3. What is DUB?
The term “DUB” is a street term for the number 20 or
“double-dime”, popularized through hip-hop music
and used to describe custom wheels over 20” in
diameter. We’ve helped to extend the meaning of
the word to describe an entire sub-culture of custom
car enthusiasts.
Who we are:
Media: The #1 Car Culture magazine in print, on the web, and
on mobile devices.
Marketing & Promotions: We are one of the hottest agencies
helping corporate America reach the youth and urban market.
Product Licensing & Brand Building: We have dozens of
licensed goods through big box retail and are constantly
developing new and exciting brands.
Events: We produce the largest automotive festival tour in the
U.S. and activate within 200+ other events each year.
4. 2010: DUB’s 10th Anniversary
An Amazing Year!
DUB + Monster Energy Debut the DUB Edition Monster Energy Drink.
DUB + Ford release the DUB Edition Ford Mustang V6 on sale in August 2010.
DUB + Ford Partnership has sprouted the debut of a special wide-body edition
Mustang for hip-hop star Nelly.
DUB Edition Accessories Debut in over 5000 Auto Zone and Pep Boys stores.
DUB Car Show & Concert Tour with a record breaking turnout of over 308k
attendees so far to the DUB Show Tour with 5 stops remaining.
DUB Partners with Tag Body Spray for a successful campaign bringing together
Ludacris, Carmelo Anthony, and Rob Dydrek.
DUB’s celebrity car builds reach new heights with vehicles made for Victoria &
David Beckham, Mariah Carey, Shaq, Tony Hawk, and Muhammad Ali.
DUB and it’s partners generated over 3 billion media impressions in 2009 - 2010!
5. DUB+ Ford announces an unprecedented partnership with DUB
FORD
The Product:
2011 DUB Edition
Ford Mustang V6
Available at all Ford
dealers nation-wide
starting August 2010
The Inspiration:
DUB Customized
2011 Wide-Body
Ford Mustang for Nelly
Ford chose DUB to
debut the car at the
2010 North American
Int’l Auto Show
6. DUB+ Monster chooses DUB as their urban market partner
MONSTER
DUB worked with Monster to develop
a special flavor and packaging
tailored for the multi-cultural market.
DUB Edition Monster Energy
DUB + Monster Nation-wide Sweepstakes & Point Of Sale Promotions
7. DUB
SHOW
TOUR
12 City U.S. Tour
Total attendance for the 2007 - 2009 Tour: 600,000+
Total attendance for 2010 so far: 308,000
Scenes from the 2010 DUB Show Tour: Anaheim, CA : Over 28,000 Attendees (18-34 Hispanic & Multicultural)
8. DUB has customized over 250+ vehicles for A-list
celebrities since 2000 CELEBRITIES
In 2010: Custom Porsche
for Mariah Carey
In 2009: DUB + Tag Body Spray integration with In 2009: Custom vehicles In 2010: Muhammad Ali
Ludacris, Carmello Anthony, and Rob Dydrek for David Beckham Cover & Car Integration
9. QUICK
FACTS
DUB has built great relationships with: key radio stations, Dj's, athletes, musicians, actors,
and A-list celebrities, which naturally endorse and promote our products.
DUB builds and customizes celebrity and corporate promotional vehicles in-house.
We have more than 50 licensed products currently in the marketplace.
The DUB edition video game, Midnight Club 3: DUB Edition, sold more than 8 million units.
One of the only brands to be licensed by Chrysler and Dodge to do limited production
branded vehicles (DUB Edition).
GM license for car accessories.
DUB + Pepsi: DUB Edition logo on 1.4 billion bottles of Pepsi as a part of the Free Ride
Sweepstakes (Second largest sweeps in Pepsi history!)
10. LICENSED
PRODUCTS
- DUB Audio (sold in Walmart & other retailers)
- DUB City Die-cast Toys!(sold in Walmart & other retailers)
- DUB Edition Chrysler 300 Vehicles
- DUB Edition Dodge Charger Vehicles
- DUB Edition Automotive Accessories DUB City Toys 2001 - 2010
- DUB Edition Auto Accessories (AutoZone & Pep Boys)
- Midnight Club: DUB Edition Video Game by Rockstar Games
license: 8 million+ units sold
- TIS Die-cast Toys!(sold in Walmart)
- TIS Audio!(sold in Walmart)
- TIS Automotive Wheels & Accessories
- Dropstars Die-cast Toys!(sold in Walmart & other retailers)
- Dropstars Automotive Wheels New
DUB Toy
- D20 Luxury Wheel and Accessories Collection (GM license) Properties
- DUB Edition Monster Energy Drink (Worldwide distribution) for 2011+
11. SOCIAL
MEDIA & VIDEO
Over 100k Friends & Over 8 million combined views
Followers across all major to our videos since 2008
social media networks youtube.com/dub
12. WEB
PROPERTIES
Over 2 Million views across our websites per month
dubpages.com: social network | dubdaily.com: news blog | dubmag.net: magazine site | dubshowtour.com: tour site
13. HOW WE
STAY HOT
Music Video, TV, Film product integration
Celebrities endorse our products and brand in a natural way. DUB branding on hot cars placed in the highest profile
music videos, athlete endorsements, and lifestyle TV show appearances is how we communicate our relevancy.
On site at over 200+ Events each year
One of the most effective ways to reach our consumer is at the events they attend. Whether it’s our own Tour, or other
high profile events such as the X-Games, SuperBowl, NBA All-Star Week, Retail, Military bases, and more - we make an
effort to be everywhere so our brand stays top of mind.
Control of our own media channel, and cooperation with others
We publish our own print magazine, film our own videos, and publish our content in all forms of digital media. But it doesn’t
stop there, we distribute our content through other key sources in order to reach outside of our sphere of influence.
David Beckham Bernard Hopkins
DUB @ X Games Ciara + Ludacris Video
wearing DUB cap wearing DUB Tee
14. DUB Multiple shows on different networks.
TV
Featuring celebrity ride-alongs, custom
car builds, and car culture news.
15. CORPORATE
Over the past 10 years, we’ve worked with some of the
largest companies in the U.S.. Helping them communicate
with a hard to reach consumer.
PARTNERS
16. CHARITABLE We are just as passionate about building and
maintaining new business relationships as we are
PARTNERS
about helping those around us who need it most.
BIG BROTHERS AND BIG SISTERS OF AMERICA
TONY HAWK FOUNDATION
MAGIC JOHNSON FOUNDATION
CHILDREN’S MIRACLE NETWORK
INNER CITY GAMES
MAKE-A-WISH FOUNDATION
WOMEN OF WATTS
TAVIS SMILEY FOUNDATION
SURFRIDER FOUNDATION
CAPUCHIN SOUP KITCHEN
17. ... and much more to come!
Tel 626.336.3821 | President: myles@dubmagazine.com | VP Marketing: pierce@dubmagazine.com | dubmag.net
