HCJ Presentation

1. The Next Big Opportunity of the Decade

2. Our Vision
To bring health to the world’s largest and most
popular drink, Coffee.
Be recognized globally as:
®
The World’s Healthy Coffee Company
The World’s Healthy Coffee Company is a registered Trademark sof ASA Holdings, Inc. under license to Healthy Coffee Intl., Inc.
Statements on this PowerPoint have not been evaluated by the Food and Drug Administration. None of the products are
intended to diagnose, treat, cure or prevent any disease.

3. Our Mission
To provide the highest quality
Healthy Coffee® and wellness
products.
To provide an opportunity for
the average person to own a
coffee distribution of coffee
house business without the
big capital and overhead, and
market globally via the
internet.

4. Our Mission
Provide our
distributors with a
sense of “belonging”
by being able to own
stock in our public
company and know
they will be part of
the company’s
projected growth.

5. Our Mission
Build a legacy company that
holds integrity as its foundation,
because we believe that
“integrity is honoring your
word”, and make a difference in
the industry by offering a real
home to its distributors.
Build our shareholders’ value in
the company by maintaining
stability and improving financial
performance.

6. Our Mission
Give back to the community by helping
the orphans and poor children of the world.

7. ®
Healthy Coffee USA
Marketing arm of
Public Company
Healthy Coffee®
International, Inc.
Colorado since 2000
Nasdaq: HCEI.PK
www.HCEI.biz
Healthy Coffee is a registered Trademark of ASA Holdings, Inc. under license to Healthy Coffee Intl., Inc.

8. ®
Healthy Coffee
®
The World’s Healthy Coffee Company
Healthy Coffee, The World’s Healthy Coffee Company, Healthy Coffee Logo are
registered Trademarks of ASA Holdings, Inc. under license to Healthy Coffee Intl.,
Inc.

9. ®
Healthy Coffee USA
Tap Three Mega Billion Dollar industries:
Coffee
Wellness and
Energy Drink
markets.
Healthy Coffee is a registered Trademark of ASA Holdings, Inc. under license to Healthy Coffee Intl., Inc.

10. America Loves
COFFEE!
• 400 Million cups of coffee
per DAY
• One third of coffee grown
in the world.
• 1.87 cups per person over
age 10.
• $5 Billion in 2006.

11. The World Loves
COFFEE
• 548 Billion cups sold
worldwide in 2010.
• Second only to Oil
in total Dollars.
• $100 Billion industry.

12. Starbucks: Coffee is Big
Business
40 Million customers
every Week.
160 Million customers
every Month.
1% = 1.6 Million
Customers drinking
Starbucks is a registered trademark of
Starbucks Corp.
Healthy Coffee®
every Month!

13. Coffee Market: USA
Over 50% of Adult Americans
drink 3 to 4 cups of coffee
every day!
4 out of 5 drink coffee
regularly.
$5 Billion in 2006.

14. Science of Reishi
Reishi is the Japanese name for the red
mushroom, known as Ganoderma Lucidum.
Known as Lingzhi in China.
Traditional Chinese Medicine has used Reishi
for 4,000 years.
“Miraculous King of Herbs” in Asia.

15. Science of Reishi
Contains 200 nutrients:
Triterpenoids,
Polysaccharides and Organic
Germanium.
Powerful source of
antioxidants
Helps to balance and
strengthen the immune
system.
Helps to eliminate body
toxins.

16. Science of Reishi
Most highly respected herb
in China for 5,000 years.
Helps to normalise
imbalances within the body.
Helps increase resistance to
the harmful effects of
physical, chemical and
biological stress.

17. Science of Ginseng
Helps to reduce
fatigue and increase
stamina by helping
the formation of red
blood cells.
May help reduce cell
damage, thus helping
to counteract age
related changes

18. Ginseng and Reishi: Powerful Combination
Reishi and Ginseng makes the most Powerful
Healthy Coffee in the world.
Energi Chai: Only Healthy Milk Tea with Reishi
and Ginseng on the market.
Energi Blast: Only Healthy Energy drink with
Reishi and Ginseng on the market.

