SOCI 4395 Health & Illness in the US .docx

SOCI 4395 Health & Illness in the US
Reaction Paper Guidelines (25 points each)
Write two reaction papers based on TWO of the documentaries
listed below:
"The New Asylums" (based on Ch. 4) Due Sunday, February 16
before 11:59 p.m.
"The Weight of the Nation: Part 1" (based on
Ch. 6)
Due Sunday, March 15 before 11:59 p.m.
"Project VoiceScape: Musical Warrior" (2011)
(based on Ch. 7)
Due Sunday, March 22 before 11:59 p.m.
You must upload an electronic copy of your paper on the
Blackboard on the day it is due.
Required Format:

-3 double-spaced pages. DO NOT exceed 3
pages.
-point font size must be used, preferably Arial or
Times New Roman.
on the left and right.
Style and Structure:
understand the documentary
you have watched—and the material/chapter you have read—
and that you have thought
about are enough to be able to make an original response to it.
summarizing the assigned
readings. Instead, you must critically respond to the ideas being
presented by answering
the questions stated below.
PowerPoints and readings.
sources directly in the
text (e.g., “As Dr. Amin described in the PowerPoint…”, “In the
textbook…”,
“According to Durkheim…”)

English essay with an
introduction, a thesis statement, body paragraphs, and a
conclusion.
formal and avoid contractions.
Below are some guidelines to help you in preparing a clear and
thoughtful reaction paper:
First, give details of the documentary (Introduction)
What is the Title of the documentary?
Who are the Intended audience?
Second, summarize the documentary (1-2 paragraphs)
What is the subject of the documentary? / What is the
documentary about?
Third, critically evaluate and extend the main theoretical
arguments (1-2 paragraphs)
What is/are the purpose/ main ideas of the documentary?

What is the main message the director wants to get across to the
audience?
Do you agree or disagree with these ideas?
What are the strengths and weaknesses of the documentary?
Fourth, state your prior knowledge of the subject (1-2
paragraphs)
In this step, you need to synthesize the assigned chapter with
the documentary.
Was the documentary related to the assigned chapter?, How?
Try to synthesize the main purpose/s of the documentary with
the main idea/s discussed
in the assigned chapter?
Finally, give personal comments and recommendation (1-2
paragraphs)
In this final step, you need to provide a summary of your
personal feedback on the
documentary.
Did you like the documentary?
Which part of the documentary do you like most? and Why?
What have you learned from it?

What impact did this documentary have on you?
Was there anything that surprised you?
What are the drawbacks of the documentary?
Best of Luck!
The following grading rubric will be used to evaluate the
students’ work:
Criteria Points
A coherent paper (Intro, body paragraphs, and a conclusion)
Grammar, punctuation, and spelling

_____ /2.5 pts
A clear summary of the documentary: the main
arguments/approaches/ideas & Summary of the documentary
_____ /7.5 pts
Synthesize the documentary with the assigned chapter from the
textbook
_____ /7.5 pts
Strength of your critique/criticism: addressing the strengths and
weaknesses of the documentary, stating your opinion
(agree/disagree and why), etc
_____ /5 pts
Clarity and precision: is it clear to the reader (me) what you are
trying to say? Is your wording precise?
_____ /2.5 pts

Total
_____ /25 pts
Running head: STARBUCKS 1
STARBUCKS 9
Starbucks
Tabatha Hall-Politte
March 3, 2020
Starbucks
Founded in 1971, Starbucks Corporation is an American coffee
company. In addition to be a coffee company, it is also a
coffeehouse chain (Azriuddin et al., 2020). The company was
founded in Seattle, Washington. Today, Starbucks is seen as one
of the largest coffee houses globally. This is because; the
company has over 30,000 locations in various countries of the

