The group whose turnover has been increasing around 4% from September to November is making one third of its sales thanks to pool equipment.

1. Strong profits growth for Desjoyaux Pools
The group whose turnover has been increasing around 4% from
September to November is making one third of its sales thanks to pool
equipment.
Desjoyaux Pools has established in Ivory Coast and New Caledonia in 2016
Desjoyaux Pools’ net income increased by 82% during the last financial year, closed on
August 31st
. At €4.8 million, it represents 5.8% of the turnover which rose at €82.8 million
(+16%). It must be noticed that its approach as a pool equipment manufacturer has led to the
fact that today one third of sales comes from equipment (chemicals for pool maintenance,
robotic pool cleaner, heat pump, shelter and cover). “We are performing well within a
recovering context for this sector in France but we are regaining market shares” says Zakaria
Chouchou, Chief Financial Officer. The most important increase still comes from export in
Europe (+27.2%) where the group operates via subsidiaries which are registering strong
growths for the activity, just like Germany (+46.8%), Italy (+31.8%) and to a lesser extent
Spain (+14.2%) which is starting to recover from the collapse of its housing market.
As for it, long-distance export is stagnating, more impacted by geopolitical context. In the
end, sales made out of France represent 35% of the sales carried out by the group based in
La Fouillouse. The company directors aim for these sales to reach half of the total in the
years to come. In order to do so, the union at the international level has been densified, with
a greater number of countries prospected. With hopes that this bears fruits, especially in a
country such as Brazil where Desjoyaux Pools should have four outlets by the end of 2017.

2. 7,868 pools equivalent 8x4 metres were sold during the last financial year. It is still very far
from the 14,000 units sold before the crisis. But since the production facility has been
upgraded and automated within the Loire department, it is able to double the current
production with low extra costs. Within this configuration, profits could increase a lot. Those
from last year will translate into a proposal for the payment of €0.51-dividend per share,
during the general meeting on February 3rd
.
Denis Meynard for L’ ESSOR DE LA LOIRE