This PDF will give a deeper understating about How search works ? How a website works ? How SEO works ? For more information check our website www.praveenkurup.com

1. Introduction to Search Engine

2. What Is A Search Engine…?
• A software system that is
designed to search the world
wide web (www) in a systematic
way.

3. What Is SERP…?
• Search Engine Results
(SERP)
• Google’s response to a user’s
search query.

4. What Happens When You Search Something…?
https://www.youtube.com/watch?v=7elTJ8dciJc

5. How Search Engine Works…?
•Crawling
•Indexing
•Ranking

6. How Google Search Works (in 5 minutes)
https://www.youtube.com/watch?v=0eKVizvYSUQ

7. Google Data Center Security: 6 Layers Deep
https://www.youtube.com/watch?v=kd33UVZhnAA

8. Research more about Google, associated service and
channels

9. What Are The Types Of Search Engines…?
• Crawler based search engines
• Human powered directories
• Hybrid search engines
• Other special search engines

10. Lists Of Search Engines…

11. What is a website…?
• A collection of web pages and related content that is
identified by a common domain name and published
on at least one web server.
➢https://www.flipkart.com/

12. Website Versus Webpage…
Website:
➢A collection of many related
web pages linked together under
one domain
Web page:
A single document on the internet

13. When was the very first website ever made…?
• The first web page was created on August 6,
1991 by Tim Berners-Lee at the CERN.
• The first web page address was
http://info.cern.ch/hypertext/www/TheProject.html

14. What Is A Domain…?
• Domain Name
➢The address where Internet users
can access your website.
❖www.google.com
❖www.facebook.com

15. Choosing A Domain- Do’s And Don’ts
• Make it Unique
• Make it easy to remember
• Make it easy to type
• Use short names
• Use keywords
• Reject hyphens and numbers

16. Top Level Domain (TLD)
• Generic Top-level Domains (Gtld)
➢.com,.net,.bitz,.org
• Country Code Top-level
Domains (Cctld)
➢.in,.co.in,.com.au

17. What Is Domain Registrar List…?
• Domain.com
• Bluehost
• HostGator
• GoDaddy
• Namecheap
• DreamHost

18. What Is A Web Hosting…?
• An online service that enables you to
publish your website or web application
on the Internet
• All the files and data necessary for your
website will be stored in a server

19. Types of Webhosting Services
• A type of Internet hosting service that allows individuals and organizations to make their website
accessible via the World Wide Web (www)

20. Webhosting In godaddy.com
https://youtu.be/10t305dl8s4

21. What Is A URL…?
• Uniform Resource Locator(URL):
➢ The address of a specific webpage or file on the Internet.

22. TOOLS
• Instant domain search
➢ https://instantdomainsearch.com/
• Flame domain
➢ https://domainwheel.com/
• Know EM
➢ https://knowem.com/
• Website coupon-bigrock-comaff
➢ url: https://www.bigrock.in/domain-registration/
➢ https://www.namecheap.com/promos/99-cent-domain-names/
• Hosting-bigrock-hostaff
• https://www.bigrock.in
• https://www.namecheap.com/

23. Exercises:-
• Use the tools to find the domain name
• Register your first domain from
Godaddy/ Bigrock

24. What Is A Niche Market…?
• An advertising strategy that
focuses on a unique target
market.i.e., consumers who
would most benefit from the
offerings.

25. Target Audiences Of Niche Market
• Examples:
➢Employ engagement program
❖All MNC’s HR heads
➢Off roading bikes
❖Adventure seeking individuals

26. How to market to niche audience
• Seek the pain points of customers
• Predict Solutions for their needs
• Understanding the possibilities
• Be the expert

27. Create customer avatar
• Collect details about your ideal
customer
• Identify the person who can buy
your products

28. Digital Marketing Training : Learn What earns
• Category: IT Students, Working professional
• Age: 18-40
• Gender:Male/female
• Location:Bangalore
• Interest:education
• Behaviour:career,jobs,marketing,sales etc.

29. What will Prime target audience search for..?
• Digital marketing training in Bangalore
• Digital marketing course in Bangalore
• Digital marketing course fee in Bangalore
• Digital marketing course with placements in Bangalore
• Digital marketing course in Bangalore
• Digital Marketing training in Bangalore
• Digital Marketing Course
• Digital Marketing Course fee etc.

30. What Is The Key Point To Look For..?
• Keyword Research
• Content Creation – Word –Copy
• Grammerly -