How to Advertise on Facebook - The following Facebook marketing tips will help you increase engagement with your Facebook marketing efforts.
Why advertise on Facebook
Finally count, greater than two billion people were using
Facebook. And individuals users are highly engaged using
the content published around the network: Greater than 800
million people like something on Facebook each day.
We’ll enter into the more knowledge about targeting
Facebook ads afterwards within this publish, until then bear
in mind that Facebook’s huge, global audience combined
having the ability to target your ad by census, location,
interests, and behaviors enables you to definitely connect to
the exact those who are probably to are interested your
Require more convincing? 95.8 percent of social media
marketers worldwide said Facebook provides the best ROI of
all social platforms.
Types of Facebook ads
Facebook offers 10 campaign objectives according
App installs: Encourage installations of your mobile or desktop app.
Brand awareness: Introduce your brand to a new audience.
Conversions: Get individuals to have a specific action in your website (like
sign up for your list or purchase your product).
Engagement: Expose a publish to some wide audience to improve the
amount of Likes, comments, shares, or photo views improve your quantity of
Page Likes promote a celebration.
Lead generation: Get new prospects into your sales funnel.
Reach: Expose your ad to as many folks inside your audience as you
Product catalog sales: Connect your Facebook ads for your product catalog
to exhibit people ads for that products they are likely to are interested
Store visits: Drive customers to brick-and-mortar stores.
Traffic: Drive traffic to a specific webpage.
Video views: Show your video to a large audience to increase brand
Facebook ads: Guidelines and Examples
Now you comprehend the various Facebook campaign
objectives, let’s explore the different Facebook advertising
Photo Facebook ads
•Facebook ad specs: One image plus text
•Campaign types: All except video views
•Facebook ad image sizes: 1200 x 628 pixels
•Text limit: 90 characters
•Headline text limit: 25 characters
Note: Since Facebook doesn’t want people’s newsfeeds to
contain text-heavy images screaming for attention, you have
to keep the text overlays to under 20 % of the image. (This
pertains to video thumbnails.) Actually, the less text there’s in
your image,the more widely it will be distributed. Use this
tool by Facebook to check if your images contain less than
20 percent text.
Simple photo ads don’t need to be boring. Dallas book shop
Nature Detectives used photos ads with clickbait-style
headlines to trick people into studying classic literature.
Facebook Carousel ads
Facebook ad specs: Up to 10 photos or videos plus text
Campaign types: All except post engagement and product
Facebook ad image sizes: 600 x 600 pixels
Text limit: 90 characters
Headline text limit: 40 characters (for images) or 25 characters
Maximum video length: Two minutes combined
The knitting and crochet supply site Kitterly uses Slide carousel
ads to retarget prospective customers with products they have
viewed around the Kitterly website, producing a 3.4 times return on
Facebook Collection ads
Facebook ad specs: A mobile-only ad format that
showcases multiple products or features
Campaign types: Conversions, traffic
Facebook ad image sizes: 1200 x 628 pixels
Facebook ad dimensions: Video aspect ratio of 16:9 (full
landscape) or 1:1 (square)
Headline text limit: 25 characters
Maximum video length: 120 minutes
When MeUndies launched a Collection ad, it increased its
conversion rate by 40 percent.
Facebook Canvas ads
•Facebook ad specs: An immersive ad format incorporating text, up to
20 photos, and video
•Campaign types: Brand awareness, conversions, engagement
•Facebook ad size: Full screen
•Facebook ad image sizes: 66 x 882 pixels (header); 1080 x 1920 pixels
•Text limit: 500-character text bock
The Montana Office of Tourism Development used Canvas to focus on
the region’s stunning scenery and ski destinations and increased their
click-through rate by 7.5 times.
Facebook Lead ads
•Facebook ad specs: A pre-filled lead form that makes it easy to
connect people with your business
•Campaign types: Lead generation
•Facebook ad image sizes: 1200 x 628 pixels
•Headline text limit: 45 characters
•Button text limit: 25 characters
Maserati USA used lead ads to gather 21,000 leads, leading to
sales of 127 vehicles.
How to advertise on Facebook: Placing your ad
Step 1: Choose your campaign objective
Choose your campaign objective in line with the most significant metrics for the business as well as your goals with this particular ad.
Bear in mind that for conversion-oriented objectives you are able to pay per action, however for exposure objectives you’ll pay for
Step 2: Target your audience
Remember: Effective targeting is essential to maximizing Return on
investment-and there isn’t any lack of methods to target your audience
on Facebook. Additionally to targeting by location, gender, an internet-
based behaviors, you are able to hone your audience in line with the
Connections: One can market to those who are either connected or
otherwise linked to your Facebook Page. If you wish to achieve a brand
new audience, under Detailed Targeting, choose select “Exclude
individuals who much like your Page.” If you wish to promote a deal or
cool product, select “People who choose your Facebook Page” to
achieve individuals who know your brand.
Custom Audiences: You are able to construct your own audience of
people that have previously interacted together with your business off or
on Facebook. Facebook includes a good step-by-step guide regarding
how to do that.
Lookalike Audiences: This enables you to target those who are much like your overall best audiences. Here’s how to create-up a Lookalike
While you help make your selections, keep close track of the meter around the right side from the page, which signifies the breadth of the
audience selection, and also the believed daily achieve chart.
Step 3: Set your budget and schedule
Next, you choose how much cash you need to invest in your Facebook ads. You may choose a regular or lifetime budget, then set the
beginning and finish dates if you wish to schedule your ad later on, or decide to put it live immediately.
Step 4: Create your Facebook ads
One choice is to advertise a current publish. Should you prefer rather to produce a new ad, first choose your ad format, then go into the text
and media components for the ad. Ensuring you comply with the Facebook ad image sizes pointed out above for every format.
Facebook advertising campaign ideas
Facebook advertising strategy 1: Collect an email
Unless of course you’re an advertising and marketing
magician, it’s pretty challenging individuals to purchase from
you the very first time you wave to these questions Facebook
For items that take more time to market, email is other people
you know. Facebook causes it to be really quite simple to
gather new email leads. With software for example
MailChimp, you are able to distribute automatic emails (say,
one email every couple of days). This can help you build trust
and introduce individuals to your brand before you decide to
pitch your products.
STEP 1: In Facebook Ads Manager, choose “Lead
Generation” as your campaign objective.
STEP 2: Whenever you make your lead form, choose fields
that align using the fields in your list. Make it simple: name,
surname, and current email address. Read More