20. Products
 Blend
Healthy Coffee®
 Instant Gourmet Coffee Plus
Non Dairy Creamer and Natural
Cane Sugar
 With Reishi and Ginseng
Extract

21. Products
 Black
Healthy Coffee®
 Instant Gourmet Coffee
 With Reishi and Ginseng
Extract

22. Products
 Chai
Healthy Milk Tea
 Instant Gourmet Tea Plus
Non Dairy Creamer and Natural
Cane Sugar
 Only Milk Tea with Reishi
and Ginseng Extract

23. Products
 Blast
Healthy Energy Drink
 Instant Energy Drink
 Only Energy Drink with
Reishi and Ginseng
Extract

24. Big Investors in Direct Sales
Richard Branson Donald Trump Warren Buffet

25. 10 Ways to Create Serious Wealth
1 Retail Profit
2 Fast Start Bonus
3 Binary Team Bonus
4 Matching Bonus
5 Mercedes Car Bonus
6 Lifestyle Bonus
7 Rank Advancement Bonus
8 Mentoring Global Bonus Pool
9 Leadership Global Bonus Pool
10 Ambassador Global Bonus Pool
All references to income, implied or stated, through the Healthy Coffee Compensation Plan are for illustration purposes only. Healthy
Coffee does NOT guarantee any level of income or earnings to any distributor. Earnings from the Healthy Coffee Compensation Plan

26. Start Your Way to Earning What You’re Worth
GET STARTED!
STEP ONE: Registration to Healthy Coffee is FREE for 30 Days
STEP TWO: Register to our Healthy Coffee Back Office System- $29.95/Annually
Membership Benefits:
1. Enjoy our products at wholesale and participate in the income opportunity
2. World-class virtual-office system:
• Online global genealogy tracking and reporting
• Online autoship and shipping tracking system
• Online commission viewer
• Healthy Coffee debit card to facilitate easy commission payments to YOU ($14.95)
Or
MAXIMIZE THE BUSINESS OPPORTUNITY
WITH A PRODUCT PAK!!

27. GOOD PRODUCT PAK OPTIONS
Benefits:
1. Includes the Annual Back Office
BEST
2. FREE HC Debit Card
3. $199 in Healthy Coffee Product
4. Immediate Starter Pak Status & Get Paid
10% in Team Commissions Benefits:
5. Qualify for Starter Pak Fast Start Bonus 1. Includes the Annual Back Office
BETTER 2. FREE HC Debit Card
3. $999 in Healthy Coffee Product
Benefits: 4. Immediate Pro Pak Status & Get
1. Includes the Annual Back Office Paid 20% in Team Commissions
2. FREE HC Debit Card 5. Qualify for Pro Pak Fast Start
3. $499 of Healthy Coffee Product
4. Immediate Biz Pak Status & Get Paid
Bonus
15% in Team Commissions
5. Qualify for Biz Pak Fast Start Bonus

28. 1 Sell products at Retail, and your cost is Wholesale,
so you keep the profit !!!

29. 2 FAST START BONUSES
Your First 4-Weeks
35% Fast Start
Starter Pak:
$70 (60 PBV)
Biz Pak:
$175 (150 PBV)
Pro Pak:
$350 (300 PBV)
Must Qualify with Purchasing a Product Pak

30. 2 FAST START BONUSES
Earning Potential after
your First 4-Weeks
20% Fast Start
Starter Pak:
$40 (120 PBV)
Biz Pak:
$100 (300 PBV)
Pro Pak:
$200 (600 PBV)
Must be Active: with Personal Bonus Volume and/or Autoship

31. 2 Fast-Start Bonus Roll-up*
(Dynamic Compression):
100% of Fast Start Bonuses
are Paid out!
1. Don’t lose out – Start
with a Pro Pak Purchase
2. Potentially Get Paid on
New Distributor’s Product
Paks in your Team
* Illustration Based on First 4 Weeks.