world (Azriuddin et al., 2020). The specialties offered at
Starbucks include cold and hot coffee with pastries and
sandwiches that are usually pre-packaged. Today, the varied
Starbucks products are located in a number of grocery stores
where they can be purchased by their consumers. Starbucks
products are such as ice cream, bottled water, and coffee drinks.
Starbucks has over the years integrated a differentiation
strategy on it number of products. This is seen a key business-
level strategy at the company. The firm always makes sure that
its consumers always expect more than just a cup of coffee.
Therefore, the aim of the company is to develop the best
products and quality services in all its global stores.
Additionally, it has been seen that with over 30,000 stores
globally, these stores are strategically positioned so that there
can be an effective relationship with the host nations and
neighborhood environments. This is an important factor in that
the company can be able to develop a long-lasting business
environment that is successful (Mason, Cole, & Goza, 2017).
The management at Starbucks also plays a significant role in
that they seek to transform the company beyond its product
differentiation. Therefore, it is seen that the company’s main
strategy is to top the food and beverage industry. In 2015,
Starbucks was seen to open various luxury stores where its
customers are able to get more unique and expensive coffee
assortment.
Furthermore, it is seen that Starbucks aim is to be in the
industry for the long term. Therefore, differentiation is the
strategy that helps them stay way ahead of their competitors in
the market. Today, there are various Starbucks mobile trucks
that ensure the customers are able to get their products
conveniently and not having to go to the Starbuck stores (Lee,
Moon, & Song, 2018). This is an important business strategy in
that in the coming years, the company can be able to transform
customer experience to new levels and at various different
business levels. I believe that this business strategy of
differentiation will help the firm achieve unique customer

experience and also help the company expand its brand image.
Differentiation has therefore helped Starbucks to tackle the
ever-increasing competition in the food and beverage industry
(Mason, Cole, & Goza, 2017). The differentiation strategy is
therefore the best business strategy that Starbucks can be able
to integrate so that they can achieve long term goals.
Question Two
It has been seen that business-level strategy is one of the
fundamental aspects that each organization should be able to
develop. The aspect of corporate level strategies is an example
of the business-level strategy that can be used by the
organization to compete favorably in the market. Starbucks
business-level strategies are important in wading off
competition and surviving the economy that is continually
changing. The corporate-level strategy at Starbuck involved its
diverse products and international strategies. In any company or
organization in the world, the customers are the major
stakeholder in that they are responsible for the success of the
business. Therefore, customers are always the top priority at
Starbucks so that the company prevents the major recession that
happened in 2008 where customers declined purchasing
Starbucks products due to high prices (Lee, Moon, & Song,
2018). Therefore, it is seen that Starbuck’s corporate-level
strategy is to supply the highest products standards while
continuing to maintain great work environment, diversity, and
customer satisfaction. I believe that this strategy is important to
Starbucks for the long term in that the firm seeks to satisfy
consumers and provides services that are unmatchable and in
the same way giving back to the community. Moreover, the
corporate-level strategy has continued to help Starbucks realize
profits and increased growth. It is seen that Starbucks first
ensures the complete market dominance before its set’s insights
on further expansion. The corporate-level strategy may be
costly and difficult at first, but it has been able to give
Starbucks an advantage of becoming one of the companies in
the world that is growing very first.

Question Three
In this section, I will choose McDonalds Company which is
seen as one of Starbucks fierce rivals alongside Dunkin’
Donuts. McDonald’s is a fast-food company based in the United
States. The company has various branches globally in different
countries. McDonald’s has been seen to sell various menus such
as chicken and sandwiches, burger, drinks, sauces, bacon, and
cakes (Schmid & Gombert, 2018). It has been seen that the
entire McDonald’s menu is affordable and delicious. Therefore,
these affordable prices are reasonably priced for everyone. With
over 30,000 restaurants in 118 countries in the world,
McDonald’s serves up to 46 million customers each day
(Schmid & Gombert, 2018). McDonald’s is therefore globally
known and holds a leading share in the world’s branded quick-
service restaurant segment of the informal eating-out market in
various countries.
When comparing the competitive environment, it is seen that
Starbucks has inserted itself into the American urban culture
more quickly than any other retailer in the US history. With this
approach, the company has transformed the market industry. For
instance, the company has been able to correctly define the right
market segmentation. Here, Starbucks has stayed on top of the
competition by competing on comfort rather than convenience
as seen in its rivals like McDonald’s and Dunkin Donuts.
Additionally, Starbucks has over the years continued to base its
focus in providing original products varieties that includes
quality service, nice environments, and good coffee. This
execution by Starbuck is also one of the competitive
environment strategies that has helped the company stay on top
of the competition (Voigt, Buliga, & Michl, 2016). Moreover,
the management at Starbucks is superb in that they have one of
the best leadership qualities. Howard Schultz, the company co-
founder, has over the years continued to come up with
innovative products. This has helped the company expand its
product portfolio.
Starbucks has also expanded in the Chinese market. With China

