Blogs, Wikis And Mashups - Oh, My!


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Using web-based tools to enhance collaboration.

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  • Welcome
  • - What do the buzzwords mean?
    - Do mashups have anything to do with potatoes?
    - I am going to answer all of those questions...
  • First we need to answer a more important question...
  • Why? Why should we care about these technologies? Aren’t these things just for people with too much free time on the Internet? Are they really important to the business?

    To answer these questions we need to look at the work of Alistair Cockburn.
  • Has a PhD in Methodology
    Worked for IBM and travelled all over the world watching people work
    Documented what worked and what didn’t
    Turned his findings into a doctoral thesis in methodologies
  • And apparently he has written a few books.

    Notice “Agile”, “Cooperative Game” and “Human-Powered Methodology”
  • In 2001 Alistair got together with several other software methodologists to discuss what was being referred to as “lightweight methods”. The result was the Agile Manifesto.
  • Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan
  • For example, Alistair mentioned in a recent interview that Crystal Clear was being used to build airports.
    Mary and Tom Poppendieck are now talking about the application of Lean Manufacturing to software development.
  • Project Management Declaration of Interdependence
  • Crystal Clear is part of the Crystal family of methodologies.
    All Crystal methodologies have three critical features...
  • “We can negotiate how frequent is frequent and how delivery is delivery.”
    The idea is that we show something at relatively short and regular intervals
  • Stopping once a month (or quarter) and reflecting on the process.
    Write down what we like and what we want to change
    Throw everything else out
    This is how the process evolves organically
  • Close communication is critical.
  • The relationship is nonlinear
  • When a team is doing Crystal they have conversations with...
    - the stakeholders (external) with releases and feedback
    - the team (internal) with reflective improvement and close communication
  • Switch gears and approach from a different angle.
  • Written by smart people who understand business in 2000
    It is a manifesto, meaning it is intentionally hostile to the status quo
    It would be a mistake to let the incendiary language obscure the truths within
  • Most of the content is available on the web site.
  • A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.
  • Not going to talk about all of them...only 6.
  • 1. Markets are conversations.

    Customers, competitors and suppliers are all talking to each other
  • 42. As with networked markets, people are also talking to each other directly inside the company—and not just about rules and regulations, boardroom directives, bottom lines.
  • 44. Companies typically install intranets top-down to distribute HR policies and other corporate information that workers are doing their best to ignore.

    “Intranet” is archaic but useful as it hints at internal networks as a microcosm of the Internet
  • 45. Intranets naturally tend to route around boredom. The best are built bottom-up by engaged individuals cooperating to construct something far more valuable: an intranetworked corporate conversation.
  • 46. A healthy intranet organizes workers in many meanings of the word. Its effect is more radical than the agenda of any union.

    The intranet is the spec of sand around which a pearl can form
  • 41. Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce.
  • Recap - Common themes: communication, participation, community, conversation
    The Internet changed the rules by changing what is possible
    Competitors, suppliers, customers and employees are all a part of the conversation
    Imposed hierarchy and “security” policies are impediments to communication
  • Blogs, Wikis And Mashups - Oh, My!

    1. 1. Blogs, Wikis and Mashups Oh My! Community and Participation on the Web 2.0
    2. 2. What Does It All Mean?
    3. 3. Later
    4. 4. First...
    5. 5. Why?
    6. 6. Alistair Cockburn
    7. 7.
    8. 8. Methodologist
    9. 9. The Agile Manifesto
    10. 10.
    11. 11. People Over Process
    12. 12. Initially Software Oriented...
    13. 13. But Broadly Applicable
    14. 14.
    15. 15. Crystal Family of Methodologies
    16. 16. Frequent Delivery
    17. 17. Reflective Improvement
    18. 18. Close Communication
    19. 19. “The speed of the project is proportional to the speed at which ideas move between minds.”
    20. 20. ...and it is nonlinear
    21. 21. “Everything that impedes the movement of ideas between minds slows the project.”
    22. 22. small impediment large slowdown
    23. 23. Crystal is a Conversation
    24. 24. The Cluetrain Manifesto
    25. 25.
    26. 26. “Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed.”
    27. 27. 95 Theses
    28. 28. Markets are conversations.
    29. 29. People are also talking to each other directly inside the company.
    30. 30. Companies typically install intranets top-down
    31. 31. The best are built bottom-up
    32. 32. A healthy intranet organizes workers.
    33. 33. Companies make a religion of security, but this is largely a red herring.
    34. 34. Old Tools
    35. 35. Email
    36. 36. Not A Good Reference
    37. 37. Users Can’t Choose to Join the Conversation
    38. 38. Email is the “Great Interrupter”
    39. 39. Mailing Lists are Better
    40. 40. Content Management Systems
    41. 41. “Electronic File Cabinet”
    42. 42. Poor Transparency
    43. 43. The New Tools
    44. 44. Web 2.0
    45. 45. Blog
    46. 46. “Web Log”
    47. 47. Online Journal
    48. 48. Personal Diary
    49. 49. Professional Articles
    50. 50. RSS
    51. 51. Really Simple Syndication
    52. 52. Feeds
    53. 53. Feed Reader
    54. 54. Wiki
    55. 55.
    56. 56.
    57. 57. Everyone Can Edit
    58. 58. Simple Markup
    59. 59. Podcasts
    60. 60. Screencasts
    61. 61. Mashups
    62. 62. “Integrations”
    63. 63. Questions?
    64. 64. fin.