This document discusses communicating climate change and outlines 9 principles for successful communication. It notes that we have entered the Anthropocene age, where humans have significantly impacted the planet in a very short period of geological time. Nearly 90% of global biomass comes from ecosystems heavily impacted by humans. The food production over the next 50 years will match all food produced in human history so far. It concludes by recommending focusing on opportunities in the green economy when communicating about climate change instead of emphasizing problems.

1. Communicating Climate Change
DIS
Copenhagen, December 2, 2011

6. We are entering
The Antropocene:
The Age of Man

7. Man has
existed
in 1% of
1% of
our
planets
history

8. 90% of global
biomass
comes from
ecosystems
heavily
impacted
by man

13. Beijing

15. The next 50 years
we will produce the
same amount of
food as we have
produced in the
entire history of
man

19. CO2
COP IPCC Energy Efficiency Standards
UNFCCC AWG_KP Emission Targets
Protocol 2
Joint Implementation Building Codes
Intelligent Energy
Smart Grids
FCCC/AWGLCA/2010/13
Joint implementation
BAU
MOP Clean Development Mechanisms
450 ppm
Cost Curve Greenhouse Gas
Emission Trading Sceme AWG-LCA
BRIC Low Carbon

35. 9 PRINCIPPER FOR SUCCESFULD
KOMMUNIKATION

36. Sell the sizzle, not the sausage

37. Thank you!
Follow the Green Economy: www.greengrowthleaders.org
Per Meilstrup, Climate Director, Monday Morning, pm@mm.dk