being the most populous countries with 1.4 billion residents,
this was a major move for Starbucks. Most of the Chinese
population are young hence there is a strong demand for
Starbucks products. Currently, Starbucks has over 1,400 stores
in China (Voigt, Buliga, & Michl, 2016).
Since its inception in 1940, McDonald’s has continued to supply
a fast food and inexpensive menu. In 1990, McDonald’s
transformed its corporate image by launching the “Fast and
Convenient” brand. This involved a radical adjustment in the
firm’s product portfolio to emerging market trends in the food
industry (Mathur, n.d). After going through several difficult
years, McDonald’s began turning things around. Today, the
McDonald’s is more responsive to its customers and to the
marketplace. In 2003, the company initiation a strategy dubbed
“Plan to Win.” The company remodeled its stores, from a
molded plastic booth to a brightly colored larger buildings
having internet installed. In 2007, McDonald’s Coffee was
rated better tasting than Starbucks by the Consumer Reports
magazine.
In my opinion, I believe that Starbucks will be the most
successful company for the long term. In the food and beverage
industry, the economy is ever changing. It is seen that the
various attempts of McDonald’s to outdo Starbucks in the
market led to its own challenges. In fact, it may appear that
McDonald’s attempts to outshine Starbucks have awoken the
slumbering giant. Instead, McDonald’s will first need to get
over its challenges before it can pose a threat to Starbucks.
Additionally, it is seen that McDonald’s is a franchise while
Starbucks is company owned. Therefore, franchises could be
inconsistent in one area with which company owned Starbucks
has more control over. Therefore, I would wager Starbuck to
take advantage of surviving the most competitive environment.
Question Four
In this section, it is seen Starbuck is one of the firms that has
prevented the imitation and copying of it brands and products
without permission. This offers them a competitive advantage

especially in the slow cycle markets. I therefore believe the
Starbucks Corporation can be able to survive these cycle
markets, be it slow or fast. Under the slow cycle markets, the
company is observed to integrate the use of slow cycle alliances
so that they can penetrate new markets and the markets that they
are prevented from reaching (Nair & Weber, 2015). With this
approach, the firm is able to improve its ability to successfully
compete with its rivals in the global market.
To enhance it competitive advantage, Starbucks is seen to
utilize its corporative strategy effectively (Nair & Weber,
2015). This strategy has been employed in that the employees at
the company are able to be motivated and hence maintaining
their jobs for the long term. Therefore, in slow cycle markets,
Starbucks strategy is significant in that helps the company
stabilize well hence ensuring long term success.
Consequently, the company is also able to survive in the fast
cycle markets. Fast cycle markets are seen as being
unpredictable, complex, and unstable. This market actually
provides Starbucks with real competition. However, with the
versatility present at Starbucks, it is seen that the company can
be able to survive in any environment regardless of the present
challenges. The company can be able to integrate new
competitive advantages by differentiating its products to
compete favorably with rivals such as McDonald’s and Dunkin
Donut (Mathur, n.d). Additionally, the company is creating high
customer experience by ensuring that its restaurants are well
connected to the internet. This ensures the customers are
connected to the internet and at the same time enjoying their
coffee.
Starbucks has been seen to link up with some of its rival
companies in the industry. For instance, it is seen that Starbucks
has partnered with Keurig Coffee to buy certain products that
are in demand. This is important to the company in that it is
able to become successful even in the fast cycle markets.
Conclusion
Starbucks Company being one of the largest coffee houses

