Peter Hayden

Cologne Area, Germany, Noord Holland Germany

Global Brand & Marketing Director

I build and steer successful teams, set clear direction, empower individuals to do their best work and drive for excellence. My style: Pushing to be better and looking for the next insight or breakthrough. Devising effective tactics and implementation leading to measurable results. I set direction and goals but I don’t believe my way is the only way. I value good argumentation and fact based decision making as well as intuition and empathy gleaned from years of experience. We may need to get from A to B but there are many possible routes to explore. Staying ahead and moving forward as a team: Being strategic and creative as a leader you’re only as good as those around you, those spe...