1. Creating National Presence and
Local Value: Perspectives for the
Cooperatives COP
Phil Kenkel and Jim Trapp, Oklahoma State
University, R.J. Gray, Land o Lakes, Greg
McKee, North Dakota State

2. Challenges for Traditional
Extension Programming
 Declining resources
 Declining clientele base
 Competing information sources
 Increased sophistication and
specialization of users

3. Strengths of eXtension
 Links national experts with
stakeholders
 Best of the best peer reviewed
information
 Seamless delivery across state lines
 Reaches new users
◦ Majority reach eXtension through search
engines
◦ Most are not familiar with cooperative
extension

4. Challenges to Developing and
Maintaining a COP
 Requires significant time and effort to
develop content and administer COP
 Content suppliers and their supporting
institutions are driven by stakeholder
relationships at the state level
 Difficult to document state level
impacts
 National recognition is less valued in
extension relative to research

5. Successful Strategies to Create
State and Local Value
 Multi-state research projects
 National webinars
 Industry partnerships
 Accommodating specialized content
which is more in tune with state needs

6. Cooperative Industry Perspective
R.J. Gray, Land o Lakes

7. Extension Administration View
Jim Trapp, Oklahoma State
University