During my last period at Kent company, I was involved in the review of the whole data entry process and the set of industrial codes to identify the activity of the concerned customers. This presentation shows the first stages of my project and It lacks some slides that contains sensitive information.

1. Industrial Segmentation project
State-of-art and progress – 13/01/2016

2. European Classification
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3. • I also look at ATECO that is the Italian version of Nace Rev. 2 and it is
integrated to be suitable to the Italian market.
• I am reading a book on both the classification written by the Italian institute
of Statistics (Istat)
• I have already had a look of other two manuals produced by Institut
National de la Statistique et des Etudes Economiques (INSEE) and by the
Office for National Statistics (ONS).
Other local classification
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4. • Web site of the customer when it exists
• Information from JDE category codes when they are filled (always under
control made by website or other)
• Request of information to SF (but only with the Italian one)
• Search through the portals of business registers existent in every country at
the following links:
• For the Italian company database: http://www.registroimprese.it/
• For France: https://www.infogreffe.fr/societes/formalites-entreprise/depot-des-
comptes.html
• For Germany: https://www.handelsregister.de/rp_web/welcome.do
• For UK: https://beta.companieshouse.gov.uk/ and
http://wck2.companieshouse.gov.uk//wcframe?name=accessCompanyInfo
• A file in excel I created to facilitate the identification of the Nace codes (see
in the CRM shared directory)
Links and other channels I work with to
identify the customer activity
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5. • Unfortunately I have discovered this registers only from the end of
December and the first was obviously the Italian one
• We can know different data on the societies besides the activity (in some
nations with the corresponding Nace code) and the consultation are mostly
free of charge
• This might be useful to our customer data stakeholders to find easily and
economically information on the customer
• Anyway to use almost all these database I had to subscribe for a access on
their web site. I do this for the Italian, UK and Germany portals. About
French site I needn’t to register any account because it isn’t necessary for
the data of the company activity.
• So, in my opinion, only one person per country should carry out searches
by using this official company database.
Notes on the national portal of the
company registers
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