8. 30 Lost our assets, we would recreate them
100%
again in the same form and 90%
composition.
80%
Our assets are significantly outdated 70%
25
60%
50%
Companies without such assets, are
facing insurmountable cost. and 40%
20 investment challenges in acquiring
these 30%
Our assets are unique (supplier 20%
relationships, processes, customer
base, commodity approach, IPR, fire etc) 10%
15 and can not be imitated or replaced by
any reasonable means or measures 0%
Many of the competitors have the same
assets that are practically no difference
10
We strive to enhance our assets and
capabilities
Trying to use the assets we have, simply
totally disagree
5
lift them to the new challenges disagree
Neutral
Agree
0
Totally Agree Neutral disagree totally Totally agree
agree disagree
9. Cost index
Cost dedecated manufacturing
Profitzone within flexible manufacturing
Lost customer value
Flexible manufacturing
cost
Preserved customer value
Profitzone within dedicated manufacturing
Low/High High/low Volume/Mix
22. Minimize the price I Minimize the time it Increase the options I Maximize my success
Low Price
spontaneity
assistance
selection
pay to buy a product takes to buy the product have to buy the in buying the right
for personal use I need to ... product I want product for what I
should have done
PUSH PUSH PUSH PRES
• natural Thrift • unforeseen needs • Match my personal style • Lack of product information
• limited budget poor planning Properties that match my requirements Need to weigh the pros / cons
• sharp prioritization impatience selection applicants Ensure everything goes smoothly
PULL PULL PULL TRÆK
• Visible lower prices • I can buy it now! • expanded inventory • Easy access to product information
Price comparison across retailers Seller has always in stock Search across providers Vendor guide
On-line and mobile price check Day-to-day delivery Opportunities for adaptation Buyers' product reviews
TRUST TRUST TRUST TILLID
• Part of my routine • Local traders have goods • Committee among local dealers • Past success by purchasing
Local trade is not significant Easy to get to and from store Ability to assess product Ability to speak to someone
Ready to experiment customer order Familiar with the store's reputation
FEAR FEAR FEAR ANGST
• Product quality and usefulness • It does not come today • Cut off from an assessment of the • There is noon getting advice from
Distributor's ability to deliver Day-to-day delivery, when? product infinite search
delayed delivery Costs for fast delivery Paradox of choice Accreditation of personal
The dealer's credibility assistance
29. Facilitering
Subject Appropriate Signals
tools
Strategy- In uncertain •Limited overhead that encurage
process situations encourage experimentation. Demonstrate will
discovery activity at adapt til market signals.
Insufficient preparation leads to poor
that serves to fond •Business plans that tests foothold
the appropriate anticipations rather than predicts
business model
Recruitment The school of life. •Managers that knows the challenges
Experience of the •Prior failure is not defecto
conditions the disqualifying
organization turned
•You learn but do not earn from failure
to be confronted
with.
Funding Uncertain situations •Investors Values ( 1-size-fir-all
require investors Business Plan model, burst for exit)
who are patient •Relations among investor’s and
with growth, but company
eager for profit
35. What the customer experiences - lifetime
Service
Maintena
Financing
nce
After
sales
Traditional Utilization
Product
What is seen by the company
Environm Logistic
ent and and
safety delivery
Training
Marketin
and
g&
supervisi
Image Sales ng
channels