globally, has been able to realize several instances of success
over the years. With its superb leadership, the company has
seen to accelerate its product development and penetrated new
markets, hence overcoming competition. Moreover, Starbucks
believes that it has a duty that corporations in the world today
have a mandate to help people realize their dreams as Starbucks
philosophy is to help citizens realize the American Dream.
References
Azriuddin, M., Kee, D. M., Hafizzudin, M., Fitri, M.,
Zakwan, M. A., AlSanousi, D., … Kurniawan, O. (2020).
Becoming an International Brand: A Case Study of
Starbucks. Journal of The Community Development in
Asia, 3(1), 33-43. doi:10.32535/jcda.v3i1.706
Lee, W. S., Moon, J., & Song, M. (2018). Attributes of the
coffee shop business related to customer satisfaction. Journal of
Foodservice Business Research, 21(6), 628-641.
doi:10.1080/15378020.2018.1524227
Mason, A., Cole, T., & Goza, N. (2017). STARBUCKS: A
CASE STUDY OF EFFECTIVE MANAGEMENT IN THE
COFFEE INDUSTRY. Journal of International Management
Studies, 17(1), 43-48. doi:10.18374/jims-17-1.4
Mathur, S. (n.d.). Glocalization in Fast Food Chains
Glocalization in Fast Food Chains. Strategic Marketing
Management and Tactics in the Service Industry, 330-347.
doi:10.4018/978-1-5225-2475-5.ch013
Nair, A., & Weber, T. (2015). borjo coffeehouse: Franchise,
Independence, and Starbucks. Entrepreneurship Theory and
Practice, 41(5), 861-875. doi:10.1111/etap.12215
Schmid, S., & Gombert, A. (2018). McDonald’s: Is the Fast
Food Icon Reaching the Limits of Growth? MIR Series in
International Business, 155-171. doi:10.1007/978-3-319-74089-
8_7
Voigt, K., Buliga, O., & Michl, K. (2016). Globalizing Coffee
Culture: The Case of Starbucks. Management for Professionals,
41-53. doi:10.1007/978-3-319-38845-8_5

Running head: STARBACKS’ MARKET ANALYSI 1
STARBUCKS’ MARKET ANALYSIS 4
Starbucks’ Market Analysis
Tabatha Hall-Politte
March 1, 2020
Introduction
The success of any organization is based on how well it will be
able to align its internal and external operations. Various
factors impact the process of the organizations, and thus, it's the
role of the organization management to align these factors with
organization key objectives (Shaburishvili, 2017). In this case,
the study will analyze the market and industrial factors that
affect the operation of the Starbucks operation. In this study,
the main focus will be laid in the analysis of the emerging that
that affects its operation; market and industrial factors and also
its strength and weaknesses.
Critical environments factors that affect Starbucks operation
Numerous factors affect the business operation, and these
factors play a significant role in determining the performance of
the organization. In this case, the study will analyze two factors
– technology and globalization. The research will focus on
investigating how these two factors impacts Starbuck's

operation and performance.
Globalization
The increase in globalization and International corporations
affects how the business operates. Globalization affects
Starbucks in two main ways – other organizations starting to
invest in Starbucks ' traditional market and Starbucks finding a
new market. Globalization has opened up new market and
production sites, thus allowing the organization to start a
company or sell their product in any part of the world (Voigt,
2017). These issues have resulted in increased competition to
Starbucks products; on the other side, globalization has enabled
Starbucks to grow by expanding new market. In the past few
years, Starbucks has opened up new branches in other
continents such as Europe and India. The opening up of the
global market, to some extent, has facilitated Starbucks '
growth.
Technology
In the recent past, technology has become a key player in
business operations despite the type of industry it operates.
Starbucks has heavily used technology to improve the services
it offers, marketing operations, and reaching to the other level
in the global market. As the purpose and intent of taking coffee
changes, from traditional use as the part of breakfast, to as a
way of enjoyment, Starbucks have utilized technology to
improve the quality of coffee meet people's needs. Starbucks
has used technology to enhance the smell of coffee and to
obtain various varieties. Thus, this has enabled it to achieve the
right customers' experience.
Impacts of forces of competition on Starbucks operations
Starbucks Inc. operating in the competitive markets it is
exposed to the five forces of competition. Since Starbucks is a
service company, the main factors of competition that affect its
operation are the bargaining power of the customers and the
threat of substitute products. Starbucks has made all efforts to
address the barging power of the customers and the threat of
substitutes. Starbucks' main focus in the last few years has been

