Americans write their names with the first name, then middle name, and last name or surname which is usually taken from the father. When addressing someone directly or through mail, it is common to use honorific titles like Mr., Mrs., Miss, Ms. or Dr. followed by the surname until a closer familiar relationship develops. Handshaking is a standard greeting in the US, sometimes followed by hugging between long-time friends or acquaintances of the same or opposite sex. American culture also values equal treatment of women and people of all races. Market segmentation involves dividing the market into groups with similar characteristics, such as demographics, geography, or age. Nestle's products appeal to a wide demographic across areas, cultures,

1. Culture
• Spelling of name
Name of Americans own name written in the first
name, then the middle name and finally is surname.
Surname taken from their father and do not taken
from their mother.
• Way of communicating
Except for some special cases, Americans often call
each other by their first name. However, there are
some common principles that foreign traders should
follow.
For once direct contact or by mail first, should call
each other by Mr., Mrs., Miss, Ms. or Dr. and then is
surname.

2. • Greeting
As in other places in the United States, shaking
hands is a common greeting .Sometimes , man
with woman or woman with woman greet each
other by hugging, and even has the cheek to cheek
or kiss cheek each other. Forms are usually offered
only to those who are long time friends, or at least
have known each other well.
• Equal treatment for women
• Equal treatment with the other races

3. Market segmentation
• Market segmentation: dividing a market into
distinct groups of buyers who share the same
or similar attitudes and patterns of behavior.
• Market can be segmented by:
₊ Demography
₊ Geography
₊ Age

4. • Demography:
₊ Nestle ‘s demographic segmentation than they will find
that our product is for everyone. People from any area ,
any culture , any age , any sex , any belief and an income
will use it . It is not any luxury item which is used by a
specific people.
• Geography:
₊ The company segments its market geographically on
divisional basis. They divide each division in different
zones and every distributor is restricted to sale its
products.
• Age:
₊ The products for everyone , for all age , for all social.
Anyone can use the products as per need.