18. FB, Twitter, Google, WordPress,
YouTube & other sites are banned
Source:
the
Economist
video
19. It doesnât
mean you
canât complain
PM 2.5: Air Pollution
Monitoring Standard
PM (Particulate Matter)
2.5 micrometers:
particles are so small
that they can get into
the lungs, causing
serious health issues.
43. We are similar
⢠Family
⢠Holiday
Celebration
⢠Career
⢠Health
⢠Financial Stability
⢠Safety
44. Weâre different
⢠Cultural Differences
⢠Language Barriers
⢠Religious Beliefs
⢠Laws and Regulations
⢠Usage Behavior
⢠MKT Channel
Fragmentation
45. Face the same
purchasing challenges
⢠Information
overload
⢠Short attention
span
⢠Decision-making
process
⢠Limited budget
52. Translate business
objectives to marketing
objectives
Business:
Increase <xx>% of <product>
revenue <$xM> by expanding to
<segment>
Marketing:
Establish <Product> as the
preferred choice for <whom> in
the <segment> by building
awareness and driving demand.
54. Understand
your audience
via:
⢠Buyer Research
⢠Seller Interviews
⢠Keyword search
⢠Social listening
Local-driven
55. Jointly agree on annual
editorial topics
2013
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Topics Product Cloud
Mobility Launch #1 Product
Launch #2 Big Data
56. Determine who
creates
content
⢠Who leads vs.
who follows
⢠Decentralization
vs.
Centralization
59. Marketing to China
⢠Define business models/
communication approach
⢠Be open-minded
⢠Make mistakes
⢠Make more mistakes
⢠Hire great partners and
team members