Beata Palis (Krakow CVB president) presentation for MICERO Academy conference 2012 /Brasov

1. Krakow
- Inspired
Meetings

2.  Population of about 800,000
inhabitants within the city;
 Second largest city in Poland in
terms of population size;
 Population of about 8 million
inhabitants within a radius of 100
km;
Over 212,000 students;
Over 8 million visitors per year;
Nearly 9,000* business meetings
each year;
* Estimate data

3. Once royal, today cultural capital of Poland;
Home town of John Paul II;
Krakow is a centre of cultural, business and religious
tourism;
In 1978 Krakow was entered on the first historic
UNESCO World Cultural and Natural Heritage List;
Attractive location;
Easy access.

4. Krakow's environs:
Wieliczka Salt Mine (in 1978 the Salt Mine was entered
on the first UNESCO World Cultural and Natural
Heritage) – 15 km;
Royal Castle in Niepołomice – 15 km;
Ojców National Park – 20 km;
KL Auschwitz – Birkenau – 60 km;
Pieniny and the Dunajec River Gorge – 100 km;
Tatra Mountains – 100 km.

5. Wieliczka Salt Mine

6. Pieniny and the
Dunajec River Gorge

7. Market Square – 200m x 200m

8. Wawel Royal Castle

9. Districts:
Stare Miasto (Old Town) Kazimierz
Nowa Huta Podgórze

10.  Krakow Airport is the biggest regional airport in Poland. In 2011 it handled more
than 3 million passengers. The airport strategic location, directly at regional roads
and the A4 motorway, as well as the fast railway link with Kraków city centre and
the main railway station (17 minutes), are Kraków Airport's great strengths.
 17 carriers offer flights to 63 cities around the world.
 In the summer season 2012 the airport offers regular and charter connections
to 80 airports in 28 countries. In the Summer 2012 season the airport is
cooperating with 20 airlines, including 11 legacy and 9 low-cost airlines.
 In 2015 a modernization process of Kraków Airport will have finished.
The presentation presents pictures from the archives of the John Paul II International Airport Kraków-Balice Ltd.

11. Cultural opportunities:
Krakow hosts over 3,000 events each year
Some of our Festivals:
 Misteria Paschalia;
 Sacrum Profanum;
 Coke Live Music Festival;
 Krakow International Film Festival;
 Jewish Culture Festival;
 International Festival of Street Theatre.

12. Małopolska, including Krakow, includes
approximately 300 venues with conference
facilities.
Some of the largest halls now include:
Gromada Conference Center 2,200*2 (4,500 people in the halls)
University of Economics 1,500
Auditorium Maximum, Jagiellonian University 1,150
Hotels, such as:
Best Western Premier Hotel 600 (650 people in the halls)
Park INN Krakow 460 (1,080 people in the halls)
Qubus Hotel 450 (640 people in the halls)
Historic halls, including:
Juliusz Słowacki Theatre 530 (750 people in the halls)
Collegium Maius 100 (280 people in the halls)
Museum halls, e.g. :
Polish Aviation Museum 500 (950 people in the halls)
Museum of Urban Engineering 300

13. ICE Kraków Congress Centre
 Investment launch date 2014
 Number of seats – 3,200:
 auditorium hall - 2,100,
 chamber hall – 600,
 theatre hall – 300,
 conference hall – 300.
 Convenient location in the
city center with a view on the
Wawel Castle
Project co-financed by the European Union as part
of the Małopolska Regional Operating Programme 2007-2013
The presentation includes materials from architectural office - Ingarden & Ewy, Krakow, and Arata Isizaki & Associates, Tokyo.

14. Sports and Entertainment Arena
 Scheduled investment completion
date 2014
 Number of seats:
 15,000 - the main hall
 4 halls and 2 smaller halls - more
than 3,850 seats.
 Ca. 4 km from the center of Krakow
The presentation includes materials from architectural office - PERBO DRAFT – Modern Construction Systems sp. z.o.o./ Agencja Rozwoju Miasta
S.A., Krakow.

15. EXPO Kraków - Trade Fairs & Convention Centre in Krakow
OPENING IN SPRING 2014
EXPO KRAKOW will consists:
• 2 exhibition halls ( 5000 sqm and 4000 sqm);
• 12 permanent conference rooms for 100 – 500
pax each;
• Lobby of 1400 sqm - registration area,
welcome area;
• Restaurant / catering area on mezzanine;
Operated by:
Targi w Krakowie Ltd. • Spacious parking lot;
Str. Centralna 41A • All rooms and exhibition space are situated on
31-586 Kraków, Poland the same ground level.
tel. (+12) 6445932; fax: (+12) 6446151
e-mail: biuro@targi.krakow.pl, www.targi.krakow.pl www.expo.krakow.pl

16. 136* hotel venues – ca. 15,000 beds / ca. 8,000 rooms
***** 10 hotels
1,752 beds
**** 25 hotels
4,451 beds
*** 75 hotels
5997 beds
** 20 hotels
2,122 beds
* 6 hotels
802 beds
378 Number of hostels, apartments, guest rooms
13,086 beds
* data for May 2012

17. Krakow's Business Tourism Organisers:
6 PCO companies recommended by the city;
10 companies organising incentive events
recommended by the city;
Over 28 DMC companies.