32. 3 BINARY TEAM BONUS
Potentially Earn $20,000 per
Week!
1. Two Team Compensation
plan with NO regard to
levels!
2. Earn up to 20% on your
Pay Leg
Must be Active & Qualified (having enrolled 2 Active ID’s on the Left & Right Team)

33. 4 MATCHING BONUS
1. Earn up to 9 Generations of Check Matching
2. Dynamic Compression of Diamond Generations
Global
1-Star 2-Star 3-Star 4-Star 5-Star 6-Star Diamond
Generation Diamond
Diamond Diamond Diamond Diamond Diamond Diamond Ambassador
Ambassador
1 10 to 20% 10 to 20% 10 to 20% 10 to 20% 10 to 20% 10 to 20% 10 to 20% 10 to 20%
2 5% 5% 5% 5% 5% 5% 5%
3 10% 5% 5% 5% 5% 5% 5%
4 10% 5% 5% 5% 5% 5%
5 10% 5% 5% 5% 5%
6 10% 5% 5% 5%
7 10% 5% 5%
8 10% 5%
9 10%

34. 4 MATCHING BONUS

35. 5 MERCEDES CAR BONUS
ID’s must qualify at the specified ranks to be eligible for the Mercedes Car Bonus:
Bonus Requirement
$750 Paid-as rank of 4-Star Diamond for two consecutive months
$1,000 Paid-as rank of 5-Star Diamond for two consecutive months
$1,500 Paid-as rank of 6-Star Diamond for two consecutive months

36. 6 Lifestyle Bonus
DIAMOND AMBASSADOR: $3,000 / month

37. 6 Lifestyle Bonus
GLOBAL DIAMOND AMBASSADOR: $5,000 / month

38. Rank Advancement Bonus
7 IDs who qualify for 4-Star Diamond and above are
eligible for the One-Time Rank Advancement Bonus:
4-STAR DIAMOND: $ 10,000
5-STAR DIAMOND: $ 25,000
6-STAR DIAMOND: $ 50,000
Diamond Ambassador
$100,000
Global Diamond Ambassador
$200,000

39. 8 Mentoring Global Bonus Pool: 1%
IDs with a paid-as rank of 1-Star Diamond, 2-Star Diamond and 3-Star
Diamond earn shares for each enroller tree leg with a paid-as rank of
Diamond and above. *
9 Leadership Global Bonus Pool: 1%
IDs with a paid-as rank of 4-Star Diamond, 5-Star Diamond and 6-
Star Diamond earn shares for each enroller tree leg with a paid-as
rank of Diamond and above. *
10 Ambassador Global Bonus Pool: 1%
IDs with a paid-as rank of Diamond Ambassador and Global
Diamond Ambassador earn shares for each enroller tree leg with
a paid-as rank of Diamond and above. *
*Bonuses paid on a pro-rata basis from bonus pools totaling 1% of the Company’s Global BV.

40. How to Get Started
in
3 Simple Steps:
1. Purchase a Product Pack and Set-up Autoship.
2. Share the Product and the Opportunity.
3. Teach your TEAM to do the same thing !

41. POWER START YOUR
BUSINESS, EARN UP TO:
RVP PAK: $500
PRO PAK: $350
BIZ PAK: $175
STARTER PAK: $70
• Maintain an Active Status with an Autoship Order
PLUS…
**WIN AN RVP PAK!!!
**Rules:
1. Winners are determined based on the enroller with the most points in a calendar month. One Winner per month.
2. Points will be assigned to Product Paks purchased by New Enrollees (as follows)
Enroll an ID who purchases a Product Pak and receive:
a. 4 – Points for a Pro Pak or RVP Pak order
b. 2 – Points for a Biz Pak order
c. 1 – Point for a Starter Pak order
3. Minimum of 10 Points required to issue prize. RVP Pak is not commissionable.