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Wii Presentation


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Wii Presentation

  1. 1. Innovation and Technology Transfer<br />An analysis of the Nintendo<br />Michael Yip my2e09<br />Connor McCabe cm7e09<br />Aristea-Maria Zafeiropoulouaz4g09<br />
  2. 2. Overview<br />Market analysis<br />Technological analysis<br />Intellectual Property<br />Evaluation<br />Conclusion<br />
  3. 3. Market Analysis<br />
  4. 4. History & Gaming Market 2006<br />Nintendo is a major player in the game industry<br />Nintendo DS outselling PSP in 2006<br />Tremendous expectation on 7th generation gaming – high performance, stunning graphics<br />MS Xbox 360 released in November 2005<br />Sony PS2 outsold Xbox 360 in 2006<br />
  5. 5. Social &leisure gamers enjoy simple, non-competitive games<br />Also enjoy gaming with friends and other online players<br />Dormant gamers enjoy gaming with friends and family<br />Together accounts for 53% of the US market<br /> Highlights the importance of social interaction<br />
  6. 6. Nintendo’s strategy<br />Invited mums to give opinion on what makes them want to buy the product for their children<br />Wii can play all Nintendo made games (multiple consoles in home makes mess – mums unhappy)<br />Wireless (wires makes mess – mums unhappy)<br />Less power – less noisy (noise makes mums unhappy), can be on for 24 hours<br />Opted to create unique game interface and cheap console (designed to sell for 25,000 yen – USD 211)<br />
  7. 7. Technology Analysis<br />
  8. 8. Xbox 360 - £210-280<br />First to market<br />Good graphics<br />Expensive but popular online service: Xbox Live<br />Prone to overheating and needing repair<br />PS3 - £425<br />Last to market<br />Integrated BluRay player<br />Free online service: PSN<br />Dual Shock 3 controller regressed and lost rumble facility – less interactive<br />Most impressive graphics<br />Bulky takes up a lot of space<br />Wii- £179<br />Low priced<br />Wireless remotes<br />Motion sensing controllers<br />Free online service: Nintendo Network Service<br />Least impressive graphics<br />Wifi enabled<br />
  9. 9. <ul><li>509.66 million Wii Games sold until Dec. 2009
  10. 10. 1st best selling console game in history
  11. 11. 26.71 million sales
  12. 12. 2nd best selling console game
  13. 13. 22.56 million sales
  14. 14. 1st best selling bundled game in history
  15. 15. 60.69 million sales</li></li></ul><li>Weaknesses<br /><ul><li> Long production times
  16. 16. Less powerful than competitors’ hardware
  17. 17. Last console was not successful
  18. 18. Stock shortages</li></ul>Strengths<br /><ul><li> Patented wireless controller allowed for more interactive gaming experiences
  19. 19. Wireless remote reduces mess of cables
  20. 20. Low priced console
  21. 21. Environmentally friendly
  22. 22. Nintendo owns large back catalogue of games
  23. 23. Longer history & track record than competitors</li></ul>Threats<br /><ul><li> Game publishers not supporting the new system and going with competitors instead
  24. 24. Competitors rival products already on the market
  25. 25. Competitors willing to capture market share by being loss leaders
  26. 26. Wii technology wasn’t as advanced as its competitors and could become outdated faster.</li></ul>Opportunities<br /><ul><li> Game industry is increasing in size and net worth
  27. 27. Wii Network service allows Nintendo to cheaply exploit its games back catalogue
  28. 28. Existing gamers bored with current systems and games and looking for new experiences
  29. 29. Large part of market is underdeveloped: families, young children and elderly are not served by competitors’ products</li></li></ul><li>Intellectual Property<br />
  30. 30. Patents<br />Wii Light Gun <br />Nunchuk<br />
  31. 31. Patents<br />
  32. 32. IP Protection<br />Legal Issues?<br />Interlink Electronics (2006)<br />Green Welling (2006)<br />Anascape Ltd. (2006)<br />Lonestar Inventions LP (2007)<br />Hillcrest Labs (2008) <br />Trademarks <br />Nintendo®<br />Wii™<br />Wii Remote™ (initially was rejected)<br />Nunchuck™<br />Copyright<br />All the games<br />
  33. 33. Evaluation<br />
  34. 34. Units sold (millions)<br />
  35. 35. Units sold (millions)<br />
  36. 36. Units sold (millions)<br />
  37. 37.
  38. 38. Conclusion<br />Competitors response: initially to denounce Wii and its controller system as a novelty toy. Recently both have announced similar wireless ways of interacting with games as Wii does. Microsoft project’s Natal, and Playstation Move.<br />
  39. 39. Questions?<br />