18. Strategic Planning Documents for
Krakow Convention Bureau:
Strategy of Tourism Development for 2006-2013;
Action Plan for Business Tourism Marketing in 2011-2014.

19. Krakow Convention Bureau
operates within the structure of the Department of Information, Tourism and
City Promotion
The main objective of the Krakow Convention Bureau is to promote
Krakow as an interesting place for business meetings, congresses and
conferences as well as incentives. The office also organizes study tours
for professional congress organizers, planners and journalists in order to
present the possibilities and advantages of the conference center.
Since May 2009, Krakow Convention Bureau has operated as
a separate division.
Currently there are 5 people working in KCB.

20. Krakow Convention Bureau
- selected activities:
 Recommendation program for PCO’s;
 Researching of the meetings industry market
in Krakow;
 International business tourism fairs;
 Fam trips;
 Promotional materials;
 Lectures for the MICE sector;

21. Krakow Convention Bureau
- selected activities:
 Bid Book documents;
 Co-organization of the conferences;
• INMA (International Newsmedia Marketing Association);
• European Tourism Forum;
• ECM Summer School;
 Road shows;
 Cooperation with among others:
• PCB – Poland Convention Bureau;
• MPI Poland Club – Meeting Professionals International;
• SKKP – The Conferences and Congresses in Poland Association;
• Małopolska Region;
• Krakow Chamber of Tourism.

22. Krakow Convention Bureau
- selected activities:
 Advertisment in domestic and international press;
 www.conventionkrakow.pl;

23. Krakow offers a special range of Incentives
in Krakow and the Malopolska Region.
6 categories:
 History, culture,entertainment, etc.;
 Environmentally-friendly events;
 Landscape, nature, games;
 National traditions, customs
and cuisine;
 The unique sightseeing of Krakow
and the Malopolska Region;
 Winter offer.

24. Museums – meetings:
Krakow has over 40 museums. In the years
2009 – 2011 4 other museums were commissioned:
 Oskar Schindler's Enamel Factory;
 The Rynek Underground tourist route;
 The Nineteenth Century Polish Art Gallery
at the Sukiennice;
Museum of Contemporary Art.

25. Krakow also offers a range of venues for special events.
This includes 30 venues.

26. Krakow has over 350 restaurants, including:
145 restaurants recommended by the city;
20 restaurants were listed in the
"Michelin - Main Cities of Europe Guide 2012".

27. Action Plan for Business Tourism
Marketing in 2011-2014
- selected planned activities:
Activities in the context of membership and collaboration with
international associations such as ICCA (International Congress and
Convention Association);
Development of the Polish Congress Ambassadors Program and
collaboration with Polish Congress Ambassadors;
Development of a recommendation system for DMCs;
Collaboration with Krakow’s universities.

28. Funds raised:
2010:
 Museum product for selected cities around the world - promotion of museum
routes in Europe
The following Project is cofinanced by the European Union under
the Małopolska Regional Operational Programme for the years 2007 – 2013

29. Funds raised:
2012:
 Promotion of Business Tourism in the Malopolska Region on Foreign Markets
 The leader of the project: Krakow Convention Bureau Department of Tourism
and Promotion of the City
 The project partners: Krakow Festival Office, Malopolska Region
 Subsidy amount: 814 050 PLN
 Total cost of the project: 1 146 800 PLN
 Implementation period: 2012 – 2013
The following Project is cofinanced by the European Union under
the Małopolska Regional Operational Programme for the years 2007 – 2013

30. Funds raised:
2012:
 Steering the meetings industry in Kraków: assessment and monitoring of the
economic effect of the meetings industry on the economy of Kraków with the
use of good practices from Switzerland
 The leader of the project: Krakow Convention Bureau Department of Tourism
and Promotion of the City
 The project partners: Krakow Festival Office, Krakow University of Economics
Foundation, the Office of the City of Krakow, and a Swiss university – the
Institute of Tourism
 Subsidy amount: 712 623 PLN
 Total cost of the project: 791 804 PLN
 Implementation period: 2012 - 2014
The project is implemented with the support of Switzerland under the Swiss programme
of cooperation with the new member states of the European Union

31. Thank you for your attention
Beata Paliś - Manager
Krakow Convention Bureau
Municipality of Krakow
31-004 Krakow, Poland, 3-4 Plac Wszystkich Świętych
Tel: +48 12 616 60 69/53/51/72
E-mail: convention@um.krakow.pl
www.conventionkrakow.com