Santa Claus and other North Pole Inc. representatives are presenting at an ODI conference to discuss improving their toy delivery operations. They aim to make Christmas delivery more efficient, accurate, and safe by connecting legacy delivery databases, monitoring their fleet in real time, and increasing transparency. However, they face risks like errors, duplication, and overworked reindeer. Santa seeks help with managing their elvish supply chain, embracing new technologies like the Internet of Toys, and determining what IoT data can be shared openly or under limited access.

2. Representing North Pole Inc at
ODI HQ #ODIFridays
• CEO, Santa Claus
• Head of Deliveries, Reiner Deerdale
• Chief Elf Envisioner Sparkle Wonderdust

4. Our data

5. Tell us what you want!

7. Risks right now:
➔ Errors in delivery
➔ Duplication
➔ Maxed out reindeer
➔ Tardiness
= **unhappy children!**
Our goal:
Christmas with
confidence.
Efficient, accurate and safe
delivery of Christmas
presents to children
everywhere.

8. What does this mean?
Every North Pole delivery team working with the same data
Connecting up legacy delivery databases world wide. Developing a
global open register of addresses.
Knowing how our fleet is performing
Global roll out of sensors to help monitor fleet health and performance
and track movements in real time. Better use of third party data to predict
delays and optimise our responses
Transparency for our clients
Fleet performance and movement data published under an open licence
in real time. Better addressing of letters to North Pole.

9. Managing the Elvish supply chain
Wide range of elvish toymakers (single
elves to large troupes)
Need to help them understand demand. Need to
shape the market. Need to recognise and reward
good behaviour. They could work together better.
Not sure how to do that...
Elvish companies supply competitors
We need to be attractive to customers and
suppliers. We could be disintermediated.
Supporting innovation
Encourage small/new entrants to the market. Some
suppliers are telling me we should embrace IoT
(Internet of Toys)
One of the competitors that our toymakers also supply.
Luckily this competitor is only in one geographic territory.
Image by @langp

10. Internet of Toys
Creates revenue stream to support our free service
By collecting data from toys and linking to other data streams to create valuable data about
child behaviour. Can create as own revenue stream although some larger suppliers have
offered discounts for data. Suspect privacy issues mean this should be shared data.
Provides better data to manage suppliers
Can gather higher quality satisfaction data (NPS-Net Present Score) and use to manage
suppliers aka “Quantified elf”. Should I publish as open data?
Provides better data to delivery team
Rather than tracking fleet we can track individual presents. Aggregating this might provide
valuable data for other sectors?

11. Elvish supply chain - key questions I’d like help with
How do I get my suppliers to work together?
How do I get my suppliers to work with me rather than competitors?
Should I embrace the IoT (Internet of Toys)?
What IoT data can I publish openly? and what should I share under more limited
access conditions?

13. Credits
1. The Diva in Blue, by Julie Falk (CC-BY-NC)
2. Toys, Toys, Toys by Morgan (CC-BY)
3. Old Ledger by Renee (CC-BY)
4. Old Ledger by Renee (CC-BY)
5. Diagram showing the Chief Winds of the World and the Average Rainfall
(1922) by Eric Fischer (CC-BY)
6. Foreign postcard text by T (CC-BY)
7. Geeky Gadgets Global Transport Map