Entrepreneurship

1. Your Day Starts
Here
By:

2.  I will be located in a New York City on 42nd street, It’s usually
very cold there and it’s a massive city so I could sell a lot and
get my brand out there.
Store Layout
This would be my floor plan because it is easily accessible and
there is plenty of space for people to hangout and talk and have a
nice cup or coffee to get their day started
Factors
The main factors of why I chose New York is because the
population is about 8.5 million so that’s obviously a ton of people
and a great opportunity to expose my company.
Staffing
 My staff will be very friendly and helpful to customers
 We will recognize everyday customers and learn their orders to
give them a better experience
 My staff will be very well trained in what they need to do and
how to make the World’s Best Cup of Coffee

4. DEMOGRAPHICS
(RACE) White
African
American
Asian
Chinese
Other
27%
25%
28%
20%
Demographics
(Age)
0-19
20-34
35-54
55+
Psychographics
More recently, mobile startup
MassiveHealth found that New
Yorkers drink 6.7 times the
amount of coffee consumed by
the average denizen of any
other US city.
Competition
Biggest competition would
be Black Fox Coffee Co.
because they are very
known and have new coffee
choices each day and have
very good ratings.

5. This is what my coffee will sell and at what prices
we will sell at

6. 0
10
20
30
40
50
60
70
80
90
Day 1 Day 4 Day 10 Day 12
Chart Title
Temperature Price Cups Sold
• As you can see, as the
temperature increased
the number of cups I
sold decreased due to
people not so
interested in buying
coffee.
• As the temperature
decreased, my price
increased a significant
amount and I was also
able to raise my prices
on those days which
increased profits
tremendously.
• On the coldest day I
sold the most cups at a
fairly high price so
temperature has a lot
to do with sales and
pricing.

7.  This is where my location will be, 42nd Street
in New York.
 This is a prime spot because of how many
people walk up and down the street every
day.
 It’ll also be very good for tourists because
they always want to spend money and coffee
would be perfect for this very cold city.

8. • The biggest promotion is going to be with social
media.
• We could have deal days where if you post on a
social media site and tag us with your drink you
can get 25% off your next drink.
• That will get us more exposure and let others see
who we are.
• We could also have live local band play
sometimes just to bring more people in to have a
good time.
• Instagram and Twitter will be our main sources
of social media for people to use.
@best_cup_of_coffee
@best_cup_of_coffee

9. As you can see, I had 3 days with just
under $700 dollars but then I finally
figured out what I needed and a good
recipe so then on the 4th one I made
about $850

10. • This is when i finally
found a decent price for
my coffee and started
making decent money
• This man’s comment
showed me that the price
was good and I didn’t
need to raise or lower it
from where it was for
that day

12.  $3,563.45
 When it was colder outside I would buy ingredients and raise the price because
more people are likely to want coffee when it’s cold, my strat was to raise the
prices little by little everyday but raise it more when it was very cold
 The customers helped me get a good set price for the day and also figure out if I
needed less or more sugar, milk, etc.
 My biggest slump was on the last day, I think this happed because I would get to
confident and raised my prices too high so not many people bought my coffee
 I tried to get the perfect amount and usually my milk wasn’t enough or it was too
much, but if I could get around the perfect amount then I usually made more
profits

13. Strengths
 Made really good profits and found a
perfect recipe for the coffee after a
few days and using trial and error
Weaknesses
 My end of the day revenue wasn’t
consistent so I had some good days
and also bad days
 Was hard to get a good starting
recipe to get started making good
starting money
Opportunities
• Had the best opportunity on the
coldest days because I had the
best chance of making the most
sales
Threats
• Biggest threat was the
temperature and on the hottest
days I wouldn’t sell as much
coffee

14. 42nd Street, New York City
Highest profit – Day 3 ($819.75)
Once your try my coffee you won’t
want any other brand of coffee again
World’s Best Cup of Coffee
Your Day Starts Here