1. HYPER ISLAND
Post-Op and Recovery
Thursday, February 10, 2011
2. Who I am:
Phil Glist
Creative Director. Team One.
www.philglist.com
@pglist
Wednesday, February 9, 2011
3. Who I am:
Phil Glist
Creative Director. Team One.
www.philglist.com
@pglist
Wednesday, February 9, 2011
4. Hyper Island....Hyper Island...Hyper Island...Hyper Island
Hyper Island....Hyper Island...Hyper Island...Hyper Island
Hyper Island....Hyper Island...Hyper Island...Hyper Island
Hyper Island....Hyper Island...Hyper Island...Hyper Island
Hyper Island....Hyper Island...Hyper Island...Hyper Island
Hyper Island....Hyper Island...Hyper Island...Hyper Island
Hyper Island....Hyper Island...Hyper Island...Hyper Island
Hyper Island....Hyper Island...Hyper Island...Hyper Island...
Wednesday, February 9, 2011
5. HYPER ISLAND
Post-Op and Recovery
Wednesday, February 9, 2011
6. HYPER ISLAND
Post-Op and Recovery
How do you put what
you’ve learned into practice?
Wednesday, February 9, 2011
7. Day One: Fear change
“All change is initially perceived as loss.”
Wednesday, February 9, 2011
8. Day One: Fear change
Day Two: Embrace change
Wednesday, February 9, 2011
9. Day One: Fear change
Day Two: Embrace change
Day Three: Understand change
Wednesday, February 9, 2011
10. Day One: Fear change
Day Two: Embrace change
Day Three: Understand change
Day Four: Drive change
Wednesday, February 9, 2011
11. “Good ideas alter the power balance in
relationships, that is why good ideas are
always initially resisted.”
www.gapingvoid.com
Wednesday, February 9, 2011
16. I used to make my living talking at people.
Now I make it by talking with them.
Wednesday, February 9, 2011
17. We’re getting to a place where “old school” advertising –
long harmless background noise for those of us more
interested in authentic communication – actually has the
potential to extract value from brands. To render them
antique. To disconnect them from the people who really
own them, the people who cherish and pay for them one
purchase at a time.
Scaleable Intimacy blog
Wednesday, February 9, 2011
18. Whatever content you make today,
as an advertiser you need to
make sure it’s good enough that the
consumer wants to consume it.
Digital Advertising, Past, Present and Future
Wednesday, February 9, 2011
23. Empathy
Insight
Creativity
Not necessarily digital
Just human
Wednesday, February 9, 2011
24. In the modern world of information
overload, you must manage your
energy wisely.
Scott Belsky
Making Ideas Happen
Wednesday, February 9, 2011
25. Eric Schmidt has described how between the dawn of civilisation
and 2003, five exabytes of information were created, the same
amount that is now generated every two days, and that rate is
accelerating.
The Economist has called it ‘The Data Deluge'
Neal Perkin Only Dead Fish blog
Wednesday, February 9, 2011
26. Consumers want relevant content but
are overwhelmed by information overload
awareness Percieved
Opportunity
shopping...etc.
Amount of information
Information available
Actual
Opportunity
Amount of information one can consume
2000
1980
2010
1990
1950
1960
1970
Wednesday, February 9, 2011 January 31, 2011
Monday,
27. How Team One has changed:
The Hyper Island Effect
December 2009: CCO takes Hyper Island Master Class
March 2010: Team One hires Digital ECD
A few months later, our first UX Director
A few months later, our first Creative Technologist
Wednesday, February 9, 2011
28. This is your chance to try new things.
Wednesday, February 9, 2011
29. Digital
Design
Storytelling
These are not departments.
Wednesday, February 9, 2011
30. Don’t ask for permission.
Don’t wait for buy in.
Change what you can.
Start with yourself.
Wednesday, February 9, 2011
33. “Don’t look for who gets the most
credit or who is the most well-known.
Instead, ask people where they go to
get help. Seek out the people...who
are known for their reliability and
uncanny ability to always know (or
find) the answer.”
Making Ideas Happen by Scott Belsky
Wednesday, February 9, 2011
34. Fewer meetings.
More conversations.
Wednesday, February 9, 2011
45. Approach what you don’t know fearlessly
Text
Wednesday, February 9, 2011
46. An aside about tools and technology:
It doesn’t matter if you don’t know what a SWF file is; it’s
irrelevant, as long as you're confident that someone in the
team does. This confidence is the key to success: being
able to leave things to other people so that they can get
on with doing a great job (and not worry about it).
James Cooper in Digital Advertising
Wednesday, February 9, 2011
47. How do you win people over?
Live what you’ve learned
Keep learning by doing
Egolessness
Wednesday, February 9, 2011
68. WHO IS VISITING L/STUDIO?
LStudio.com Population:
74% are 45 or younger
Wednesday, February 9, 2011
69. WHO IS VISITING L/STUDIO?
LStudio.com Population:
74% are 45 or younger
Current Lexus Owners:
22% are 45 or younger
Wednesday, February 9, 2011
70. WHAT DO THEY THINK?
96% Very much like the site
50% had an improved opinion of Lexus after
their visit
98% said they would Definitely or Maybe
return
Wednesday, February 9, 2011
71. A MARKETING CASE STUDY
First Brand to break into Hulu platform with branded content
First and only time (to date) a branded content series has migrated to a premium
cable channel
Meryl Streep’s first appearance on internet content
Fast Company named Web Therapy as Web’s best branded entertainment
Wednesday, February 9, 2011