PM Interviews - How would you improve the grocery store experience?
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A lightning talk for the Product / Venture Salon group by peter knudson
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PM Interviews - How would you improve the grocery store experience?
- 1. What do a grocery store and astrology have in common? @peteknudson
- 2. Peter Knudson Lead Product Manager - Unity Previously: Activision, Zynga, Wizards of the Coast
- 3. How I evaluate PM candidates.
- 4. 4 How would you improve the grocery store experience? I know! More carts!
- 5. 5 Everyone knows it Familiar inconveniences Hard to rehearse Touches Product Management concepts Why ask this?
- 6. How?
- 8. North star framework Building alignment on high level vision of success first Evaluate problems, personas, and pain points
- 9. Where does my product want to be? How do I know I am getting there?
- 10. Alignment! “Let’s take a step back…”
- 11. North Star Strategic Themes Personas Pain Points Solution
- 12. The solution doesn’t matter! If you solved your pain point for the target persona, and a consistent measure of success, who cares the solution?
- 14. North Star 14 — Safeway aims to be the most convenient & comprehensive grocery store for the average consumer — Time to complete a trip I am looking for: Demonstrating thinking about the bigger picture & defining success first
- 15. Strategic Themes 15 — Selection — Layout — Parking — Lines I am looking for Domain knowledge and thinking strategically before we dive further...
- 16. Personas 16 — Weekly couple shopping — Daily dinner drop in — Monthly family How are they currently served? Relative to our Time to Complete Reach? Impact? Switching cost? Framework!
- 17. Pain Points 17 — What is the user journey for the Weekly Shopper? — What are pain points at each of the steps. — Prioritize! I am looking for: User empathy, considering all options then deciding which one is most impactful
- 18. Solution 18 — What does MVP look like? — How do you think about the product stack? — What does roll out look like? — Other metrics?
- 19. 19 We are building [Solution], for the [Persona], to solve [Pain Points] of, and expecting increase [North Star Metric], that's important because of [Vision].
- 20. 20 We are building Tablet Enabled carts, for the Weekly Shopper persona, to solve pain points of forgotten grocery lists, and expecting time to complete to improve, because we are aiming to be the most convenient grocery chain.