Projects worked (client, project title, project overview) in the order of the company where I was employed (or contracting for).

1. PARTHY “P. J.” WALKER pj@parthywalker.com
678.524.7094
Linkedin.com/in/walkerpj
@pjatlanta
1
Program Highlights - Accomplishments by Company
Cognizant Business Consulting
Client /Account Project Highlights
 Enterprise Content
Management Business
Strategy
Subject Matter Expert leading business and technical strategy
and support case for cross-organizational use of digital
marketing and product information content.
 Digital Analytics Platform
Development and Reporting
Led Sr. level digital management team to create Omniture
tagging and mapping for optional performance in re-designed
delta.com and delta mobile application reporting.
 Reservations Systems
Workflow and Architecture
Led deal development and acted as reservations subject
matter expert and engagement leader for Sr. level workflow
and user experience consultants.
MELT, LLC
Client /Account Project Highlights
 Coke Zero Social Media
Program @ 2011 NCAA Men’s
Final Four
Created and delivered Coke Zero Twitter Jockey program
Developed Social Media Communications Plan & Content for
Coke Zero and related partners (performers, show hosts,
coaches & additional Coke agencies)
 Full Throttle Social Media
Strategy & Campaign
 Full Throttle /ARMY / NHRA
Dragster Design Contest
Developed and delivered 2011 Social Media strategy across
Twitter, YouTube & web site
Moxie Interactive
Client / Account Project Highlights
 Social Media Programs Executed Facebook, Twitter and YouTube campaigns for
Sponsorship, Value, Media and Innovation segments
Directed implementation of custom RMUs in support of 4G
LTE launch in partnership with ad publisher resources
Managed 2010 Facebook and web site program “24 Days of
Seasonal Surprises” – custom application development &
agency deployment
 The Hockey Oracle
Executed NHL Hockey Oracle campaign on YouTube
Led program development, reviewed and approved content
Provided benchmark and online reporting matrices for both
Verizon Wireless & NHL
 Sideline Series Developed NFL Players “Outside the Lines” Facebook project
Designed technical solution for HD video delivery to custom
Facebook application
Provided program improvements and recommendations to
Verizon Wireless
Managed social monitoring with regular reporting and
recommendations to both Verizon Wireles, NFL and NFL
Players Association.

2. PARTHY “P. J.” WALKER pj@parthywalker.com
678.524.7094
Linkedin.com/in/walkerpj
@pjatlanta
2
Accenture Interactive
Client / Account Project Highlights
 Web Site Re-Design
 Hilton.com Web Updates
Led RFP response to winning a multi-year account valued at
$15M
Marketing Program lead with analysis resources (10) assigned
to global account; interfacing with 32 offshore resources
Developed strategic roadmap for future releases
Acted as subject matter expert for UX resources
 Search Analytics Strategy
 Intelligent Digital Platform
Application
Performed initial and post-development competitive analysis
Created internal buy-in strategy documentation for brand
managers
Budget: $15M
Satyam Computer Services (now Mahindra Satyam)
Client / Account Project Highlights
 Brazilian Tax Project
 Master Data Management
(MDM) Initiative
 Satyam PMO & Delivery
Center
Led implementation of BPM strategy in relation to data quality
control for Brazilian Tax Project
Prepared MDM and Cloud Computing one-pager for IT
Directors
Assembled and managed resources for MDM initiative
Managed Satyam PMO & Delivery Center in Bentonville, AR
IBM Interactive
Client / Account Project Highlights
 Grand Slam Tennis Real-Time
Web Broadcasts
Client Manager 1997 – 2001
Managed pre-event & onsite hospitality for IBM guests/clients
Led onsite client tours of back-of-house operations
Coordinator between Corporate Communications, USTA and
NBC Sports marketing team
Delivered via web, mobile and digital display platforms on
limited internal budgets
 Masters.com
 Grammy.com
Client Manager 1999 – 2001
Managed pre-event & onsite operations
Led onsite client tours of BOH operations
Coordinator between Corporate Communications, event public
relations and CBS Sports marketing team
 Superbowl.com Account Executive & Talent Coordinator 1997 – 1998
Event planner and production team coordinator
Coordinator between production staff, facility operations and
Corporate PR visitors / guests
Managed on-air talent logistics/requirements
 Digital Content Management &
Distribution
Assembled resources, led delivery efforts
Created case studies; contributed to white papers for IBM/NFL
joint marketing initiatives
 NBA All-Star Game
 NBA In-Store Kiosks &
NBA.com
Led development & delivery of Advanced Scout Locker Room
Digital Display
Facilitated initial strategy session & created roadmap,
assembled resources and led design through deployment of
web and kiosk

3. PARTHY “P. J.” WALKER pj@parthywalker.com
678.524.7094
Linkedin.com/in/walkerpj
@pjatlanta
3
IBM Interactive (continued)
Client / Account Project Highlights
 Global Digital Asset
Management (DAM) Project
Facilitated several requirement validation sessions
Led status reviews with client personnel; resolved issues
Phase 1 rollout ahead of project schedule
 Customer Experience
Company Store Redesign
Consulted on deployment of in-store demos
Facilitated client strategy sessions
Performed competitive gap analysis
 Store of the Future Managed and developed digital media content and delivery for
launch of Sprint Studio - a retail store & high-tech showcase
for the latest in retail design and digital signage technology
 Self-Service Kiosk Re-Design
 Multichannel
(Kiosk/Web/Mobile) Application
Development & Deployment
Led RFP efforts & assembled multichannel development team
Developed multichannel strategy documentation for delivery
across platforms
Managed team of 45 local and global resources
Grew project value from $2M - $7M over 4 years
 Macys.com Web Design
 Initial ecommerce Application
 Fed Ad Circular Content
Management Project
Led strategy development sessions
Managed creative, IA & technical resources
Tracked and resolved project milestone issues
Delivered executive-level presentations
Grew account from $2M to $9M over 6 years
 Digital Media Merchandising
Media Workflow Strategy
 Digital Media Merchandising
Ad Creation & Deployment
Conducted requirements validation sessions
Performed content gap analysis
Drafted digital media content strategy
Led content creation activities
Managed 3rd party multi-channel media distribution rollout
(Stratacache)
 Brand Strategy & Creation
 Web Site Design through
Deployment
Facilitated joint requirement sessions
Consulted on digital asset management interface for real
estate agent media content
Managed on- and offsite development teams
Co-developed usability research criteria w/IA lead