the aim to improve clients' service. The company has improved
the quality and varieties of coffee offered to enhance customers'
experience aiming at maintaining customers' royalty (Sakal,
2018). Though, the addressing of threat of substitute product is
hard to achieve, achieving clients' royalty can serve a
significant role in ensuring the customer doesn't substitute
coffee with other products.
Studying the Starbucks trends in addressing the issue of
bargaining power and the threat of new substitutes, Starbucks is
likely to focus more on improving clients' experience. The
company will engage in research and development to come with
the best approach to offer their service. The company is aimed
at coming with strategies that improve company service delivery
from not just selling coffee but selling the experience. Thus, the
company in the future is likely to design its coffee outlet offer
place when people enjoy their free time.
External threats and opportunity of Starbucks
The main threats that face Starbucks operations include a
new entry in the market, increased cost of production,
regulation, and tax laws. Operating in a free market, Starbucks
expects to receive increasing competitors; the company may
experience the high cost of production depending on the area of
production, and new business and tax regulations are forms of
external organization threats. Starbucks being a big company
can utilize the industrial organization model to maintain its
market share (Sholihah, 2016). By use of the economic model,
Starbucks can outdo its new rivals by reducing production and
transaction costs, advertisement, and forming of the strategic
alliances. Also, the organization can apply other deliberate
moves to minimize competition by suppressing emerging small
companies, thus making it hard to penetrate in the market.
The foremost opportunity of the Starbucks Company is its
strong roots in its home market. This opportunity allows the
organization to explore the new global market, drawing its
support from its original company. This opportunity forms a
unique capability as the organization can use the resources and

experience to set new firms in the global markets.
Starbucks greatest strengths and most significant weaknesses
Starbucks Inc. is going well in its market since it can make
billions every year, and its profit seems to grow yearly. Here
are some of its greatest strengths that have facilitated the
growth of excellent performance. Quality, profitability, and
ethicality are the leading strength of Starbucks ' growth.
Starbucks has established itself as a premium coffee house,
offering high-quality products despite its vast market (Sholihah,
2019). The quality and pricing are customers friendly, and thus
it has maintained its immense market. On the other side, like
any other company Starbucks has its weakness. On the other
hand, like any other company Starbucks has its weakness. The
main weaknesses of Starbucks include high price point and lack
of over product.
Starbuck to fully benefit from these strengths and address its
weaknesses, and it can employ efficiency and reinvestment
strategy. The company should use the profit obtained to improve
its service and expanding to a new market. The company can
use its vast advantage to conduct research and development to
come up with unique products.
Starbucks’ resources, capabilities, and core competencies
The main in important Starbucks include human resources,
retail shops, and brand value. Starbucks, at its initial stage, was
able to develop a culture of employing and retaining high
experience experts (Morais, 2014). Starbucks has robust brand
equity; this an essential strength of the organization as it helps
the brand from other products; thus, keeping it's off from the
competitors. Starbucks has managed to locate its retail shops in
centrally located places; therefore, this serves as great company
resources. The key Starbucks capability includes global
experience; the organization can expand to any part of the
globe. Worldwide expertise and presence help the organization
to explore global markets, labor, and mean of production in

different regions in the world. The company's key competencies
include customer services; the company has managed to apply
various means and strategies to ensure its clients are satisfied.
Producing a high-quality product is another crucial competence
in Starbucks.
References
Morais, U. P., Pena, J., Shacket, K., Sintilus, L., Ruiz, R.,
Rivera, Y., & Mujtaba, B. G. (2014). Managing diverse
employees at Starbucks: Focusing on ethics and
inclusion. International Journal of Learning and
Development, 4(3), 35.
Sakal, D. V. (2018). COMPANY ANALYSIS OF STARBUCKS
CORPORATION.
Shaburishvili, S. (2017). The peculiarities of inclusive business
development under globalization. Globalization & Business.
Sholihah, P. I., Ali, M., Ahmed, K., & Prabandari, S. P. (2016).
The Strategy of Starbucks and it's Effectiveness on its
Operations in China, a SWOT Analysis. Asian Journal of
Business and Management (ISSN: 2321–2802) Volume.
Voigt, K. I., Buliga, O., & Michl, K. (2017). Globalizing Coffee
Culture: The Case of Starbucks. In Business Model Pioneers
(pp. 41-53). Springer, Cham.

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