMPETITIVENESS – ROLE OF COST & MANAGEMENT ACCOUNTANTS SOFTWARE INDUSTRY PERSPECTIVE
  • 2. IT INDUSTRY IN 2012  The revenue from IT-BPO industry accounted for 7.5% of our GDP in 2012.  According to NASSCOM, the sector aggregated revenues of US$100 billion ( export = US $69.1 billion and domestic revenue =US $31.7 billion ).  The 4 big IT service providers are Tata Consultancy Services, Infosys, Wipro and HCL with revenue of $30 billion in 2012.
  • 3. TREMENDOUS SOFTWARE EXPORT GROWTH IN 2011-12 :
  • 4. IT INDUSTRY EXPERIENCES RECESSIONS  Global markets shrunk and Software exports reduced.  Significant drop in clients additions.  Clients started negotiating in lower rates with the suppliers – budget squeezed.  Wage rates rose 10-15% due to skill shortage.  Faced difficulty in sustaining with up going prices
  • 5. NEED OF THE INDUSTRY :  In such situation :  The role of Cost and Management Accountant (CMA) becomes important : To suggest the vendor management to improve efficiencies and economies with existing infrastructure and human capital.  Cost competitiveness
  • 6. COST COMPETITIVENESS  The ability of a business to compete with others on the basis of its cost of production is COST COMPETITIVENESS.  When a business able of produce goods or services on low cost as compared to its competitors it has competitive advantage over the others. COST MANAGEMENT  Cost management is the process of planning and controlling the budget of a business.  It helps to predict impending expenditures to help reduce the chance of going over budget.
  • 7. FIXED BID & TIME AND MATERIAL BID  In IT industry, vendor takes up new assignment either as 1. FIXED BID PROJECT  Money flows only when project is completed with promised quality.  Used when there are well defined requirements and schedules.  Span – Few days to months 2. TIME & MATERIAL BID  Funding project till completion – staff & resources  Needs keep varying in all stages (Architecture, Analysis, Design)  Span – few months to years -
  • 8. ROLE OF CMAS IN IT/BPO SECTOR :  A CMA with good knowledge can estimate and cost the project well in scientific manner.  A CMA can make efficient use of the human capital and assets involved in the project.  A CMA can do internal costing per resource after analyzing the current market.  A CMA can help in proper planning and execution. The faster the execution, the more the margins.
  • 9. CONCLUSION  In days of crisis, even the IT Industry is in need of Cost and Management Accountants (CMAs) to help them to survive and sustain.  Competitiveness is not an external but internal factor which decides ‘Survival of the fittest’.  These decisions related to costing cannot be made by the team of technical leaders or managers. It needs the art of costing and understanding of market dynamics.